Amazon's Twitch CEO says he avoids word "gamer"
Twitch CEO Dan Clancy said he refers to the livestreaming platform's creators as "people who game," rather than "gamers."
Why it matters: Twitch has been growing in categories beyond esports and video games including live vlogging, news and lifestyle content.
What they're saying: "They also put on makeup. They also eat food. They also like to listen to music ... So, I use the term people who game, because I think that term gamer gives you the wrong image of who these people are," Clancy said at an Axios event in Cannes on Tuesday.
Zoom out: While Twitch is often described as a livestreaming platform for gamers, Clancy said the company's core offering is "about connection with other people and community."
Clancy said other platforms misuse the word community and apply it to asynchronous commenting on videos, while also trying to increase the amount over overall video consumed; "One thing that I often say is: today, social media actually is anti social."
Twitch, he argued, does a better job by encouraging viewers to stay longer and participate, which builds a stronger connection.
"When you think about the communities you belong to, whether it's a church, whether it's a running club, whether it's a friend group, whatever, it's actually all about shared experiences, and it's all about synchronous interaction, where you're experiencing at the same time," Clancy said.
The big picture: Amazon-owned Twitch can broaden its appeal to brands and advertisers by highlighting its engaged audience.
"One thing that many people don't realize is two thirds of our revenue comes directly from our viewers supporting the creators that they love," Clancy said.
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