Super Bowl Bolsters Streaming to 43.5% Share of TV Viewing in February
Super Bowl Sunday was the second most-watched day of TV in the history of Nielsen's monthly Gauge reports, exceeding 110 billion viewing minutes, Neilsen revealed Tuesday.
That milestone is thanks in large part to the 127.7 million viewers who watched the big game via Fox, and the simulcast on free ad-supported platform Tubi that accounted for a third of streaming usage.
Viewers that watched Tubi during the Super Bowl were 38% more likely to be in the 18 to 34 age range than the total game average and also skewed slightly female. Tubi's February usage was up 17% over January to finish with 2% of total TV watch-time, its largest share since July 2024.
Overall, TV viewing on Feb. 9 trailed the all time leader, Super Bowl Sunday 2024, by just 500 million minutes.
Despite Tubi's gains, YouTube still reigned supreme with the largest share of TV viewing for the month at 11.6%, a 2.5% increase versus the previous month. Nearly 27% of time spent streaming in February was dedicated to watching YouTube.
Following behind was Netflix at 8.2%, Disney+, Hulu and ESPN+ at 4.8% on an aggregated basis, Prime Video at 3.5% and the Roku Channel at 2.1%. Trailing behind Tubi was Peacock with a share of 1.5%, Paramount+ with 1.3%, Max with 1.2% and Pluto TV with 1%.
Overall, the streaming category added 0.9 share points month-over-month for a total share of 43.5%, its largest to date. By comparison, broadcast (21.2%) and cable (23.2%) combined to account for 44.4% of TV in February.
Netflix had the top streaming program for the month with 'The Night Agent' capturing 6 billion viewing minutes, followed by 'Bluey' on Disney+ with 4.2 billion minutes.
Among cable viewing, the championship game in the inaugural NHL 4 Nations face-off drew the category's largest audience for the month with 9.3 million viewers on ESPN. FOX News Channel represented the next 13 top cable telecasts, as cable news gained 8% over January to represent 27% of all cable viewing in February.
On broadcast, the Super Bowl and its pregame and postgame programs on Fox were followed by NBC's Saturday Night Live 50th anniversary special with 16.5 million viewers, and The Grammys on CBS with 16.2 million viewers. Broadcast dramas, which accounted for the largest share of broadcast viewing in February (27%), were up 15% versus last month and led by CBS' 'Tracker' (10.6 million) and 'Matlock' (9.4 million).
Despite strong showings by the Super Bowl and the other top telecasts, total broadcast viewing fell by 10% to account for 21.2% of TV and cable declined 9% and totaled 23.2% of TV. Sports events viewership fell 54% on broadcast and 42% on cable versus January.
The post Super Bowl Bolsters Streaming to 43.5% Share of TV Viewing in February appeared first on TheWrap.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
36 minutes ago
- Yahoo
Analyst Not Sold On Bills As Super Bowl Threat
Analyst Not Sold On Bills As Super Bowl Threat originally appeared on Athlon Sports. We are at the stage of the offseason where some are picking their Super Bowl favorites, and many have the Buffalo Bills as one team that could easily claim the Lombardi Trophy. Advertisement Josh Allen is the defending MVP, the offseason acquisitions on both sides of the ball, plus a weak division, Buffalo looks likely to be the AFC East bully yet again. However, the Bills making the playoffs is low-hanging fruit and is the bare minimum expected. Buffalo is a genuine Super Bowl contender. But the big question is can the Bills actually win it? For NFL analyst and former linebacker Bart Scott, the AFC is too loaded. 'First of all, they need to make sure that James Cook is happy, but so many other obstacles in his way,' Scott said on ESPN's GetUp. 'Joe Burrow can get his team to the postseason, but also Lamar Jackson, so I'm going to say no, the field is too strong, if I had to pick, I'll pick the field.' Dec 8, 2019; Orchard Park, NY, USA; Buffalo Bills quarterback Josh Allen (17) meets Baltimore Ravens quarterback Lamar Jackson (8) at mid-field after a game at New Era Field. Mandatory Credit: Mark Konezny-Imagn ImagesMark Konezny-Imagn Images The AFC does have more than its fair share of contenders. Advertisement The Kansas City Chiefs, Cincinnati Bengals, and Baltimore Ravens are the top three, and then we have the Denver Broncos and Los Angeles Chargers as improvers. There are quite a few teams the Bills are facing, but if we're being honest, only one team really stands out, and it's Kansas City. Buffalo, when the playoffs roll around, just can't beat Patrick Mahomes, and in its last four postseason games, it is 0-4. That needs to change, but also the Ravens and Bengals loom large, so there won't be any shortage of tough challengers the Bills will need to overcome if they are to claim their first-ever Super Bowl in 2025. Advertisement Related: Josh Allen Defends Second-Year Bills' Receiver: 'Very Smooth' Related: Bills Given Top Billing in Analyst's Bold Predictions This story was originally reported by Athlon Sports on Jun 22, 2025, where it first appeared.
