MOCI & Microsoft launch 2 AI-Powered virtual assistants to improve government service quality

The Ministry of Commerce and Industry (MOCI) announced the launch of two AI-powered virtual assistants as part of its ongoing efforts to promote digital transformation and improve the quality of government services provided to the public.
وزارة التجارة والصناعة تطلق خدمتي "المساعد الذكي" عبر منصة النافذة الواحدة، و"سيف" على الموقع الإلكتروني والتطبيق الرسمي، بالتعاون مع مايكروسوفت، لتقديم تجربة ذكية وسلسة للمستخدمين باستخدام تقنيات الذكاء الاصطناعي. #التجارة_والصناعة pic.twitter.com/vqYsn31nS8
— وزارة التجارة والصناعة (@MOCIQatar) May 22, 2025
The launch of the two services - Smart Assistant and Saif - was made during a press conference organized by the Ministry in cooperation with Microsoft.
The Smart Assistant is available through the Single Window platform, while Saif was launched as a virtual assistant on the Ministry's official website, contributing to a seamless and integrated user experience for various categories of beneficiaries.
In his speech during the conference, Director of MOCI's Single Window Department Mubarak Al Khulaifi said the Smart Assistant service aims to facilitate procedures and expedite the completion of transactions by providing immediate responses to user inquiries and guiding them through every step of their transactions through the Single Window platform, without the need for direct communication with an employee.
He noted that the service is available around the clock, enhancing the efficiency and continuity of the service.
For his part, MOCI's Director of the Information Systems Ahmed Al Kuwari said Saif represents a qualitative addition to the Ministry's digital services system and reflects its commitment to keeping pace with technological developments and user needs.
He added that the service was developed using the latest artificial intelligence technologies to provide a reliable and fast interactive experience, enabling users to access information and complete their transactions with ease.
Al Kuwari emphasized that these digital initiatives are part of the Ministry's plan to modernize the digital infrastructure and expand the scope of e-services, contributing to improving the user experience and providing an advanced model for smart government services.

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