DTLR CEO Todd Kirssin on Continued Retail Expansion and Why DEI Is ‘Organic' at the Retailer
The year is still young, but it has already featured moments to remember for DTLR.
The lifestyle retailer, which was acquired by JD Sports in February 2021, opened its 250th store this past February, a 6,000-square-foot location at Reisterstown Road Plaza in Baltimore. The location is fitting, as DTLR was founded in the Maryland city in 1982.
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It was designed under its new NextGen concept, introduced in late 2023, which includes modern enhancements to offer consumers an elevated experience such as digital tickers, neon signage and highlighted areas in the footwear wall.
The milestone moment, however, occurred during challenging time for retail. Aside from the economic instability that all businesses are facing, the current presidential administration has targeted diversity, equity and inclusion (DEI) efforts that has resulted in program rollbacks and more. DTLR has long been an advocate for, and worked with, historically Black colleges and universities (HBCUs).
Here, chief executive officer Todd Kirssin — a 25-plus year company veteran who was elevated to the role in September 2023 — shares brick-and-mortar growth goals with FN and organically supporting diversity both internally and with its consumers.
DTLR opened its 250th store mid-February. What does this say about the company's health?
'We're in expansion mode, approximately low double-digit store growth for the year. The 250th store was in Baltimore where DTLR was started — and ironically also where I started in the business — and was a super special moment for us. It was nostalgic and it pays homage to our roots in Baltimore and our success in the DMV, our hometown, our home area. The reason we're very successful as a retailer is because the consumer here is so fast and we have to always keep up with their needs, their wants and their desires: fast-fashion, latest and greatest. That's helps us stay so entrenched in the other markets we serve as well.'
Could you offer more details into brick-and-mortar expansion plans? Is there an ideal store count increase for 2025? Are there regions that you are under-penetrated in?
'The plan is to open up approximately 20 stores this year. We're looking to backfill a lot of our existing cities and states. We're opening up some more stores in Georgia, Maryland, northern Florida, Ohio, and Philadelphia.'
What makes your home DMV region so special?
'It's our consumer. We're blessed to have this consumer with an insatiable appetite for looking good, looking for the next thing to make them stand out and their expression through their footwear and apparel and accessories, from head-to-toe. That challenges our merchant team to constantly try to fill those desires.'
What is today's DTLR consumer shopping for?
'Sneakers. I always say it's the obtainable Mercedes in a way. You could buy a pair of sneakers for $100 to $200 and it makes our customers feel really good, they feel special when they're putting that shoe on. It makes them stand out. They're looking for color, they're looking for comfort now more than ever. Differentiation, something special. Standout materials like metallics or bright neon colors. And then it radiates from the foot up.'
It appears as if DTLR's relationship with New Balance has always been strong, given all the collaborations and retailer exclusives you've sold. How has your relationship with New Balance, which is red-hot at the moment, been invaluable?
'Our relationship is very time tested, going back in our 45-year history. We've always had relationships with New Balance, it was always a great brand going back to [the early popularity of] 996s and 1300s in Baltimore and Washington [D.C.], so we were always playing with the brand and footwear and a little bit of apparel here and there. They've gotten this huge run up the last three years, a lot of retailers were like running and chasing them, but you have DTLR that's always been there, that's always worked with them, in the good times and the not as hot times with the brand. Those relationships run deep and they're true, all the way from senior leadership a New Balance to our reps and customer service.'
What other footwear brands are your consumers looking for?
'We always have heritage brands, authentic brands like the Timberlands of the world, Nike and Jordan and Adidas. And Ugg would be one of them. We've been an Ugg retailer for over 25 years, we're one of the first that adopted Ugg. We started with two stores and now we're growing that business, it's a huge mainstay for us, not only fall and holiday, but also spring and summer. And then you have Saucony, a heritage brand. We're always looking for the ones that bubble up and make some noise and try to be the first ones on those brands, like a Saucony or an Asics, that is delivering color, something special that has heritage and has authenticity.'
