Latest news with #Siri
Time Business News
a day ago
- Business
- Time Business News
How SalesUp Helps You Dominate Both Google and AI-Powered Search
For years, dominating Google meant understanding ranking factors, optimizing keywords, and building backlinks. But the search landscape has changed—dramatically. With the rise of AI-generated answers, smart assistants, and conversational search, being visible in search results means showing up not just in Google, but also in the minds of language models that shape user behavior long before they click. That's why a modern visibility strategy must focus on both traditional SEO (Search Engine Optimization / Søkemotoroptimalisering) and AI-powered search surfaces. SalesUp is built for this dual visibility challenge. Today, customers don't just 'Google it'—they also ask ChatGPT, browse voice summaries from Siri or Alexa, or rely on AI-powered assistants inside CRM tools and browsers. These systems don't present a list of links. They present answers . And if your brand isn't part of the training data, the citations, or the trusted domains, you're not even in the running. At the same time, Google remains vital—but it, too, has shifted. Its Search Generative Experience (SGE) now combines results with AI summaries, meaning ranking #1 no longer guarantees attention. Fact: According to recent data, users are 3–4x more likely to click content referenced in AI-generated summaries than in traditional organic links. Unlike keyword-focused bots of the past, AI systems weigh authority, topical consistency, and semantic depth. They ask: Is this brand mentioned on trusted, niche-relevant websites? Does the content align with factual information across the web? Are the authors verifiable experts in their fields? Does the site structure reflect deep understanding of specific topics? SalesUp helps businesses meet these standards by publishing articles on reputable platforms, structuring content for machine readability, and ensuring brand messaging is consistent across the entire digital footprint. Winning across both search environments means playing two games at once: Off-site , we place your content on high-authority domains, send the right trust signals to AI models, and build up a digital reputation that machines understand. , we place your content on high-authority domains, send the right trust signals to AI models, and build up a digital reputation that machines understand. On-site, we optimize content architecture, speed, and technical SEO to ensure your site is still Google's preferred source when ranking answers. This hybrid model is what gives our clients a lasting edge. Search visibility only matters if it leads somewhere. That's why we integrate our AI-ready SEO work with landing pages that convert, automated outbound systems like Revenew B2B, and data capture flows that turn attention into leads—and leads into deals. It's a full-funnel approach designed for B2B companies that care about real results, not just rankings. SalesUp isn't an agency that 'does SEO.' We build holistic visibility systems—designed to make your brand present in both search results and AI-generated content. This means: You're found on Google You're trusted by AI You're chosen by decision-makers And it all happens through a single, integrated approach: SalesUp. In today's landscape, SEO alone is no longer enough—and AI visibility without credibility won't convert. But when you combine both, your brand becomes the default answer across every surface: search, chat, voice, and recommendation. SalesUp is built to make that happen. Because real growth doesn't come from being seen—it comes from being trusted and chosen. TIME BUSINESS NEWS
Forbes
a day ago
- Business
- Forbes
Apple's AI Approach: Innovation, Criticism, And The Road Ahead
Apple Intelligence, Apple's AI strategy, moves forward with app innovation despite criticism. At WWDC in 2024, Apple rolled out its AI strategy and named it Apple Intelligence. It was an optimistic vision that created many expectations. However, Apple has received a great deal of criticism over the last year since its original launch, as the perception is that it overpromised and underdelivered on its AI strategy. Apple's AI strategy is criticized for its late entry, limited cloud capabilities, and overemphasis on on-device processing. Critics argue Apple has lagged behind leaders like OpenAI, Google, and Microsoft in foundational AI research and large language model (LLM) development. Instead of building a strong AI platform early, Apple focused on privacy and hardware, leaving it reliant on partnerships—like integrating ChatGPT into Siri. Skeptics also point to Apple's insistence on running AI models mostly on-device. While this approach protects privacy and improves speed, it limits the scale and complexity of AI features compared to cloud-based systems. Some developers and analysts believe this restricts Apple's ability to deliver truly transformative AI experiences. At this year's WWDC in early June, Apple acknowledged that many of the things promised in the 2024 Apple Intelligence launch are behind. Apple's Senior Vice President of Software Engineering, Craig Federighi, stated, "We're continuing our work to deliver the features that make Siri even more personal. This work needed more time to reach our high-quality bar, and we look forward to sharing more about it in the coming year." Open AI, Google, Meta, Microsoft, and players have their own LLM engines. But Apple needed to partner with and use a third party to help deliver AI integration to their OS and apps. In this case, they partnered with Open AI and ChatGPT to add AI to MacOS and iOS. When this was originally announced, this was an ambitious undertaking. Google's ownership