Apple boss shares way to skip infuriating call centre ‘hold', summer holiday iPhone hack & free car upgrade for millions

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A TOP Apple executive has revealed the best new tricks coming to your phone later this year – and there's a bonus upgrade for drivers too.
In a UK-exclusive chat with The Sun, Apple's Greg Joswiak revealed a clever way to avoid being stuck on hold, an essential summer holiday hack, and a 'once-in-a-decade' change to the iPhone.
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The Sun's tech editor Sean Keach sat down with top Apple exec Greg Joswiak in Cupertino, California
Credit: The Sun
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Greg revealed future AI plans, new free features coming to your iPhone soon, and a major upgrade for millions of drivers
Credit: The Sun
I sat down with 'Joz' at Apple Park in California this week to find out what's next for your iPhone, and whether the tech giant is 'late to AI'.
The company dished out a dizzying array of updates at its WWDC event earlier in the week, many of which were powered by AI.
Apple is locked in a gadget arms race with the likes of Google and Amazon – but Joz reckons Apple's strategy isn't 'late'. It's just different.
'Our strategy really is a bit different than what some other are doing,' Joz told us. He's one of Apple's most senior leaders, in charge of global marketing and reporting directly to company chief Tim Cook.
'We didn't want to create yet another chatbot. There's brilliant ones that are out there already – they do an amazing job.'
SMARTER PHONE
Joz explained that the whole point is that the apps and systems work better without gadget owners 'even always knowing that they're going to Apple Intelligence'.
Apple Intelligence debuted last year, adding the ability to create your own custom emoji, get help rewriting text, and generate images from scratch.
Some of the showy AI-supercharged Siri upgrades that were promised still haven't arrived yet – but a lot of the best AI tricks are meant to just quietly work without you noticing.
Joz gives the example of Hold Assist and Call Screening – two of the blockbuster features coming to your iPhone later this year, likely September.
Hold Assist is a robot that holds on a call centre line so you don't have to.
Apples's big announcements from WWDC with a flurry new features for the gadgets you already own
And once a human finally picks up, you'll be alerted and can join the call – dodging the misery of call centre hold music.
Call Screening is a similar AI feature that uses a robot to vet your calls.
So when a stranger rings you, the robot will gather info and then share it with you.
It'll ask the caller for their name and why they're calling – and then type the answer out on screen.
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Your iPhone will soon be able to "hold" for you – freeing you up to live your life
Credit: Apple
'Those are great examples of how Intelligence can help the features without you necessarily knowing you're using intelligence, right?,' Joz said.
'And again, you didn't have to go on an Apple Intelligence app to make that happen.
'It's just the experience is better.'
He went on: 'We can recognise: we know you're on hold music. Do you want us to help you here?
'We can put you on hold and we can take care of it from there.'
These tricks are coming in the iOS 26 update later this year.
It's a free upgrade that'll roll out to millions of iPhone models.
And not only are they handy tricks to avoid a nuisance, Call Screening might even save you from a costly nightmare.
23
Call Screening means you don't have to pick up the phone to spammers – or worse, scammers
Credit: Apple
23
Joz said that Call Screening is an "effective" feature that you might not even realise uses AI
Credit: The Sun
'In its most ideal state, keeping you from getting scammed is a good thing,' Joz said.
'But we all get spam, whether it's in our messages or our phone calls. And we're always looking for ways to deal with this.
'And here's yet another one – and hopefully a pretty effective one.'
Joz also points out that the current line-up of AI tricks is just the beginning.
Apple rarely talks about the future – but Joz teased plans to introduce significant AI upgrades for years to come.
'This isn't something that we do for one, two, three years,' he told us.
'This is the kind of thing we'll be working on for a decade, or decades, right? We're working on this for a long time because it's incredibly powerful stuff.'
TALK TO ME!
One of the headline new features is the roll-out of Live Translation.
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The Sun's tech editor was able to test the Live Translation feature in Messages
Credit: The Sun
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It can automatically translate conversations with you – eliminating language barriers entirely
Credit: The Sun
This lets you understand and even speak in foreign languages live during conversations.
It's available inside the Translate app, but will also work across text conversations in Messages, FaceTime, and even phone calls.
It all happens in real-time, so you can have a natural conversation even if you don't speak the same language as the person you're chatting with.
'I'm especially looking forward to using it when I travel.
23
Live Translate will also work over FaceTime video calls
Credit: Apple
23
You'll be able to use Live Translate on regular phone calls too
Credit: Apple
'We've all found ourselves in a situation where we're in a different country, and we're running into somebody who doesn't speak to the same language.'
Joz added: 'We can all think of times that we could have used something like that.
'And now you have it and it's, again, very simple to use.'
FRESH APPLE
The new updates don't just add AI tricks, though.
Apple has also announced a brand new redesign for how the software on its gadgets looks.
IOS 26 SUPPORTED DEVICES – THE FULL LIST
Here are the iOS 26 supported devices... iPhone 16e
iPhone 16
‌iPhone 16‌ Plus
iPhone 16 Pro
‌iPhone 16 Pro‌ Max
iPhone 15
‌iPhone 15‌ Plus
‌iPhone 15‌ Pro
‌iPhone 15‌ Pro Max
‌iPhone‌ 14
‌iPhone‌ 14 Plus
‌iPhone‌ 14 Pro
‌iPhone‌ 14 Pro Max
‌iPhone‌ 13
‌iPhone‌ 13 mini
‌iPhone‌ 13 Pro
‌iPhone‌ 13 Pro Max
‌iPhone‌ 12
iPhone 12 mini
‌iPhone‌ 12 Pro
iPhone 12 Pro Max
‌iPhone‌ 11
‌iPhone‌ 11 Pro
iPhone 11 Pro Max
iPhone SE (3rd gen)
iPhone‌ SE (2nd gen)
Picture Credit: Apple
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Greg said this latest redesign is even bigger than the iOS 7 makeover back in 2013
Credit: The Sun
The makeover is called Liquid Glass and, as the name suggests, looks very glassy.
Senior Apple execs say the new icons and animations are so technically demanding, they wouldn't have been possible until recently.
