Snapchat Saturn deal announced: Snap looking to increase appeal to Gen Z
Snap Inc. has acquired Saturn, a social calendar app designed for high school and college students.
While financial terms of the deal were not disclosed, Snap said the majority of Saturn's team — nearly 30 employees — will join Snap as part of the acquisition.
The deal, first announced by Engadget, will see Saturn continue to operate as a standalone app, with Snap indicating plans to integrate the startup's calendaring expertise into Snapchat in 'innovative ways.'
Founded in 2018, Saturn offers a scheduling platform that allows students to manage their school timetables and see what their friends are doing in real time.
Unlike traditional calendar tools, Saturn blends social interaction with practical planning — letting users share schedules for classes, sports, meetings, and rehearsals to better coordinate daily life.
Snapchat $SNAP has agreed to acquire Saturn, "a calendar app used at thousands of high schools" - Engadget pic.twitter.com/F1DFcc6Qgi — Evan (@StockMKTNewz) June 20, 2025
Snap said Saturn is already used in a large number of US high schools, with support for 80% of them.
The acquisition, Snap added, is part of a broader effort to turn digital connections into real-world interaction — a focus that has become increasingly central to Snapchat's strategy.
The deal marks Snap's latest move to strengthen its ecosystem with tools tailored to Gen Z.
It follows other recent investments in augmented reality, messaging, and app integrations that aim to keep Snapchat relevant in a competitive social media landscape.
Saturn previously raised $44 million in a 2021 funding round led by General Catalyst, Insight Partners, and Coatue, with high-profile backers including Bezos Expeditions, Salesforce CEO Marc Benioff, Uber CEO Dara Khosrowshahi, and actors Ashton Kutcher and Guy Oseary.
Snap has not yet provided a timeline for how or when Saturn's features will begin appearing in Snapchat.
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Snapchat Saturn deal announced: Snap looking to increase appeal to Gen Z
Snap Inc. has acquired Saturn, a social calendar app designed for high school and college students. While financial terms of the deal were not disclosed, Snap said the majority of Saturn's team — nearly 30 employees — will join Snap as part of the acquisition. The deal, first announced by Engadget, will see Saturn continue to operate as a standalone app, with Snap indicating plans to integrate the startup's calendaring expertise into Snapchat in 'innovative ways.' Founded in 2018, Saturn offers a scheduling platform that allows students to manage their school timetables and see what their friends are doing in real time. Unlike traditional calendar tools, Saturn blends social interaction with practical planning — letting users share schedules for classes, sports, meetings, and rehearsals to better coordinate daily life. Snapchat $SNAP has agreed to acquire Saturn, "a calendar app used at thousands of high schools" - Engadget — Evan (@StockMKTNewz) June 20, 2025 Snap said Saturn is already used in a large number of US high schools, with support for 80% of them. The acquisition, Snap added, is part of a broader effort to turn digital connections into real-world interaction — a focus that has become increasingly central to Snapchat's strategy. The deal marks Snap's latest move to strengthen its ecosystem with tools tailored to Gen Z. It follows other recent investments in augmented reality, messaging, and app integrations that aim to keep Snapchat relevant in a competitive social media landscape. Saturn previously raised $44 million in a 2021 funding round led by General Catalyst, Insight Partners, and Coatue, with high-profile backers including Bezos Expeditions, Salesforce CEO Marc Benioff, Uber CEO Dara Khosrowshahi, and actors Ashton Kutcher and Guy Oseary. Snap has not yet provided a timeline for how or when Saturn's features will begin appearing in Snapchat.
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