Ford Slashes 2025 Bronco Raptor Base Price By More Than $10,000

The Ford Bronco Raptor just got $10,040 less expensive in the middle of the 2025 model year, with the price of the hardcore off-road SUV coming down to a starting MSRP of $79,995.
This price reduction, initially reported by Ford Authority, arrives as a mid-model year shift. The 2025 Raptor initially went on sale for $90,035, but as of this story's publication, the configurator now lists it with the new $79,995 starting point. Adding the destination charge of $1995 (up $100 since the beginning of the 2025 model year) brings you to an out-the-door price of $81,990. Don't get too hype about the big decrease, however, as it's just the latest adjustment in what has been a pricing merry-go-round for the Bronco Raptor ever since it launched.
The starting price for the Raptor at launch was a mere $68,500, but multiple price increases soon after brought prices into the mid-$80,000 range. The 2024 and beginning of 2025 model years saw the highest starting price yet, cresting $90,000 even before options. Today, though, the price for a Bronco Raptor is as cheap as it's been since 2023.
It's common to see prices for a vehicle increase over time, but the massive shifts of the Bronco Raptor are anything but the norm. (Road & Track queried Ford to get a handle on why the price suddenly decreased mid-model year by such a large amount, but had not heard back as of this story's original publication time; we'll update this story if we hear back)
Ford already had an advantage over the Jeep Wrangler 392 on price, but now the gap between the two is $20,000. Yes, Jeep's V8-powered Wrangler starts at $99,995 these days. That said, tacking on a few high-dollar options to the 2025 Raptor will get you within shouting distance of the pricey Wrangler, so mind your spec if you want to make the most of these new savings.
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