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talabat partners with Flyby to introduce smart delivery boxes in Dubai - Middle East Business News and Information
talabat partners with Flyby to introduce smart delivery boxes in Dubai - Middle East Business News and Information

Mid East Info

timea day ago

  • Business
  • Mid East Info

talabat partners with Flyby to introduce smart delivery boxes in Dubai - Middle East Business News and Information

Dubai, UAE – 20 June 2025 – talabat, the leading on-demand delivery platform in the MENA region, has partnered with AdTech company Flyby, to introduce Smart Delivery Boxes across its delivery fleet in Dubai. These digitally enhanced boxes turn delivery bikes into mobile, data-driven advertising platforms, offering brands a powerful and measurable way to reach consumers across the UAE. The Smart Delivery Boxes feature digital LED screens that display geo-targeted ads, turning everyday delivery routes into mobile, real-time advertising opportunities. This innovative solution creates a new channel for brand storytelling aligning with talabat's commitment to sustainable, tech-driven operations. 'We're always looking for meaningful ways to enrich talabat's ecosystem — for riders, partners, and the communities we serve,' said Pedram Assadi, COO at talabat. 'Our partnership with Flyby enables scalable, hyperlocal campaigns that integrate seamlessly into everyday life, delivering brand moments where they matter most.' Cheyenne Kamran, CEO of Flyby, added: 'By turning last-mile logistics into intelligent, connected media, we're enabling delivery platforms like talabat to unlock more value from their fleet and rethink what urban engagement can look like.' The Smart Delivery Boxes offer direct benefits to talabat's partners by making hyperlocal marketing more accessible and impactful. Key Features of the boxes include: Mobile Digital Billboards : LED screens display targeted ads in high-traffic areas across Dubai. : LED screens display targeted ads in high-traffic areas across Dubai. Real-Time Performance : Advertisers gain access to live dashboards with impression counts and campaign analytics. : Advertisers gain access to live dashboards with impression counts and campaign analytics. Geo-Fencing Technology : Ads can be precisely targeted to specific neighborhoods or times, ensuring relevance and reach. : Ads can be precisely targeted to specific neighborhoods or times, ensuring relevance and reach. Sustainable Storytelling: Smart Delivery Boxes only display ads while in motion, reducing energy waste and maximizing relevance. The boxes are also cloud-connected via 4G and 5G, enabling seamless remote updates and eliminating the need for printed materials. This partnership highlights talabat as a tech-first platform, where innovation serves customers, partners, and the wider community. About talabat: talabat is the leading on-demand delivery platform in the Middle East and North Africa (MENA) region, offering customers a convenient and personalized way to order food, groceries, and other convenience products from a wide selection of restaurants and retailers. Founded in Kuwait in 2004, talabat has expanded its operations to the United Arab Emirates, Oman, Qatar, Bahrain, Jordan, Iraq, and Egypt, serving over six and a half million active customers as of December 2024. talabat is headquartered in Dubai, the United Arab Emirates and in December 2024, successfully completed its initial public offering on the Dubai Financial Market (DFM). As a subsidiary of Delivery Hero SE, talabat leverages global expertise to strengthen its market position and drive innovation in the on-demand delivery sector, focusing on expanding its product offerings and increasing market penetration across its operating regions. With a robust network of over thousands of partners and riders, talabat continues to solidify its leadership in the MENA region's on-demand delivery market, connecting customers, partners, and riders through its advanced technology platform. About Flyby: Flyby is an AdTech company transforming last-mile delivery into a dynamic advertising channel. Its Smart Delivery Boxes combine digital moving OOH advertising with real-time telematics and AI-powered rider safety monitoring. Headquartered in Dubai with an R&D centre in Munich and operations across the UAE and Germany, Flyby is driving innovation in mobility, advertising, and road safety.

Talabat partners with Flyby to introduce smart delivery boxes in Dubai
Talabat partners with Flyby to introduce smart delivery boxes in Dubai