of the Gemini LLM meant that they could, from the ground up, integrate AI into Android at a granular level. It has given Android a leg up regarding AI integration into a mobile OS. While this may be a better approach, Apple has done one thing that I find interesting. At least in the short term, they are AI-enabling their own apps. Apple has integrated its AI, Apple Intelligence, into several of its apps. Here are some key examples: Apple is also allowing other apps to utilize the on-device AI model at the core of Apple Intelligence. Their rifle-shot approach to AI in their apps is important, but given that AI has a global reach on data, the criticism that it limits the scale and complexity of AI features compared to cloud-based systems is legitimate. This has led some analysts and media to suggest that Apple needs to acquire one of the existing LLM companies to help deal with this global AI scaling. While that is an interesting idea, I don't see that happening. Apple is getting better at using existing LLM partnerships and this approach. In the process, I believe they are working on their own home-grown LLMs to give them the control they need to keep their customers' data private and give them the kind of privacy Apple excels at with its products. In a great analysis of Apple's AI strategy, Ed Handy, writing in the Cult of Mac, argues that Apple's slow rollout is not a crisis. He suggests that- "Apple isn't leading in AI — and most users won't notice Artificial intelligence is the hot technology of the 2020s, and Apple is far from the forefront in its development. OpenAI's ChatGPT chatbot makes Apple's Siri seem like a high school science project. Google Gemini creates pictures that make anything from Apple's Image Playground look laughable. The AI-enhanced version of Siri won't reach customers until a year after Apple initially expected. None of that matters, though. Not really. Let's take a look at Google's Android operating system to see why. Android got out ahead of iPhone with integrated AI features, but it didn't make users happier. The most recent American Customer Satisfaction Index survey indicates that Samsung users are 1% less pleased with their Android-powered smartphones than they were a year ago. Satisfaction with Google and Motorola Androids both decreased by 3%. But the survey also found that iPhone users are 1% less satisfied. What this means is that cool new AI features, or the lack thereof, have no effect on what typical users think of their phones." As one who has tracked Apple for over 40 years, I can attest that Apple marches to the beat of its own drum. And the way they deliver their Apple Intelligence is not influenced by outside criticism. Apple has historically excelled at creating new products and services. While some of the criticism has merit, Apple's approach to AI-enabling its apps is still a solid strategy with room for much innovation over time. Disclosure: Google, Meta, Samsung, Microsoft and Apple subscribe to Creative Strategies research reports along with many other high tech companies around the world.
Hindustan Times
2 days ago
- Hindustan Times
Nothing Phone 3 confirmed to offer extended software support: All details
The Nothing Phone 3 will officially debut in India on July 1, 2025. This year, Nothing teases the products as 'first true flagship' as it teases premium materials, powerful chipset, refined software and improved camera. Just a few days ago, Nothing revealed that the Phone 3 will be powered by the Snapdragon 8s Gen 4 processor, raising eyebrows about its flagship capabilities. Now, company co-founder Akis Evangelidis has confirmed the smartphone's software support, which offers about 7 years of security updates. As the launch gets closer, we expect that Nothing will gradually reveal more details about the Phone 3 model and what it will offer in the flagship segment. Also read: India's AI Industry to Grow Threefold, May Reach $17 Billion by 2027 After Nothing Phone 3 was revealed to be powered by the Snapdragon 8s Gen 4 processor, many people on social media showed their doubts. Therefore, to provide clarity, Evangelidis shared a post on X (formerly Twitter), highlighting the chip's capabilities. The post highlighted performance improvements in comparison to Phone 2, which showcases the Phone 3 has 88% improvement in GPU, 33% faster CPU, and 125% upgrade in NPU. Also read: Apple to launch major Siri AI upgrade with iOS 26.4 by March 2026 However, a user questioned, 'Why not 8 Gen 3, isn't it better? ' To which Evangelidis replied, saying that the Snapdragon 8 Gen 3 processor has weaker performance in comparison to the Snapdragon 8s Gen 4, and that it offers 4 years of OS and software support by default. Whereas, Nothing Phone 3 with the new chip will offer 5 years of software updates and 7 years of security updates. This will come as a major upgrade since the Phone 3 supports only 3 years of software and 4 years of security updates. Also read: Oppo F29 Pro 5G vs Nothing Phone 3a Pro: Which latest mid-ranger is worth the hype? This year, the Nothing Phone 3 will ditch the iconic glyph light interface, but it may bring a transparent rear panel. The smartphone could feature a 6.7-inch LTPO AMOLED display with a 120Hz refresh rate. It is tipped to feature a 50MP triple camera setup that may include a 50MP telephoto lens with up to 3x optical zoom. Reports suggest that the Phone 3 may come with an upgraded battery, with an expected size of about 5200mAh. Apart from these hardware upgrades, the software is also likely to provide users with seamless AI integration. However, nothing about AI has been revealed as of now. Therefore, we will have to wait until July 1 to know what Nothing has planned for its flagship model.