'You're seeing content beneath this glass, this translucent glass, which reflects the light. All that is happening with no latency in real time,' Joz said.
'This is a big thing to do, right?
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iOS 26 introduces a glassy new look for the iPhone
Credit: Apple
'And so it's not the kind of thing you want to do too often, right?
'It's kind of an opportunity that comes around every decade or so. The last time we did this was 2013, so 12 years ago with iOS 7.'
He added: 'This one is, in a lot of ways, even more ambitious.
Joz explained that iOS 7 was just about improving the design for iPhone.
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It totally changes how buttons, icons, and apps appear
Credit: Apple
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The new Liquid Glass aesthetic is rolling out across Apple's entire line-up of gadgets
Credit: Apple
But this revamp works to 'commonise' the look across almost all of Apple's gadgets.
'They do come from one company and one design time. It should feel that way, right?
'And it should feel more comfortable as you're using them or moving across our products.'
ON THE ROAD
Of course it's not just iPhones, iPads, and Macs getting upgraded – but your car too.
23
Apple CarPlay is also getting a Liquid Glass makeover
Credit: Apple
23
The new CarPlay adds Message Tapbacks so you can quickly react to texts with an emoji
Credit: Apple
Apple is the tech titan behind CarPlay, the software that's now supported by almost every new car.
CarPlay launched back in 2014, and uses your iPhone to offer an infotainment system on your car's screen.
It can happen via a cable or even wirelessly, and gives you access to your apps, music, contacts and much more.
'It's a sigh of relief when you get in the car and you say: 'Oh my goodness, it has CarPlay.
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CarPlay works using your iPhone – so the new features are coming as part of iOS 26
Credit: Apple
'You know automatically how to use everything – but it also has your content, which is great.
'You know how to use your maps, you want to listen to your music.'
He added: 'Many people are like you – they wouldn't be a car without CarPlay.'
CarPlay is extremely popular.
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You'll be able to add widgets to your CarPlay screen for the first time
Credit: Apple
23
CarPlay will also support a special Liquid Glass Dark Mode
Credit: Apple
Joz noted that CarPlay is used a staggering 600 million times a day around the world.
'It is by far the most popular phone projection system in a car,' Joz said.
'We worked very hard to minimise glance time and to make sure that you didn't have to take your eyes off the road for longer than a couple seconds to get something done.
'And to be able to do things with your voice as much as possible – and to create a very simple user interface.
'To your point, it has become incredibly important to our users."
CarPlay is changing with iOS 26. For a start, it's getting the slick new Liquid Glass look.
But you'll be able to use Tapbacks for messages to quickly react, widgets for your screen with important info, and Live Activities (like a sports score).
Apple has also just (finally) debuted its next major version of CarPlay: CarPlay Ultra.
23
CarPlay Ultra is a souped-up version of CarPlay that also bundles in your car's instruments and controls
Credit: Apple
It's now available in new models from British motoring giant Aston Martin, but it's destined for more vehicles in the future too.
With CarPlay Ultra, it's not just replacing your infotainment screen, but much more.
'We're also bringing out that next generation of CarPlay, which we just brought out for the first time about a month ago,' Joz told The Sun.
'CarPlay is this beautiful ability to use the features of your phone.
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You can customise the look of your instrument panel in CarPlay
Credit: Apple
23
British motoring giant Aston Martin is the first carmaker to roll out CarPlay Ultra
Credit: Aston Martin
'We wanted to have an experience with CarPlay Ultra that allows you – through that same interface that you can control your phone – to also control the aspects of your car
'Whether it's the seat heaters or the heating system in general, or even the car radio.
'Things that are outside of normal iPhone capabilities. To control these with CarPlay Ultra.
'We're very happy with the initial rollout of that. Some of the first vehicles started coming out last month. There's plenty more brands working on it.'
WHO IS APPLE'S 'JOZ'?
Here's Apple's official bio for Joz...
"Greg 'Joz' Joswiak is Apple's senior vice president of Worldwide Marketing, reporting to CEO Tim Cook," Apple writes.
"Since joining Apple in June 1986, Joz has played a pivotal role in developing and launching some of the world's most beloved consumer products, including the original iPod and iPhone.
"Joz began his career at Apple working on the early Macintosh computers and supporting the Mac's community of third-party developers.
"Joz has over 30 years of marketing and management experience at Apple, most recently as the vice president of Apple Product Marketing where he managed the product marketing and product management teams responsible for Apple's entire product lineup.
"Joz graduated with a Bachelor of Science in Computer Engineering from the University of Michigan in 1986."
Picture Credit: Apple
ONE MORE THING
The list of new features announced at Apple's WWDC event this week was enormous.
So I asked Joz what he thinks people might have missed.
And he gave a special shout-out to a long-demanded iPad change – a good reminder that it's not just iPhone owners getting free upgrades.
'People were very excited about us being able to bring a new windowing system to iPadOS,' Joz said.
23
There's a brand new look for iPad too – bringing new window management in iPadOS 26
Credit: Apple
'And again, doing it in an Apple sort of way.
'Which is: look, if you love the simple experience that your iPad has today and you want to continue with that, then great.
'But if you want to take it further and be able to use multiple windows and menus and all the things that come with that, then we enabled that in a very simple way for iPad users as well.
Apple is expected to roll out its new software upgrades later this year – this usually happens in September.
23
Joz has decades of experience at Apple, and is one of company chief Tim Cook's most trusted advisors
Credit: The Sun
But we'd expect to see a public beta test version before then that you'll be able to download and try out before the full release.
So Apple fans, get those gadgets ready.

