Market research
Latest Use this framework to mitigate the risks. Save Share From the July–August 2025 Issue
Here's how marketers should prepare for the inevitable. Save Share From the July–August 2025 Issue
Color symbolism guides are a helpful starting point, but there are many factors that go into how your logo is perceived.
How to sell your product when generative AI becomes the consumer.
Six strategies for getting people to love—and buy from—your AI chatbot.
A successful go-to-market strategy requires good communication from the C-suite.
How user-centric product design can enable both. Save Share From the May–June 2025 Issue
In a world full of distractions, your best strategy may be to embrace them. Save Share April 21, 2025
An analysis of over 110,000 online reviews shows that persuasiveness depends on how frequently the item in question is likely to be purchased. Save Share February 18, 2025
Frequent reviewers have more stringent standards, which can lower scores for high-quality products. Here's how to fix that. Save Share January 09, 2025
A survey of 937 organizations found that many remain stuck in a counterproductive approach to making deals. Save Share December 18, 2024
The future belongs to the products that adapt to new contexts and create sustainable value over time. Save Share December 18, 2024
A study of 275,000 customers found that the option to pay in installments increased revenue — but was used most by financially constrained shoppers. Save Share November 26, 2024
The five dimensions to consider—and how AI can help Save Share From the November–December 2024 Issue
Consumers change and grow. Your offerings should, too. Save Share From the November–December 2024 Issue
Retailers can use discounting to generate sales without damaging a brand's reputation. Save Share September 25, 2024
A team of academics studied what happened when Yelp and Wayfair labeled products made by Black- and Latinx-owned businesses. Save Share August 13, 2024
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Washington Post
35 minutes ago
- Washington Post
Billions of login credentials have been leaked online, Cybernews researchers say
NEW YORK — Researchers at cybersecurity outlet Cybernews say that billions of login credentials have been leaked and compiled into datasets online, giving criminals 'unprecedented access' to accounts consumers use each day. According to a report published this week, Cybernews researchers have recently discovered 30 exposed datasets that each contain a vast amount of login information — amounting to a total of 16 billion compromised credentials. That includes user passwords for a range of popular platforms including Google, Facebook and Apple.
Bloomberg
37 minutes ago
- Bloomberg
Bezel Disrupting the Luxury Re-Sale Watch Market
Since being founded in 2022, Bezel has become a heavy hitter in the luxury watch re-sale market. Quaid Walker, Bezel's Co-Founder & CEO, joined Bloomberg Open Interest on Friday with Matt Miller and Katie Greifeld. (Source: Bloomberg)
Forbes
42 minutes ago
- Forbes
These 5 Below Book Value REITs Are Paying Dividends
Below book value REITs getty These five real estate investment trusts trade below their book value and they all pay dividends. They represent the diversity found among REITs: one has a multifamily-oriented approach. One favors mortgage assets. Another is involved in real estate projects for the regulated cannabis industry. The market caps vary widely as well. The smallest has market capitalization of just over $128 million. The largest has a market cap of $5.94 billion. Several of these names are components of the Russell 2000 small caps exchange traded fund. All are New York Stock Exchange listed Angel Oak Mortgage REIT. Angel Oak Mortgage weekly price chart, 6 20 25. This real estate investment trust is involved mortgage-related assets including non-conventional loans (known as non-QM). Angel Oak has a market cap of $213.39 million. It's a holding of the Russell 2000 small caps ETF. The REIT trades at 85% of its book value and pays a 14.10% dividend. The current price of $9.09 is below a down-trending 50-day moving average and below the mid-2024 peak of just above $11.50. Apple Hospitality REIT. Apple Hospitality REIT weekly price chart, 6 20 25. Apple Hospitality is a hotel and motel REIT with a market cap of $2.76 billion. It's a Russell 2000 small caps ETF holding. Now trading at a 14% discount to book, Apple pays a dividend of 8.42%. The price-earnings ratio is 14.64. The debt-to-equity ratio is .51. The weekly chart shows that the price in April 2025 took out the previous low from September 2022. It's bounced since then but the 50-week moving average just crossed below the 200-week moving average, a sign of the recent underlying weakness. Innovative Industrial Properties. Innovative Industrial Properties weekly price chart, 6 20 25. This REIT invests in the real estate properties of the state-licensed cannabis industry. The market cap is $1.61 billion. Innovative Industrial is a holding of the Russell 2000 small caps ETF. It's available for purchase at 86% of its book value. The company offers investors a 12.24% dividend. The price currently trades below both the 50-week and the 200-week moving averages. In April 2025, it dropped below the April 2023 low, a previous support level. Lument Finance Trust. Lument Finance Trust weekly price chart, 6 20 25. This one is a mortgage REIT with a market cap of just $130.55 million. It trades at a 25% discount to its book value. The dividend is 12.83%. The price-earnings ratio is 12.53 and the debt-to-equity ratio is 3.53. Lument Finance is lightly traded with an average daily volume of just 121,000 shares. The price is in an uptrend on the weekly chart above. Note that it trades above the 50-week and the 200-week moving averages. Rithm Capital. Rithm Capital weekly price chart, 6 20 25. Rithm Capital is another of the mortgage REITs. The market cap is $5.95 billion. It trades at a 9% discount to book value with a price-earnings ratio of 9.37. The debt-to-equity ratio is 4.34. Rithm offers a 8.91% dividend. Piper Sandler in April upgraded their opinion of the REIT from 'neutral' to 'overweight.' On the weekly chart above, you can see how the price is in an uptrend, now trading above the 50-week and the 200-week moving averages. Stats courtesy of Charts courtesy of No artificial intelligence was used in the writing of this post. More analysis and commentary at