DEI efforts in this country are changing dramatically after being a target of the current presidential administration, but DTLR has long been an advocate for diversity and has worked directly with HBCUs. How are today's DEI conversations impacting DTLR?
'We're a very diverse company in our senior leadership team all the way down. It's something we're very proud of. We want to make sure that we're very inclusive as a senior team to make sure everybody's heard and to understand the lens of our consumer. We give back and do community outreach through HBCUs, CIAA [Central Intercollegiate Athletic Association], and the events that we do are always through that lens of our consumer. And especially with HBCUs, when we try to hire we recruit from the campuses. We talk through our actions. We do this organically through our actions and our leadership. We don't do things just to do them and say that we're a diverse company. We just walk the walk.'
Looking ahead, what will the story of DTLR be by year's end?
'I took the helm approximately a year ago, and under our new leadership team, we've done a lot of great foundational work with our new store concept. That is one of our biggest wins, our NextGen store concept, which has been super successful. It's giving us better engagement with our consumer, more capacity and density in store, better brand call outs, better gender call outs, more opportunity to cross merchandise. That's been a huge success for our visual merchandising team and for our buying team. And then we're focused on marketing and community outreach and engaging with our consumer to be as relevant as we can and stay relevant, stay top of mind. We're building that out with our social media, along with all the other things that we do to continue to speak to the consumer, to highlight products, special makeups that differentiate DTLR from our competition in this space.'
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27 Torrid Items To Reinvent Your Style This Summer
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A Look At The Intrinsic Value Of Kim Heng Limited (Catalist:5G2)
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We use what is known as a 2-stage model, which simply means we have two different periods of growth rates for the company's cash flows. Generally the first stage is higher growth, and the second stage is a lower growth phase. In the first stage we need to estimate the cash flows to the business over the next ten years. Seeing as no analyst estimates of free cash flow are available to us, we have extrapolate the previous free cash flow (FCF) from the company's last reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years. A DCF is all about the idea that a dollar in the future is less valuable than a dollar today, and so the sum of these future cash flows is then discounted to today's value: 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 Levered FCF (SGD, Millions) S$6.33m S$5.88m S$5.63m S$5.50m S$5.46m S$5.46m S$5.50m S$5.57m S$5.66m S$5.76m Growth Rate Estimate Source Est @ -11.11% Est @ -7.07% Est @ -4.24% Est @ -2.26% Est @ -0.87% Est @ 0.10% Est @ 0.78% Est @ 1.25% Est @ 1.58% Est @ 1.82% Present Value (SGD, Millions) Discounted @ 8.8% S$5.8 S$5.0 S$4.4 S$3.9 S$3.6 S$3.3 S$3.0 S$2.8 S$2.6 S$2.5 ("Est" = FCF growth rate estimated by Simply Wall St)Present Value of 10-year Cash Flow (PVCF) = S$37m After calculating the present value of future cash flows in the initial 10-year period, we need to calculate the Terminal Value, which accounts for all future cash flows beyond the first stage. For a number of reasons a very conservative growth rate is used that cannot exceed that of a country's GDP growth. In this case we have used the 5-year average of the 10-year government bond yield (2.4%) to estimate future growth. In the same way as with the 10-year 'growth' period, we discount future cash flows to today's value, using a cost of equity of 8.8%. Terminal Value (TV)= FCF2034 × (1 + g) ÷ (r – g) = S$5.8m× (1 + 2.4%) ÷ (8.8%– 2.4%) = S$91m Present Value of Terminal Value (PVTV)= TV / (1 + r)10= S$91m÷ ( 1 + 8.8%)10= S$39m The total value, or equity value, is then the sum of the present value of the future cash flows, which in this case is S$76m. In the final step we divide the equity value by the number of shares outstanding. Relative to the current share price of S$0.09, the company appears about fair value at a 17% discount to where the stock price trades currently. Valuations are imprecise instruments though, rather like a telescope - move a few degrees and end up in a different galaxy. Do keep this in mind. We would point out that the most important inputs to a discounted cash flow are the discount rate and of