Business Insider
2 days ago
- Business
- Business Insider
Apple, Siri, and the booted blogger: A Conversation with John Gruber
Just how big a deal is John Gruber, the blogger whose Daring Fireball site is a must-read for anyone who cares about Apple? Here's one way to measure Gruber's big-dealness: Every year for the last decade, following Apple's annual Worldwide Developers Conference, top Apple executives have appeared onstage with Gruber for an extended interview. But not this year. The most likely reason: In March, Gruber wrote a scathing essay about Apple's inability to deliver an AI upgrade for its Siri voice assistant — something it had been promoting and advertising for months. In Gruber's telling, this wasn't just a missed shipping deadline, but a sign that something was deeply amiss with Apple's leadership. If it doesn't get fixed, he wrote, "the ride is over." Apple still hasn't delivered its new Siri — though it insists it is still in the works. And that absence became one of the biggest narratives coming out of the developers' conference it hosted in June. A much smaller story — but fascinating for media and tech nerds like me — was Apple giving Gruber the brush-off. What does that say, if anything, about Apple's mindset right now? "I feel them deciding not to do my show this year is a total win for me and was a huge loss for them," Gruber says. I talked to Gruber about all of that, as well as Apple's rocky relationship with at least some developers about the way it runs its App Store, in the newest episode of my Channels podcast. You can read edited excerpts from our conversation below: Apple is in trouble because they're behind in AI. Do you buy that ? John Gruber: I think there's a chance that they could be, given the almost breathtaking speed with which AI is moving. I think there's a chance that technology leads to new classes of devices that aren't phones and laptops —that we just carry something with us and just talk to a thing or something. But even at this speed, we are years away from replacing the devices we know with some sort of new form of devices. And OpenAI is now working with former Apple design guru Jony Ive to develop some kind of new wonder product — but the messaging from them so far is, " This won't replace your phone. You'll still have a phone." I think it's a very interesting way of framing it — that it won't replace your phone, in the same way that your phone didn't replace your laptop. It's so easy to get caught up when a new thing comes up. The phone is obviously the biggest thing that's happened until AI. And the phone was just a huge sea change. Everybody has a phone. It's made Apple the richest company in the world. But Apple still also makes gobs of money selling laptops. I'm recording this show with you right now on a laptop. I don't know how I would do my job without a laptop. The Apple play seems to be: We make phones that billions of people use. Maybe they will have some AI features. But the main idea is: If you want to use ChatGPT or anything else, you'll use our phone to use them. I think last year's developers conference, where they spent 40 out of a hundred minutes talking about Apple Intelligence — I think that's where Apple itself got caught up in the hype of, "Hey we need to present ourselves as though we are at the forefront of this whole thing," as opposed to, "No, the main thing Apple does is make these devices and these platforms," and just show that these existing platforms are the best ways to use AI from whomever. Apple's done that over the years many times. But the most impressive thing Apple showed off a year ago was a smarter Siri — one that could sift through your emails and texts and tell you when your Mom's flight was arriving. But that never materialized, even though they were running ads for it. And then in March, you wrote a blog post about that called Something is Rotten in the State of Cupertino. You like Apple, you like Apple products. But by the end of the piece, you're saying this isn't just that they've missed a shipping deadline — this is cultural rot. Is this a real problem? Or is it just them announcing early, and if they'd waited a year, and delivered on the timeframe they predicted, this would be fine? I think it's a sign of a real problem in the whole Siri area. The basic premise of the company is that if they hire the best engineers and designers who care about the product — whose No. 1 reason for wanting to work there is that they want to make great art — then ultimately they must make better products than their competition. Siri has been this glaring exception. By the middle of the 2010s, Siri just sort of frustrated people. And a lot of things have gotten worse over the years. There are commands that you could give to Siri that used to work that stopped working. Then once the LLM explosion happened, all of a sudden there's this other thing [that can have] a real conversation. Then you go back to Siri and it's ridiculous. It really feels like more than a decade behind. It's long been a mystery within the company. Because everybody who works there knows that the bar is excellence — or to put it in Steve Jobs's term, insanely great. And then you look and the Siri team is over there spinning their wheels for 10 years with a subpar product. And it's not this obscure piece of technology that almost no one uses — it's got a dedicated button on the phone. So you write this blistering piece — and it's especially blistering coming from you. What was the reaction from Apple after you wrote that? Did they reach out? They reached out. But my communications over it were mostly private. They were not happy, and they don't think it was fair. You normally interview Apple SVP Craig Federighi or some other high-level Apple executive after their developer conference, every year at a live show. They were not onstage with you this year. Nilay Patel from The Verge and Joanna Stern from The Wall Street Journal were on with you instead. Do you imagine that's it for you and Apple — that they're not gonna come on your shows anymore? I've been told point-blank that it's just a decision for this year, and doesn't mean anything about the future. And I had off-the-record briefings with Apple executives. So I don't think so. If you are permanently cut off from their top talent and you can't have those on-the-record conversations, does that change your work? Not really. I've always set things up that way. I've always been incredibly uncomfortable and wary of access, and needing it. I've always set things up so that I don't need them, and if they cut me off completely, I'll be fine. And maybe better? That's the thing about this — I'm not trying to lack humility here — but I feel them deciding not to do my show this year is a total win for me and was a huge loss for them. Why is it a win for you? It asserts my independence. The fact that I had a show and it was well-attended — the overwhelming feedback for the show is, "Hey, I like this better than the last couple of years' shows with the Apple executives …" If I had gotten the usual interview with top Apple executives, I had questions I would've asked that it doesn't seem like anybody else asked. But overall — I think it asserts my independence. And I think more than making me look good, I think it makes them look bad. My show has never, ever been mainstream. It's appealing to a niche audience. And if Apple sees the need to communicate and have a chance to speak more as humans, as opposed to machines filled with talking points, then my show is a sort of unique venue for that. My argument was: Given everything that's going on, including between me and Apple, the fact that Apple had to delay that, everything going on right now for Apple … I was like: "I don't think, for your sake, this is the year to skip my show." But they did.
