
Flyby launches 1,000 moving digital advertising screens in Dubai
Flyby, a UAE- German AdTech company, is reshaping the Out of Home (OOH) advertising landscape by transforming conventional delivery boxes into cloud-connected advertising assets. The Smart Delivery Box integrates advanced technology into everyday delivery operations, creating a scalable and impactful medium that helps brands build credibility and make a bigger impact in high-traffic urban areas.
'We're bridging the gap between digital and outdoor advertising, providing a mobile solution that adapts to the rhythm of the city. It's a powerful addition to any marketing strategy, offering targeted campaigns with measurable impressions and real-time audience insights,' said Saher Khattab, Head of Advertising at Flyby.
With 1,000 units rolling out in Dubai this year, brands and agencies can leverage:
Targeted Messaging – Delivering location-based ads to specific neighborhoods.
Increased Reach – Capturing consumer attention through mobile, high-frequency exposure.
Measurable Impact – Providing data insights to optimize campaign performance.
In addition to driving brand exposure and engagement, Flyby's Smart Delivery Boxes meet UAE regulations and incorporate features that improve rider safety. Enhanced visibility, real-time telematics, and data monitoring help riders navigate more confidently and improve overall road safety.
'Our technology stands out because it's built for real-world impact,' said Cheyenne Kamran, CEO of Flyby. 'This isn't just about advertising — it's about creating a new standard for the last-mile delivery ecosystem. We're enabling brands to connect with audiences in a smarter, more effective way while also contributing to safer delivery operations.'
A New Opportunity for Media Agencies and Brands
This expansion introduces a new avenue for communication at eye-level, complementing existing OOH strategies with a fresh, dynamic channel. Flyby's advertising platform caters to both emerging businesses seeking credibility and large brands aiming for greater impact on Dubai's roads, offering advertisers more flexibility and deeper engagement with audiences on the move.
About Flyby
Flyby is an AdTech company combining advanced safety solutions with digital moving out-of-home (OOH) advertising. Its Smart Delivery Boxes provide a dynamic platform for brand engagement, with telematics and AI to monitor rider safety in real-time, turning every delivery bike into a smart cloud-enabled mobile digital OOH billboard.
With an R&D centre in Munich, headquarters in Dubai, and operations already established in Munich and Abu Dhabi, Flyby is committed to driving innovation, enhancing road safety, and creating impactful advertising opportunities across the region.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Zawya
2 days ago
- Zawya
Talabat partners with Flyby to introduce smart delivery boxes in Dubai
Dubai, United Arab Emirates: talabat, the leading on-demand delivery platform in the MENA region, has partnered with AdTech company Flyby, to introduce Smart Delivery Boxes across its delivery fleet in Dubai. These digitally enhanced boxes turn delivery bikes into mobile, data-driven advertising platforms, offering brands a powerful and measurable way to reach consumers across the UAE. The Smart Delivery Boxes feature digital LED screens that display geo-targeted ads, turning everyday delivery routes into mobile, real-time advertising opportunities. This innovative solution not only creates a new channel for brand storytelling, but also aligns with talabat's commitment to sustainable, tech-driven operations. Pedram Assadi, COO at talabat, said 'At talabat, we're always looking for meaningful, innovative ways to enrich our ecosystem - for riders, partners, and the communities we serve. Through our partnership with Flyby, we are creating smarter, more scalable, and truly immersive brand experiences that seamlessly blend into everyday urban life, bringing brands closer to people in ways that feel natural and impactful.' Cheyenne Kamran, CEO of Flyby, said, 'We're turning last-mile delivery assets into intelligent media that move with the city. Partnering with talabat, the region's leading on-demand delivery platform, we're unlocking a smarter, more connected form of urban engagement.' The Smart Delivery Boxes offer direct benefits to talabat's partners by making hyperlocal marketing more accessible and impactful. Mobile Digital Billboards: LED screens display ads on-the-go, transforming delivery routes into impactful media moments across Dubai. Real-Time Performance: Advertisers gain access to live dashboards with impression counts and campaign analytics. Geo-Fencing Technology: Ads can be precisely targeted to specific neighborhoods or times, ensuring relevance and reach. Sustainable Storytelling: Smart Delivery Boxes only display ads while in motion, reducing energy waste and maximizing relevance. The boxes are also cloud-connected via 4G and 5G, enabling seamless remote updates and eliminating the need for printed materials. This partnership highlights talabat as a tech-first platform, where innovation serves customers, partners, and the wider community. About talabat: talabat is the leading on-demand delivery platform in the Middle East and North Africa (MENA) region, offering customers a convenient and personalized way to order food, groceries, and other convenience products from a wide selection of restaurants and retailers. Founded in Kuwait in 2004, talabat has expanded its operations to the United Arab Emirates, Oman, Qatar, Bahrain, Jordan, Iraq, and Egypt, serving over six and a half million active customers as of December 2024. talabat is headquartered in Dubai, the United Arab Emirates and in December 2024, successfully completed its initial public offering on the Dubai Financial Market (DFM). As a subsidiary of Delivery Hero SE, talabat leverages global expertise to strengthen its market position and drive innovation in the on-demand delivery sector, focusing on expanding its product offerings and increasing market penetration across its operating regions. With a robust network of over thousands of partners and riders, talabat continues to solidify its leadership in the MENA region's on-demand delivery market, connecting customers, partners, and riders through its advanced technology platform. About Flyby: Flyby is an AdTech company transforming last-mile delivery into a dynamic advertising channel. Its Smart Delivery Boxes combine digital moving OOH advertising with real-time telematics and AI-powered rider safety monitoring. Headquartered in Dubai with an R&D centre in Munich and operations across the UAE and Germany, Flyby is driving innovation in mobility, advertising, and road safety.