course the actual cash flows. You don't have to agree with these inputs, I recommend redoing the calculations yourself and playing with them. The DCF also does not consider the possible cyclicality of an industry, or a company's future capital requirements, so it does not give a full picture of a company's potential performance. Given that we are looking at Kim Heng as potential shareholders, the cost of equity is used as the discount rate, rather than the cost of capital (or weighted average cost of capital, WACC) which accounts for debt. In this calculation we've used 8.8%, which is based on a levered beta of 1.498. Beta is a measure of a stock's volatility, compared to the market as a whole. We get our beta from the industry average beta of globally comparable companies, with an imposed limit between 0.8 and 2.0, which is a reasonable range for a stable business. Check out our latest analysis for Kim Heng Strength Debt is well covered by cash flow. Weakness Earnings declined over the past year. Interest payments on debt are not well covered. Opportunity Current share price is below our estimate of fair value. Lack of analyst coverage makes it difficult to determine 5G2's earnings prospects. Threat No apparent threats visible for 5G2. Although the valuation of a company is important, it ideally won't be the sole piece of analysis you scrutinize for a company. The DCF model is not a perfect stock valuation tool. Instead the best use for a DCF model is to test certain assumptions and theories to see if they would lead to the company being undervalued or overvalued. For example, changes in the company's cost of equity or the risk free rate can significantly impact the valuation. For Kim Heng, we've compiled three important aspects you should assess: Risks: Every company has them, and we've spotted 5 warning signs for Kim Heng (of which 1 can't be ignored!) you should know about. Other Solid Businesses: Low debt, high returns on equity and good past performance are fundamental to a strong business. Why not explore our interactive list of stocks with solid business fundamentals to see if there are other companies you may not have considered! Other Environmentally-Friendly Companies: Concerned about the environment and think consumers will buy eco-friendly products more and more? Browse through our interactive list of companies that are thinking about a greener future to discover some stocks you may not have thought of! PS. Simply Wall St updates its DCF calculation for every Singaporean stock every day, so if you want to find the intrinsic value of any other stock just search here. — Investing narratives with Fair Values Vita Life Sciences Set for a 12.72% Revenue Growth While Tackling Operational Challenges By Robbo – Community Contributor Fair Value Estimated: A$2.42 · 0.1% Overvalued Vossloh rides a €500 billion wave to boost growth and earnings in the next decade By Chris1 – Community Contributor Fair Value Estimated: €78.41 · 0.1% Overvalued Intuitive Surgical Will Transform Healthcare with 12% Revenue Growth By Unike – Community Contributor Fair Value Estimated: $325.55 · 0.6% Undervalued View more featured narratives — Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
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Trump's Airstrikes on Iran Leave Oil Market Poised for Surge
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From frenzied options markets, to soaring freight and diesel pricing, to a radical redrawing of crude's pivotal forward curve, all of that volatility is expected to intensify in the week ahead. 'Much depends on how Iran responds in the coming hours and days — but this could set us on a path toward $100 oil, if Iran responds as they have previously threatened to,' said Saul Kavonic, an energy analyst at MST Marquee. 'This US attack could see a conflagration of the conflict to include Iran responding by targeting regional American interests that include Gulf oil infrastructure in places such as Iraq, or harassing passage through the Strait of Hormuz.' The maritime chokepoint at the mouth of the Persian Gulf is a vital conduit for not just Iranian shipments, but also for those from Saudi Arabia, Iraq, Kuwait and other members of the Organization of the Petroleum Exporting Countries. 