New York Post
2 days ago
- New York Post
Early Prime Day deal: The Apple Watch that made me a better person is now $329 on Amazon
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Full admission: I've never been that into wearable tech. The idea of having a piece of metal strapped to your wrist, constantly beeping, reminding you to breathe, or to respond to your missed calls, seemed rather unnecessary and somewhat annoying. But, after hearing countless friends rave about how their smartwatches changed their lifestyle for the better, I caved and decided to test out the Apple Watch Series 10 myself. Between chugging out shopping articles and chasing around a two-year-old, I try to carve out a bit of time for myself, but it's not easy. I could definitely use a little nudge to get going from time to time. So, why not give the little smart device a shot? I'm not the only person curious about the smartwatch trend. The Series 10 is a consistent #1 bestseller on Amazon. Besides, if you wait for the perfect opportunity (like today, for example), you could snag it on sale for up to 20% off. Amazon Pros: Advanced smart features (Siri, Apple Pay, App Store, Call/Texting) Sleek, attractive, lightweight build Easy to integrate with the iPhone, and access to the entire Apple Store is very convenient Smooth, intuitive touchscreen experience Different band and style options are available Cons: Shorter battery life (between 18 and 36 hours) GPS tracking works for casual, everyday use, but is less advanced than the Garmin The Series 10 is kind of a jack of all trades; it tracks all sorts of health markers, from heart rate to wrist temperature, sleep duration, and even period cycle tracking. It also comes with a few unique features tailored to different goals, like a Tides app for surfers and Headspace for mindfulness. Plus, it even syncs up with Strava for runners, making it a great race-training device. For me, the simple activity ring was enough to encourage me to meet my movement goals for the day. It's easy to lose track of your daily goals, but the Series 10 makes it a little bit addictive to get them done. You can use it for fitness-tracking alone, but it's also stacked with numerous smart features and can be treated as an extension of your iPhone if you appreciate staying connected. You can receive texts and calls right from your wrist, especially useful if you're the type to stay away from your phone from time to time. Not to mention, the upgraded Series 10 offers a 30% larger screen, so squinting isn't necessary. I stare at screens all day, and this is one that doesn't bother me. The whole device is also substantially slimmer and lighter than I imagined, at just 36.4 grams. It's easy to forget you're wearing it at all. It took me a bit of time to sync it up to my phone (an update was necessary), but navigating the Apple Watch interface and customizing the layout was a breeze, and I don't consider myself tech-savvy by any means. Since I've started wearing it, I've felt encouraged to stand up more, get in those final steps to hit my goals, and skip the binge-watching for a little extra sleep. Not to be dramatic, but it's totally transformed my life for the better, and for just $329 — it could yours too. For a watch that can do everything from monitoring your heart rate and sleep cycles to tracking your steps and encouraging mindfulness, it feels like a true deal. I'd argue that it's a phenomenal investment for anyone looking to optimize their wellness routine, especially if you consider yourself a bit of a data nerd and like to see your health metrics and progress over time. Flash-forward to today, and my only regret is that I didn't join the cult-favorite fitness tracker sooner. Looking for a headline-worthy haul? Keep shopping Post Wanted. This article was written by Miska Salemann, New York Post Commerce Writer/Reporter. As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more. Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson's Blueprint Longevity Mix to home gym elliptical machines to Jennifer Aniston's favorite workout platform – often with her adorable one-year old daughter by her side. Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette.
