Grey's Anatomy star Katherine Heigl launches health campaign down under
A new health campaign encouraging mums to talk unashamedly about their bladder leaks has been launched in Australia by Grey's Anatomy star Katherine Heigl.
In the campaign, Heigl plays a mum who consoles a friend during a catch-up when she accidentally urinates.
The woman's son describes the mum's behaviour as "embarrassing".
"You're going to deny your mother a moment of mirth because she got the giggle dribble?" Heigl challenges the son in the advertisement.
"After kids, your pelvic floor can weaken, and then perimenopause reduces oestrogen."
READ MORE: Stalking 'critical point of intervention' to break cycle of coercive control
Heigl told her social media followers she participated in the campaign for Poise after learning two-thirds of Australian women over 25 experience bladder leaks, a figure that is higher than in the US.
The actress said she had first-hand experience of the issue after welcoming her son Joshua in 2017.
"I was just like, 'Oh excuse me, I'm going to need to go change my underwear, '" she said.
"I kind of just laughed through it versus feeling shame. But then you start going through perimenopause and it's just all falling apart. So you just have to embrace it."
She described it as a "natural progression of female existence" and did not believe that anyone should have to feel any kind of shame or embarrassment.
Heigl portrayed Dr Izzie Stevens on the hit TV series Grey's Anatomy between 2005 and 2010, as well as starred in a string of romantic comedies in the 2000s including Knocked Up and 27 Dresses.
READ MORE: 'She gave me a kiss and a cuddle': Dad's plight to support injured daughter
A new health campaign encouraging mums to talk unashamedly about their bladder leaks has been launched in Australia by Grey's Anatomy star Katherine Heigl.
In the campaign, Heigl plays a mum who consoles a friend during a catch-up when she accidentally urinates.
The woman's son describes the mum's behaviour as "embarrassing".
"You're going to deny your mother a moment of mirth because she got the giggle dribble?" Heigl challenges the son in the advertisement.
"After kids, your pelvic floor can weaken, and then perimenopause reduces oestrogen."
READ MORE: Stalking 'critical point of intervention' to break cycle of coercive control
Heigl told her social media followers she participated in the campaign for Poise after learning two-thirds of Australian women over 25 experience bladder leaks, a figure that is higher than in the US.
The actress said she had first-hand experience of the issue after welcoming her son Joshua in 2017.
"I was just like, 'Oh excuse me, I'm going to need to go change my underwear, '" she said.
"I kind of just laughed through it versus feeling shame. But then you start going through perimenopause and it's just all falling apart. So you just have to embrace it."
She described it as a "natural progression of female existence" and did not believe that anyone should have to feel any kind of shame or embarrassment.
Heigl portrayed Dr Izzie Stevens on the hit TV series Grey's Anatomy between 2005 and 2010, as well as starred in a string of romantic comedies in the 2000s including Knocked Up and 27 Dresses.
READ MORE: 'She gave me a kiss and a cuddle': Dad's plight to support injured daughter
A new health campaign encouraging mums to talk unashamedly about their bladder leaks has been launched in Australia by Grey's Anatomy star Katherine Heigl.
In the campaign, Heigl plays a mum who consoles a friend during a catch-up when she accidentally urinates.
The woman's son describes the mum's behaviour as "embarrassing".
"You're going to deny your mother a moment of mirth because she got the giggle dribble?" Heigl challenges the son in the advertisement.
"After kids, your pelvic floor can weaken, and then perimenopause reduces oestrogen."
READ MORE: Stalking 'critical point of intervention' to break cycle of coercive control
Heigl told her social media followers she participated in the campaign for Poise after learning two-thirds of Australian women over 25 experience bladder leaks, a figure that is higher than in the US.
The actress said she had first-hand experience of the issue after welcoming her son Joshua in 2017.
"I was just like, 'Oh excuse me, I'm going to need to go change my underwear, '" she said.
"I kind of just laughed through it versus feeling shame. But then you start going through perimenopause and it's just all falling apart. So you just have to embrace it."
She described it as a "natural progression of female existence" and did not believe that anyone should have to feel any kind of shame or embarrassment.
Heigl portrayed Dr Izzie Stevens on the hit TV series Grey's Anatomy between 2005 and 2010, as well as starred in a string of romantic comedies in the 2000s including Knocked Up and 27 Dresses.
READ MORE: 'She gave me a kiss and a cuddle': Dad's plight to support injured daughter
A new health campaign encouraging mums to talk unashamedly about their bladder leaks has been launched in Australia by Grey's Anatomy star Katherine Heigl.
In the campaign, Heigl plays a mum who consoles a friend during a catch-up when she accidentally urinates.
The woman's son describes the mum's behaviour as "embarrassing".
"You're going to deny your mother a moment of mirth because she got the giggle dribble?" Heigl challenges the son in the advertisement.
"After kids, your pelvic floor can weaken, and then perimenopause reduces oestrogen."
READ MORE: Stalking 'critical point of intervention' to break cycle of coercive control
Heigl told her social media followers she participated in the campaign for Poise after learning two-thirds of Australian women over 25 experience bladder leaks, a figure that is higher than in the US.
The actress said she had first-hand experience of the issue after welcoming her son Joshua in 2017.
"I was just like, 'Oh excuse me, I'm going to need to go change my underwear, '" she said.
"I kind of just laughed through it versus feeling shame. But then you start going through perimenopause and it's just all falling apart. So you just have to embrace it."
She described it as a "natural progression of female existence" and did not believe that anyone should have to feel any kind of shame or embarrassment.
Heigl portrayed Dr Izzie Stevens on the hit TV series Grey's Anatomy between 2005 and 2010, as well as starred in a string of romantic comedies in the 2000s including Knocked Up and 27 Dresses.
READ MORE: 'She gave me a kiss and a cuddle': Dad's plight to support injured daughter
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