Al Etihad
4 days ago
- Al Etihad
UAE deepens strategic partnership with Germany in science, research, emerging technologies
18 June 2025 15:43 ABU DHABI (WAM) A UAE delegation led by Omran Sharaf, Assistant Foreign Minister for Advanced Science and Technology, has concluded a successful visit to the Federal Republic of visit focused on strengthening bilateral relations in critical, emerging, and advanced technologies, while expanding strategic collaboration in science, innovation, and advanced mission began in Berlin with participation in GITEX Europe, followed by high-level bilateral meetings with representatives of the German held meetings in Berlin with Dr. Karsten Wildberger, Federal Minister for Digital Affairs and State Modernisation; Dr. Silke Launert, Parliamentary State Secretary to the Federal Minister of Research, Technology, and Space; and Gitta Connemann, State Secretary and Government Commissioner for SMEs at the Ministry of Economic Affairs and delegation participated in a roundtable organised by NUMOV, one of Germany's largest organisations promoting economic development between Germany and MENA the delegation visited the Merantix AI Campus, and took part in a roundtable hosted by the Ghorfa Arab-German Chamber of Commerce and Sharaf attended the TECH25 Conference in Heilbronn, where he participated in an interview by Handlesblatt and engaged with industry leaders and innovators on the future of advanced technologies. The delegation also held bilateral meetings with various government entities in visit included meetings with Danyal Bayaz, Minister of Finance, and Christoph Werner, CEO of dm-drogerie UAE delegation underscored the importance of international partnerships in fostering innovation, enhancing global technology security, and advancing collective progress in research and development. The delegation included Ahmed Alattar, UAE Ambassador to the Federal Republic of Germany; Rashid Al Teneiji, Director of Economic and Trade Affairs Department; and Nouf Al Hameli, Science and Advanced Technology Adviser, along with representatives from the Ministry of Foreign Affairs and the EDGE Group.


Dubai Eye
4 days ago
- Dubai Eye
UAE strives to deepen ties with Germany in technology, science sectors
A UAE delegation led by Omran Sharaf, Assistant Foreign Minister for Advanced Science and Technology, has concluded a "successful" visit to Germany that focused on strengthening cooperation in the technology sector, while expanding strategic collaboration in science and innovation. The mission began in Berlin with participation in GITEX Europe, followed by high-level bilateral meetings with representatives of the German government. Sharaf held meetings in Berlin with Dr. Karsten Wildberger, Federal Minister for Digital Affairs and State Modernisation; Dr. Silke Launert, Parliamentary State Secretary to the Federal Minister of Research, Technology, and Space; and Gitta Connemann, State Secretary and Government Commissioner for SMEs at the Ministry of Economic Affairs and Energy. The delegation participated in a roundtable organised by NUMOV, one of Germany's largest organisations promoting economic development between Germany and MENA countries. Furthermore, the delegation visited the Merantix AI Campus, and took part in a roundtable hosted by the Ghorfa Arab-German Chamber of Commerce and Industry. Furthermore, Sharaf attended the TECH25 Conference in Heilbronn, where he participated in an interview by Handlesblatt and engaged with industry leaders and innovators on the future of advanced technologies. The delegation also held bilateral meetings with various government entities in Stuttgart. The visit included meetings with Danyal Bayaz, Minister of Finance, and Christoph Werner, CEO of dm-drogerie mark. The UAE delegation underscored the importance of international partnerships in fostering innovation, enhancing global technology security, and advancing collective progress in research and development. The delegation included Ahmed Alattar, UAE Ambassador to the Federal Republic of Germany; Rashid Al Teneiji, Director of Economic and Trade Affairs Department; and Nouf Al Hameli, Science and Advanced Technology Adviser, along with representatives from the Ministry of Foreign Affairs and the EDGE Group.