Ski Season Was "Positive" According to New Hampshire Trade Association
New Hampshire ski resorts navigated a slow start to the ski season, eventually drawing an estimated 2,221,206 visits, making this past winter a 'positive one overall,' according to Ski New Hampshire president Jessyca Keeler, who presented at Ski NH's Annual Meeting held in early June at Cranmore Mountain Resort.The total visits to ski resorts statewide indicated a 3% increase year-over-year and a 7% increase over the 10-year visitor average. While early season warm weather made snowmaking hard for New Hampshire's mountains, colder temperatures and snow arrived later in the season, boosting visitor numbers, said Keeler.'These numbers highlight the continued enthusiasm for winter recreation in New Hampshire and the industry's ability to adapt to changing weather conditions,' she said.Cross-country ski areas saw greater year-over-year growth, but with 99,498 estimated visits, fell 12% below the 10-year average.According to a press release shared by Ski NH, local ski resorts are preparing for next winter by making significant investments and capital improvements. A new black diamond glade is coming to Bretton Woods, along with new quad chairlifts at Bretton Woods and Pats Peak. Loon Mountain, in its North Peak area, has major snowmaking upgrades planned, replacing infrastructure first installed in the 1980s.Want to keep up with the best stories and photos in skiing? Subscribe to the new Powder To The People newsletter for weekly updates.
During Ski NH's Annual Meeting, the trade association, which represents more than 30 alpine and cross-country resorts across the state, also presented awards to members of the ski industry, including the Lifetime Achievement Award and the H.H. 'Bill' Whitney Award.The former was given to the Peabody family in recognition of their contributions to New Hampshire's ski industry. The family's patriarch, Roland Peabody, founded the Franconia Ski Club in 1933 and helped develop Cannon Mountain's aerial tramway.Roland's son, Roger Peabody, served as manager of both Cannon Mountain and Franconia Notch State Park. 'The Peabody name is inseparable from the history of Cannon Mountain and skiing in New Hampshire,' said Cannon Mountain's general manager Jace Wirth, who presented the award. 'This family has shaped not only one mountain but also the identity of our state's outdoor culture.'The H.H. 'Bill' Whitney Award went to Andrew Noyes.'For nearly four decades, Andrew has been an unwavering pillar at Loon Mountain Resort, pioneering as the resort's first-ever Vice President of Guest Services,' said Loon Mountain's general manager, Brian Norton. 'His impact extends far beyond his job title—Andrew has shaped the guest experience at Loon through his exceptional leadership, operational knowledge, and commitment to excellence.'Other awards given at the meeting included the Al Merrill Award, the Chandler-McLane Government Service Award, the Media Award, and the Next Gen Award.Ski Season Was "Positive" According to New Hampshire Trade Association first appeared on Powder on Jun 11, 2025
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