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Scottish Sun

3 hours ago

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I tried world's thinnest vacuum at Dyson's labs – skinny ‘PencilVac' is the SAS of cleaning gear with three killer perks

Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) AM I really looking forward to cleaning? Dyson has achieved two impossible feats: making me thrilled about the idea of tidying the floor, and inventing the world's slimmest vacuum. I'm not sure which is more impressive. Sign up for Scottish Sun newsletter Sign up 10 I tried out the impossibly thin PencilVac at Dyson's Malmesbury labs Credit: Sean Keach 10 Dyson mocked up a miniature assault course for PencilVac testing Credit: Sean Keach 10 The Sun's tech editor Sean Keach was decked out in proper testing gear for the occasion Credit: Sean Keach It's called the PencilVac, and I've had a go with it behind closed doors at Dyson's Oxfordshire labs. Before I even grabbed the thing, I was blown away. Surely this is just a broom in disguise? Is Sir James Dyson having me on? It measures a frankly ludicrous 38mm across. That's about three Dairy Milk bars stacked on top of each other. 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Size: 38mm x 226mm x 1,160mm (W x L x H) Weight: 1.8 kilos Motor: Dyson Hyperdymium 140k motor Motor RPM: 140,000 Filtration: Up to 99.99% (dow to 0.3 microns) Runtime: Up to 30 minutes Charge time: Four hours Cleaner Head: Fluffycones cleaner head (for detangling long hair and to-edge cleaning) Accessories: Rotating combi-crevice tool / conical hair screw for mattresses and stairs / magnetic floor-charging dock Picture Credit: Dyson 10 There's even room for a computer system with a built-in display Credit: Sean Keach 10 The PencilVac is built for manoeuvrability – and it really works Credit: Sean Keach It feels like a tactical weapon: the sort of thing that SAS squaddies would use if dust mites were the baddies. Helping this image is a built-in laser that exposes dirt and debris. It's the vacuuming equivalent of night vision goggles and a red-dot sight. I dart between objects with stunning agility. I was born to do this. The room fades away. I daydream about running off with it, and living out my days as a kind of vacuuming sensei, cleaning the most complicated floor-spaces I can find. But I can't become Dyson's Mr Miyagi just yet, because the PencilVac isn't out until 2026, and still doesn't have a UK price. SIR JAMES DYSON SPEAKS TO THE SUN Here's what famed British inventor Sir James Dyson told The Sun's Sean Keach... Does PencilVac mark the beginning of a whole new era for vacuum cleaner design? Yes, it's a reinvention of the format of the vacuum cleaner – our third reinvention in fact! We started off by removing the bag to ensure vacuums didn't lose suction. Then we pioneered the simplicity and ease of cleaning with really powerful battery-powered cordless vacuums, which were lighter and much easier to use. Now, with the Dyson PencilVac, we're taking it a stage further, pioneering a new way to clean. All the technology is contained in a very slim handle that is just 38mm in diameter. The new Fluffycones cleaner head floats across floors making it very manoeuvrable as you clean; all while it detangles long hair, so you don't have to worry about that. A vacuum cleaner this thin must have seemed impossible for years – when did you first realise it was possible to actually manufacture a working device like this? When something seems impossible, it makes us as engineers want to solve it all the more! Especially if people say, 'It can't be done.' I've wanted to make a vacuum like the Dyson PencilVac for many years. But it required us to miniaturise everything about the product – which is a huge task. The diameter of our hair tools was the inspiration. Through lots of research, we realised that 38mm is the optimal size for most people to hold, and so this was the diameter chosen for our hair tools like the Supersonic hair dryer and Airwrap multi-styler and dryer. In order to fit it in the handle of the machine, we had to reengineer every component of the motor – down to the micron – while increasing its speed to 140,000RPM and maximising its power density for high-performance. It was clear that we couldn't