The Reject Shop takes on Kmart again with epic new pastel home decor range starting at $7
A wave of pastel pink and bow-covered bliss is sweeping through TikTok, and it's coming from an unexpected place: The Reject Shop.
In her now-popular clip, Two Broke Chicks co-host Alex Hourigan raves about the retailer's latest drop - a hyper-feminine, ultra-aesthetic pink collection that's already got beauty lovers, home organisers, and budget shoppers sprinting to their local store.
'If you love pink, bows, and beauty dupes - then I highly recommend checking out The Reject Shop at the moment,' Alex told followers, panning her camera over an array of blush-toned products.
'They have just dropped an entire pink collection and I keep seeing it all over [social media].'
She singled out standouts like bedazzled flasks, bow-topped storage jars, and bathroom accessories, adding, 'The Reject Shop is entering her dupe era.'
While the retailer is typically known for practical home essentials and seasonal décor, its latest drop is being praised for tapping into one of TikTok's most dominant aesthetics.
The new buys are soft, playful, pink and bow-heavy - think Sol de Janeiro packaging meets a vintage diner crossed with early-2000s coquette-core.
It's a shift that has clearly resonated with Aussie shoppers.
Matching pink canisters for tea, coffee, and biscuits that wouldn't look out of place in a Smeg catalogue also feature in the range, each adorned with subtle vintage details and tight-fitting lids to keep contents fresh
Among the products turning heads is a pastel pink bread bin designed in a retro diner style.
The $20 storage piece brings back mid-century charm while offering practicality for baked goods and kitchen organisation.
Matching pink canisters for tea, coffee, and biscuits that wouldn't look out of place in a Smeg catalogue also feature in the range, each adorned with subtle vintage details and tight-fitting lids to keep contents fresh.
At just $7 and $9 respectively, they're an affordable way to inject some personality and nostalgia into your kitchen.
The collection isn't limited to just functional storage.
For those who want to add a whimsical twist to their décor, the $7 Handbag Vase - available in soft pink and blue - is proving to be a surprise hit.
Shaped like a tiny handbag, it's ideal for showcasing fresh or faux blooms while doubling as a conversation-starting centrepiece.
Even the kitchen utensils have been given the cute treatment, with a three-piece set of mini pink silicone tools priced at only $5.
For those who want to add a whimsical twist to their décor, the $7 Handbag Vase - available in soft pink and blue - is proving to be a surprise hit
Compact and practical, they're a sweet addition for anyone who likes their kitchen drawer to be as well-dressed as their wardrobe.
For staying in rather than going out, the Women's Teddy Novelty Cherry Slippers ($9) offer a playful and cosy vibe.
Featuring a teddy-textured design with cherry accents, they've become a fan favourite among those updating their loungewear for the cooler months.
The timing of the drop couldn't be better.
As the Australian winter approaches, many are prepping for local hibernation or, alternatively, jetting off for a European summer.
With everything from pink travel organisers to cute homewares, The Reject Shop's collection is proving useful no matter your plans.
Social media users have been quick to draw comparisons between The Reject Shop's offering and more expensive alternatives.
Several noted that the overall aesthetic of the collection - from the colour palette to the product design - evokes the look and feel of beloved cult brands like Sol de Janeiro, known for their buttery yellows and pink packaging, and Smeg, whose pastel appliances regularly sell for hundreds of dollars.
Though The Reject Shop hasn't formally announced the range as part of a limited-time drop, TikTok's influence means stock may not last long.
With growing interest in 'budget beauty' and home dupes that don't sacrifice style, it seems The Reject Shop has struck the perfect balance between cost and trend.
'This is why I love Aussie discount stores. We get the vibe without spending $300,' one commenter wrote about the new range.
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