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'Should the US provide direct military support to Israel and play its part in removing the current regime the initial market reaction will be a price spike,' said Tamas Varga, an analyst at brokerage PVM Oil Associates Ltd, said at the end of last week. But his firm's expectation is that oil will not become part of the conflict because it's not in the interests of either side. The fate of oil matters because it drives fuel prices and inflation — something Trump said he would quell when he was campaigning for office. In times of extreme volatility, shortages of oil have even precipitated recessions. So far, there's been no meaningful curtailment through the Strait of Hormuz, through which about a fifth of the world's produced and consumed oil flows every day. Indeed, Iran even appears to be racing to lift its exports as part of its logistical response to the conflict. Avoiding a wider conflagration and preventing disruptions to supply would push oil prices lower, while also bringing down everything that spiked in tandem with them. Against that, America joining could be all-defining, calling into question security through the waterway and from the region at large. On Friday, Iran said it might consider adjustments to its enrichment program, driving down futures and reminding the world that Tehran's actions are important to petroleum markets too. Among assets roiled by the tension are options contracts, where traders paid enormous premiums to hedge against further price spikes. At times since the conflict began, they paid the most to protect against a rally since at least 2013. Record volumes of bullish call options have changed hands since the attacks started. Exiting Trades The market, though, was on edge even before Trump's announcement. Traders have been exiting futures positions at one of the fastest rates on record — an indication of both the stress that higher levels of volatility is placing on derivatives books, and the unpredictable path ahead. In total, the number of futures contracts held on the main exchanges plunged by the equivalent of 367 million barrels, or about 7%, since the close on June. 12, the eve of Israel's attack. Traders and brokers say the higher levels of volatility have made pricing deals harder over the past week. 'Traders and analysts should be viewing the current oil price gyrations in the context of speculative de-risking,' said Ryan Fitzmaurice, senior commodities strategist at Marex Group Plc. 'Going forward, market volatility and open interest will be key areas to watch.' The cost of hiring a ship to carry crude from the Middle East to China has jumped close to 90% since before Israeli attacks began. Earnings for vessels carrying fuels like gasoline and jet fuel have also leaped, as have insurance premiums. The danger to vessels in the region's waters was underscored when two oil tankers crashed into each other causing a fiery explosion — though on this occasion, the ship's owner asserted there was no link to the conflict. Still, almost 1,000 ships a day are having their GPS signals jammed, creating growing safety risks. The MICA Center, a French liaison between the military and commercial shipping, said the tanker crash was likely 'aggravated' by jamming. 'Next days will be critical in determining whether a diplomatic solution with Iran is possible and if the US might resort to military action,' it said in an update. 'Maritime trade is not being targeted. The situation might change abruptly.' The risk to flows from the region, coupled with the sharp increase in shipping costs, is bolstering demand for crudes from outside of the Persian Gulf. Pullback Risk The higher different prices race, the greater the risk of a pullback if the prospect of de-escalation takes shape. And even if tensions do remain high, there's precedent from a few years ago for a meaningful supply disruption to quickly get resolved. When an attack in 2019 on processing facilities at Abqaiq in Saudi Arabia knocked out 7% of global supply, it took just a few weeks for crude futures to trade lower than before the attacks occurred, as supplies were quickly restored and backfilled. That's one reason, coupled with a persistent threat of geopolitical risks that often don't morph into real supply curbs, why traders say prices haven't spiked more in recent days. 'This is the big one,' said John Kilduff, a partner at Again Capital, pointing to a $8-a-barrel risk premium as plausible. 'The market default on this development is higher. How high depends on Iran's response — or the realistic prospects of a meaningful response, which may not be there.' --With assistance from Stephen Stapczynski, Julia Fanzeres and Mia Gindis. (Writes through after Trump announces attack.) Luxury Counterfeiters Keep Outsmarting the Makers of $10,000 Handbags Is Mark Cuban the Loudmouth Billionaire that Democrats Need for 2028? Ken Griffin on Trump, Harvard and Why Novice Investors Won't Beat the Pros The US Has More Copper Than China But No Way to Refine All of It Can 'MAMUWT' Be to Musk What 'TACO' Is to Trump? ©2025 Bloomberg L.P. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data