Dolly J expands into menswear
Women's luxury occasion wear brand Dolly J has expanded its offering into menswear, launching a collection of traditional and fusion style designs for the upcoming festive and wedding seasons.
The new menswear line is now available on Dolly J's direct to customer e-commerce store with a selection of 20 designs, according to the brand's website. Along with its couture offering, Dolly J also carries a range of ready to ship garments on its online store.
The brand's menswear line makes up part of its new collection 'An Heirloom Summer,' which is designed to mix heritage and modern tailoring styles, Elle India reported. Featuring designs ranging from tuxedos to sherwanis, the collection highlights embroidery techniques from Kashmir.
"The Noir Story- where heirloom meets haute in every stitch of black," announced Dolly J on Facebook, debuting a range of menswear looks along with sleek womenswear designs. "From exquisitely embroidered sarees to tailored achkans and Lucknowi sherwanis, this all-black chapter from An Heirloom Summer is bold, timeless, and unapologetically regal. Crafted for those who wear tradition with an edge."
Founded by entrepreneur and creative Dolly Jhunjhunwala in 2009, Dolly J specialises in traditional style bridal and occasion wear, designed for contemporary Indians. The label retails from a range of multi-brand outlets including Pernia 's Pop-Up Shop, Aza Fashions, and Aashni and Co among others. The business is based in Delhi and has not held any funding rounds to date, according to business intelligence platform Tracxn.
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