Yahoo
an hour ago
- Yahoo
The Chiefs Have Cut 2 Players From Their Roster
The Chiefs Have Cut 2 Players From Their Roster originally appeared on The Spun. The Kansas City Chiefs have cut two players from their roster this weekend. Kansas City is hoping to rebound from a tough Super Bowl 59 loss in 2025. The Chiefs fell to the Eagles, 40-22, in Super Bowl 59. Kansas City was looking to become the first team in modern NFL history to three-peat, but Jalen Hurts and Saquon Barkley had other plans. Advertisement The Chiefs are primed for another run in 2025-26, though. However, the Chiefs have made some changes to their roster, heading into the summer. Andy Reid's team cut two players from the roster on Friday evening. NEW ORLEANS, LA - FEBRUARY 09: Head Coach Andy Reid of the Kansas City Chiefs watches from the sidelines during Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles on Sunday, February 9, 2025 at the Caesars Superdome in New Orleans, LA. (Photo by Bob Kupbens/Icon Sportswire via Getty Images)The Chiefs have released two players from their roster heading into the 2025 season. Kansas City officially cut tight end Kevin Foelsch and offensive guard Tremayne Anchrum Jr. on Friday, according to the NFL's transactions report. The Chiefs made these moves after signing players at similar positions. Kansas City had signed tight end Geor'Quarius Spivey and offensive lineman Joey Lombard, earlier in the offseason. The moves have since become official. Advertisement Kansas City is adding some tight end depth, as Travis Kelce enters what could be his final season. "I think the biggest thing is that I f------ love playing the game of football," Kelce said of his decision to return in 2025. "I love playing. I still feel like I can play it at a high level and possibly at a higher level than I did last year. I don't think it was my best outing. I think I let my guys down in a lot more moments than I helped them, especially if you look at my track record and how I've been in years past. I want to give it a good run. I got a bad taste in my mouth in how I ended last year and how well I was playing and how accountable I was to the people around me. "I love so many people in Kansas City, both in that facility, in the community, and it's home for me now. I don't want to leave that life yet. I put in a lot of hard work and I put in a lot of focus into being the best that I can for K.C. Last year it didn't end well for us. I just feel like there's a responsibility in me to play out the contract that I initially signed, to give Kansas City and the Chiefs organization everything that I've got, and that's what I'm going to do, man." The Chiefs will open the 2025 regular season on Sept. 5 against the Chargers. The Chiefs Have Cut 2 Players From Their Roster first appeared on The Spun on Jun 22, 2025 This story was originally reported by The Spun on Jun 22, 2025, where it first appeared.
Yahoo
2 hours ago
- Yahoo
Travis and Jason Kelce Earn Major Congratulations For All-Time Announcement
Travis and Jason Kelce Earn Major Congratulations For All-Time Announcement originally appeared on Athlon Sports. Kansas City Chiefs tight end Travis Kelce is going to be a first-ballot Hall of Famer. ... but he won't be a first-Kelce in Canton. Advertisement Kelce's older brother Jason retired a year ago at age 36 after 13 seasons with the Philadelphia Eagles and has moved into a high-profile media role ... a spotlight that Travis, 35, knows something about as the boyfriend of pop star Taylor Swift. Someday - maybe after this season - Travis will retire. For now? "It really wasn't that hard of a decision for me," he said of continuing chasing a Chiefs championship in 2025. "I still felt like I had that fire in my chest to be able to keep coming in and building and be better and chase another Super Bowl." But whenever he's done? There is a five-year wait from retirement to Canton eligibility. Jason was a six-time First-Team All-Pro; he's a sure bet to get in ... and then Travis will follow him. Advertisement More evidence of their greatness? ESPN has assembled its NFL's All Quarter Century Team. ... and while it is quite subjective (it's essentially the work of two Bristol staffers) ... it's still powerful stuff for the Kelce family. Why? Because both the Chiefs star and the Eagles legend made the 53-man roster. ... earning them congratulations all around. On Travis, ESPN's Seth Walder wrote, "Kelce is simply the best pure receiving tight end in this quarter century.'' And on Jason: "Kelce's six first-team All-Pro selections are by far the most of any center -- no other player has had more than two since 2000. Kelce helped lead the Eagles to two Super Bowl appearances and revolutionized third- and fourth-and-1s leaguewide with his critical role in the (still permitted!) tush push play." Advertisement All true. All part of history. All heading to Canton. Related: Travis Kelce Reveals Taylor Swift Secret To Weight Loss Success at Minicamp Related: Eagles Trio Snubbed From All-Quarter Century Team This story was originally reported by Athlon Sports on Jun 21, 2025, where it first appeared.