use cyclones for the dust separation, because they were too big for the 38mm diameter, so we had to develop something entirely new. The new slim, in-line format meant we could use dust compression technology in a small diameter, but over a long area to maximise the bin capacity, all while ensuring effective filtration performance and no loss of suction. What was the biggest challenge to overcome in building the PencilVac? Developing the new Fluffycones cleaner head was perhaps the greatest challenge we faced – but also the most rewarding! We wanted to develop a cleaner head that would detangle hair, clean right up to skirting boards, and pick up dust and debris in all directions – a cleaner head that would solve many frustrations with existing cleaner heads. The new Fluffycones cleaner head features four conical brush bars. The challenge was engineering the drive system to ensure that all four cones, which are powered by two motors and four epicyclic gear boxes, spin at the same, consistent speed while maintaining its 7.5-degree angle for optimal pick-up performance. I'm delighted not only that we managed this, but in doing so made a vacuum cleaner which is a joy to use. Who do you see PencilVac being the perfect vacuum cleaner for? Once you've used it, and felt it float effortlessly across the floor, you'll realise it's unlike anything that has come before. It may be the only vacuum cleaner you need! Picture Credit: Dyson 10 The new Fluffycones head has a conical shape that pushes long hairs off to the side so they can be sucked back up immediately – so you don't have to cut them out manually with scissors CLEAN-UP TIME It's a thrilling bit of kit, which might be the first time that's ever been said about a vacuum cleaner. This thing is easy to use, takes up very little space, and gets into difficult nooks and crannies. It feels purpose-built for British homes. It'll make cleaning under and around the dining table an absolute breeze. A treat, even. It really is the SAS of cleaning gear: it's light and agile for tactical cleaning operations, it dispatches long hairs with ruthless efficiency, and it has whole-house endurance with a 30-minute runtime. I can already see myself arguing with my wife over who gets to use the PencilVac – but no matter who does, everyone's a winner. Maybe that's the real Dyson magic. 10 I was one of the first Brits to test out the Dyson PencilVac Credit: Sean Keach 10 Dual lasers allow you to easily see dirt and debris on your floor Credit: Sean Keach Read iconic British inventor Sir James Dyson's exclusive comment piece for The Sun here.

NBC News

4 hours ago

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Apple sued by shareholders for allegedly overstating AI progress

(Reuters) — Apple was sued on Friday by shareholders in a proposed securities fraud class action that accused it of downplaying how long it needed to integrate advanced artificial intelligence into its Siri voice assistant, hurting iPhone sales and its stock price. The complaint covers shareholders who suffered potentially hundreds of billions of dollars of losses in the year ending June 9, when Apple introduced several features and aesthetic improvements for its products but kept AI changes modest. Apple did not immediately respond to requests for comment. CEO Tim Cook, Chief Financial Officer Kevan Parekh and former CFO Luca Maestri are also defendants in the lawsuit filed in San Francisco federal court. Shareholders led by Eric Tucker said that at its June 2024 Worldwide Developers Conference, Apple led them to believe AI would be a key driver of iPhone 16 devices, when it launched Apple Intelligence to make Siri more powerful and user-friendly. But they said the Cupertino, California-based company lacked a functional prototype of AI-based Siri features, and could not reasonably believe the features would ever be ready for iPhone 16s. Shareholders said the truth began to emerge on March 7 when Apple delayed some Siri upgrades to 2026, and continued through this year's Worldwide Developers Conference on June 9 when Apple's assessment of its AI progress disappointed analysts. Apple shares have lost nearly one-fourth of their value since their December 26, 2024 record high, wiping out approximately $900 billion of market value.