This Jacket Has A 10,000-Person Waiting List - Here's How To Shop It Early
You'll already know all about Damson Madder's dresses, mainly because we wax lyrical about the brand's mini, midi and maxi styles with punchy colours and quirky prints on a weekly basis. But Damson Madder's jacket and coat selection deserves just as much attention, especially during this tricky-to-dress-for transitional period. The trench coats, specifically, have appealed to the fashion crowd, and at the top of the list? The Mercedes Bow Trench, which after facing multiple sell-outs since its launch in December 2024, is making an exciting return on May 22.
Racking up an impressive 700 pre-orders and over 9,700 restock sign-ups, it's clear to see why this trench coat continues to be a cult favourite. But what is it that's made the fashion set fall so hard for this jacket? It might resemble a traditional trench - crafted from soft organic cotton and finished with delicate pleats - but there's one detail that sets this Damson Madder staple apart from the rest. It's fully reversible, offering two coats in one: a timeless ecru on one side and a playful, strawberry-red gingham on the other, making it the perfect piece to rotate as the seasons (or your mood) shift. 1.
Damson Madder, Mercedes Bow Reversible Trench
This reversible trench coat is the ultimate wardrobe staple that's as versatile as it is chic.
Apart from its reversible feature that adds to its versatility, it's the intricate detailing that truly hits a home run. With bow-tie accents at the back for an ultra-feminine finish (a Damson Madder signature, for those unfamiliar) and the coveted 'DM' logo stitched in, the Mercedes trench effortlessly blends whimsy with sustainability - two things the British brand is especially passionate about.
When it comes to styling the trench, consider the occasion. For formal events, pair the ecru side with lacy white boho blouses (the kind Sienna Miller would approve of), wide-leg black trousers and kitten heels. For weekend errand runs where a quirkier edge is called for - or if gingham happens to be your current go-to - flip to the red criss-cross side, which looks effortlessly cool styled with straight-leg jeans, a simple white tee and retro trainers. It's a no muss, no fuss option, no matter which outfit formula you choose. Shop it before it sells out.
Image credit: @sarahcatherine.hook and @libbymayy
Emma Richardson is a fashion commerce writer for Grazia. She was previously a fashion and beauty commerce writer for Heat and Closer , and has contributed digital content for a variety of lifestyle brands. Emma finds much of her inspiration in celebrity style, with Sienna Miller often being a major influence, and loves a pair of ballet pumps and a trusted trench coat.
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