Wimbledon hiking price of iconic strawberries and cream for first time in 15 YEARS
WIMBLEDON bosses have hiked the price of their famous strawberries and cream for the first time in 15 YEARS.
Since 2010, the price of the sweet treat at the All England Club had been set in stone at £2.50.
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The strawberries and cream at Wimbledon have gone up in price for the first time in 15 years
Credit: Corbis - Getty
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The sweet treat is enjoyed by fans and celebs alike, with around 140 punnets being sold each year
Credit: Getty
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They have been a staple at Wimbledon since 1877
Credit: Getty
However, after a decade and a half, the SW19 chiefs broke the trend by increasing the price ahead of this year's Wimbledon tournament.
Patrons will now have to pay £2.70 - a 20p increase.
A
Wimbledon
spokesperson said: "We have taken the decision to slightly increase the price of strawberries this year from £2.50 to £2.70.
"We feel that this modest increase still ensures that our world-famous strawberries are available at a very reasonable price."
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In the same time Wimbledon had frozen their prices, by comparison, average UK grocery costs have increased by around 40 per cent.
The historic item has been a staple at Wimbledon since its inception in 1877.
Around 140,000 punnets of them are sold each year, meaning the new price will bring in an extra £28,000 for the club.
Despite the increase, Wimbledon has reaffirmed its commitment to being accessible to all by continuing the tradition of allowing fans to bring in their own food and drink, including alcohol.
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The tournament proper is scheduled to start on June 30 this year and run through to July 13.
French Open champion
the Open
Era to win Wimbledon three times in a row.
Former Wimbledon champion resurfaces in viral ad with Rafael Nadal three years after bombshell retirement
The only others to achieve the feat are
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The 22-year-old will also be looking to eclipse two-time winner
history
.
Defending women's singles champion, Barbora Krejčíková, hadn't played for five months before April due to injury.
However, 29-year-old Czech star has returned to the
court
and appeared at Queens earlier this month, where she was eliminated in the opening round.
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