Banfield Delivers its Most Robust Preventive Care Packages Yet to Support Pets in their Golden Years
Nation's leading provider of preventive veterinary care launches new offerings to support senior pets, empowering veterinary professionals and pet owners to help identify age-related issues
VANCOUVER, Wash., June 10, 2025 /PRNewswire/ — For more than 30 years, Banfield Pet Hospital—part of the Mars Veterinary Health family of practices—has been at the forefront of affordable, high-quality preventive care through its innovative Optimum Wellness Plans® (OWPs). Today, the practice is proud to announce its first-ever Senior Care Optimum Wellness Plans, designed specifically to proactively support aging pets. The new offerings underscore Banfield's commitment to lifelong pet wellness, providing over two million OWP clients nationwide with flexible, budget-friendly packages that enhance access to high-quality veterinary care.
Introducing: Banfield's new Senior Care OWPsInformed by insights from Banfield's extensive medical record database and industry best practices—including the American Animal Hospital Association's (AAHA) Senior Care Guidelines for Dogs and Cats—the new Senior Care and Senior Care Plus OWPs bundle essential preventive services with advanced diagnostics. This proactive approach aims to detect signs of age-related illnesses when intervention is most effective and affordable.
The Senior Care OWP is designed to help identify signs of age-related illness, combining essential services like vaccinations and exams with comprehensive diagnostic testing. The Senior Care Plus OWP builds upon this foundation by including all the services in the Senior Care plan, plus a professional dental cleaning to maintain oral health.
'This evolution of our OWP offerings exemplifies Banfield's leadership in innovative, data-informed, and high-quality preventive veterinary care—meeting the needs of pets and the people who care for them at every stage of life,' said Dr. Alea Harrison, Chief Medical Officer of Banfield Pet Hospital. 'The Senior Care plans help make caring for aging pets more convenient and accessible. With advanced diagnostics, veterinary teams and pet owners can identify age-related health issues and manage care more affordably.'
Banfield's most comprehensive preventive care packageThe Senior Care Plans are Banfield's most comprehensive preventive care packages yet to help catch some of the most common issues seen in older pets. Seniors, and adult pets of any age that would benefit from additional screening, can take advantage of six types of diagnostic tests offered with Senior Care OWPs to help detect changes in organ function and overall physical health. This includes:
Bloodwork, which can help monitor changes in the body as pets age and detect common age-related issues like kidney and heart disease. Radiographs (X-rays), which can help monitor changes in bones, joints, and organs. This includes an expert consultation by a radiologist to provide a second set of eyes, reviewing the films and giving guidance on next steps. Urine testing to provide additional insight into kidney function and help detect urinary tract infections (UTIs), diabetes, and kidney disease. Blood pressure monitoring, which is essential for older pets that have specific conditions or take medications that require monitoring. An electrocardiogram, which can detect signs of heart abnormalities.
Seventeen percent of the over 500,000 senior dogs and cats examined annually at Banfield's 1,000+ hospitals are diagnosed with cardiac issues, while 11% are diagnosed with diabetes. This underscores the need to equip veterinary teams and pet owners with a comprehensive way to understand a pet's health, helping to enable high-quality care that's tailored as they age.
Custom preventive care that grows with your petBanfield's suite of Optimum Wellness Plan packages can be customized for every age and stage of a pet's life—from puppy and kittenhood through the golden years. In addition to unlimited office visits, vaccinations, exams, and more, all OWPs include access to Pet Chat™, Banfield's 24/7 text-based veterinary advice service.
All Banfield clients have digital access to their pet's medical records, payment information, and appointment scheduling via Banfield's website or app. Plus, clients can enjoy discounts on eligible products and services, convenient AutoShip options, and the flexibility to pay monthly or in full—all while benefiting from care at any one of Banfield's network of more than 1,000 hospitals nationwide.
OWPs are not insurance, rather they are a set package of preventive care services at a fixed cost, covering unlimited office visits, vaccinations, exams, and more. With insurance, you pay a premium and hope your pet's services are reimbursed. With an OWP, you pay in monthly or yearly installments for a package of preventive care services. Learn more here.
About Banfield Pet HospitalBanfield Pet Hospital was founded in Portland, Ore. in 1955 and today is a pioneer in preventive veterinary care with more than 1,000 general veterinary hospitals in 42 states, Washington D.C., Puerto Rico, and Mexico. Every year, Banfield's veterinary teams provide high-quality veterinary care to over three million pets, including more than two million Optimum Wellness Plan clients. As part of the Mars Veterinary Health family of practices—which includes nearly 70,000 Associates around the world who are united in delivering high-quality veterinary care at every stage of a pet's life—Banfield's more than 19,000 Associates nationwide are committed to positively impacting society through the Banfield Gives Back program and to its Purpose: A BETTER WORLD FOR PETS, because pets make a better world for us. Press seeking additional information are invited to call the Banfield Media Hotline: (888) 355-0595.
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