Virtual K-pop group PLAVE's agency to pursue legal action against defamation and stalking
PLAVE, a K-pop boy band made up of digital avatars produced with Unreal Engine, has made a name for itself as a notable virtual group in the music industry. PLAVE's cutting-edge visuals and rising fans continue to push the boundaries of what a K-pop group can be.
Their agency, VLAST, recently published a clear statement on social media, stating plans to take aggressive legal action in response to continuous nasty behavior directed at the organization. This includes defamation, the unlawful sharing of personal information, and stalking. The agency reassured supporters that it is taking the appropriate precautions to protect the group and its members.
PLAVEJP 1ST SINGLE「かくれんぼ」Concept Photo A - PLAVEDigital Release 2025.06.16Album Release 2025.07.09#PLAVE #プレイブ#PLAVE_JP_1ST_SINGLE#PLAVE_Kakurenbo pic.twitter.com/hsXPZH1gM8
Statement from VLAST
The agency shared the notice on X (formerly known as Twitter), and the message below is translated from Korean to English.
"On May 15, VLAST released the following statement: VLAST is continuously monitoring and taking firm legal measures against malicious acts targeting PLAVE members, including defamatory and insulting comments, the unauthorized disclosure of personal information, and stalking behaviors (or 'sasaeng behaviors') that threaten the artists' privacy and safety.
PLAVE(플레이브) 보호를 위한 법적 조치 안내🔗 https://t.co/X9O19y5dqV pic.twitter.com/eNIvUSRPoR
"Regarding previous legal actions, we have received court rulings acknowledging civil liability for damages following the conclusion of criminal proceedings. We intend to follow through thoroughly with the enforcement process. In addition, in March 2025, we filed legal complaints against individuals who disclosed personal details and posted malicious content about PLAVE members. Several suspects have been identified, and investigations are currently underway nationwide. For these cases as well, we will uphold a zero-tolerance policy and pursue both criminal penalties and civil damage claims to the fullest extent.
"Moreover, we have recently confirmed ongoing stalking behavior by certain individuals who have attempted to follow or approach PLAVE members. Such actions pose a serious threat to the physical and mental safety of the artists and are clearly criminal acts that cannot be justified under any circumstances. In response, we have secured evidence, including CCTV footage and car dashcam recordings, and are prepared to file criminal charges under the Stalking Punishment Act. For repeat offenders, we will seek the maximum punishment allowed by law, including potential imprisonment.
PLAVEJP 1ST SINGLE「かくれんぼ」Mood Teaser A Digital Release 2025.06.16Album Release 2025.07.09#PLAVE #プレイブ#PLAVE_JP_1ST_SINGLE#PLAVE_Kakurenbo pic.twitter.com/I1VQsvoJ8q
"Sharing members' travel routes or private information, approaching their accommodations or vehicles, and taking unauthorized photos in private settings are all clear violations of their privacy and can never be condoned. We ask all fans to help foster a respectful and healthy fan culture.
"We sincerely thank you for your continued support and valuable reports. The company will remain fully committed to protecting the rights and interests of our artists and promoting a sound fan environment. Thank you".
About PLAVE
The virtual K-pop boy band consisting of Yejun, Noah, Eunho, Bamby, and Hamin, has quickly risen to prominence since their debut in 2023. The group has made TV appearances, performed at concerts, and earned a spot on the Billboard Global 200 chart.
Their latest release, Caligo Pt.1, became a major success in South Korea, selling over one million copies in its first week and breaking streaming records.
PLAVE3rd Mini Album'Caligo Pt.1''Dash' M/V🔗 https://t.co/cJG6qVbs6W2025.02.03 MON 6PM (KST)#PLAVE #플레이브#Dash_PLAVE #Dash_Caligo_Pt1#PLAVE_3rd_Mini_Album#Caligo_Pt1 pic.twitter.com/xU1m3OcvMA
What sets PLAVE apart from most virtual groups is the use of real-time human control behind their avatars. Through motion-capture and advanced technology, performers bring the group's singing and movements to life on stage and screen.
Despite this human element, their agency VLAST keeps the identities of the individuals behind the avatars strictly confidential.
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