Zawya

timea day ago

  • Business
  • Zawya

Talabat partners with Flyby to introduce smart delivery boxes in Dubai

Dubai, United Arab Emirates: talabat, the leading on-demand delivery platform in the MENA region, has partnered with AdTech company Flyby, to introduce Smart Delivery Boxes across its delivery fleet in Dubai. These digitally enhanced boxes turn delivery bikes into mobile, data-driven advertising platforms, offering brands a powerful and measurable way to reach consumers across the UAE. The Smart Delivery Boxes feature digital LED screens that display geo-targeted ads, turning everyday delivery routes into mobile, real-time advertising opportunities. This innovative solution not only creates a new channel for brand storytelling, but also aligns with talabat's commitment to sustainable, tech-driven operations. Pedram Assadi, COO at talabat, said 'At talabat, we're always looking for meaningful, innovative ways to enrich our ecosystem - for riders, partners, and the communities we serve. Through our partnership with Flyby, we are creating smarter, more scalable, and truly immersive brand experiences that seamlessly blend into everyday urban life, bringing brands closer to people in ways that feel natural and impactful.' Cheyenne Kamran, CEO of Flyby, said, 'We're turning last-mile delivery assets into intelligent media that move with the city. Partnering with talabat, the region's leading on-demand delivery platform, we're unlocking a smarter, more connected form of urban engagement.' The Smart Delivery Boxes offer direct benefits to talabat's partners by making hyperlocal marketing more accessible and impactful. Mobile Digital Billboards: LED screens display ads on-the-go, transforming delivery routes into impactful media moments across Dubai. Real-Time Performance: Advertisers gain access to live dashboards with impression counts and campaign analytics. Geo-Fencing Technology: Ads can be precisely targeted to specific neighborhoods or times, ensuring relevance and reach. Sustainable Storytelling: Smart Delivery Boxes only display ads while in motion, reducing energy waste and maximizing relevance. The boxes are also cloud-connected via 4G and 5G, enabling seamless remote updates and eliminating the need for printed materials. This partnership highlights talabat as a tech-first platform, where innovation serves customers, partners, and the wider community. About talabat: talabat is the leading on-demand delivery platform in the Middle East and North Africa (MENA) region, offering customers a convenient and personalized way to order food, groceries, and other convenience products from a wide selection of restaurants and retailers. Founded in Kuwait in 2004, talabat has expanded its operations to the United Arab Emirates, Oman, Qatar, Bahrain, Jordan, Iraq, and Egypt, serving over six and a half million active customers as of December 2024. talabat is headquartered in Dubai, the United Arab Emirates and in December 2024, successfully completed its initial public offering on the Dubai Financial Market (DFM). As a subsidiary of Delivery Hero SE, talabat leverages global expertise to strengthen its market position and drive innovation in the on-demand delivery sector, focusing on expanding its product offerings and increasing market penetration across its operating regions. With a robust network of over thousands of partners and riders, talabat continues to solidify its leadership in the MENA region's on-demand delivery market, connecting customers, partners, and riders through its advanced technology platform. About Flyby: Flyby is an AdTech company transforming last-mile delivery into a dynamic advertising channel. Its Smart Delivery Boxes combine digital moving OOH advertising with real-time telematics and AI-powered rider safety monitoring. Headquartered in Dubai with an R&D centre in Munich and operations across the UAE and Germany, Flyby is driving innovation in mobility, advertising, and road safety.

Noon and Flyby partner to offer mobile DOOH ads on last-mile delivery fleet
Noon and Flyby partner to offer mobile DOOH ads on last-mile delivery fleet

Campaign ME

time09-06-2025

  • Business
  • Campaign ME

Noon and Flyby partner to offer mobile DOOH ads on last-mile delivery fleet

E-commerce digital ecosystem noon has partnered with adtech company Flyby to introduce a new mobile digital-out-of-home (DOOH) medium in the last-mile delivery space. The collaboration brings data-driven, real-time digital advertising to noon's delivery fleet, giving advertisers new ways to reach consumers on the move. As part of the rollout, Flyby's Smart Delivery Box will be deployed across noon's fleet — including noon Minutes and noon Food delivery bikes — turning these moving assets into a data-driven advertising platform. Fouad Aoun, GM of New Ventures, noon, said, 'We're constantly seeking innovative ways to bring value to our brands and sellers. Flyby's Smart Delivery Boxes allow us to expand our media network while ensuring that our advertisers get real-time, highly targeted exposure in ways that haven't been possible before.' Noon ads, which is already active in the digital retail media space, will now expand its offering to give advertisers a new way to reach audiences in high-impact urban environments. By combining noon's deep advertiser relationships with Flyby's cutting-edge AdTech, brands now have access to: Advertising where static OOH can't reach: Mobile digital ads on noon's fleet capture urban audiences dynamically. Mobile digital ads on noon's fleet capture urban audiences dynamically. Hyper-targeted reach: Advertisers can target by location, date, and time, ensuring relevance and efficiency. Advertisers can target by location, date, and time, ensuring relevance and efficiency. Data-driven insights: Brands receive reports on exposure and impressions, Brands receive reports on exposure and impressions, Creative execution: Advertisers don't need to worry about production or execution complexities. noon and Flyby offer end-to-end creative support — from adapting assets to digital formats to deploying them on the fleet. This partnership also marks a significant step forward in out-of-home (OOH) advertising, positioning Flyby's mobile digital OOH solution as an addition to existing DOOH solutions. Unlike traditional out-of-Home media, Flyby's Smart Delivery Boxes move through high-density urban areas, delivering hyper-localised ad placements at the right time, in the right place. Cheyenne Kamran, CEO, Flyby, said, 'We designed the Smart Delivery Box to create new value in last-mile delivery. With noon, we're proving that last-mile infrastructure can set a new standard for mobility and advertising in the region.' Flyby's Smart Delivery Box has attracted growing interest across the region from aggregators and advertisers alike. Brands and media buyers looking for dynamic, data-backed audience engagement can benefit from this collaboration, which leverages noon's reach and Flyby's technology. This mutually beneficial model not only enhances the impact of noon ads' media offering but also reinforces noon's vision of digitising its fleet and unlocking new revenue streams while providing advertisers with an unmatched level of flexibility and efficiency in their campaigns.

Flyby and noon Partner to Bring AdTech Innovation to Last-Mile Delivery
Flyby and noon Partner to Bring AdTech Innovation to Last-Mile Delivery

Al Bawaba

time03-06-2025

  • Business
  • Al Bawaba

Flyby and noon Partner to Bring AdTech Innovation to Last-Mile Delivery

noon, the region's leading digital ecosystem of services and products, has partnered with Flyby to introduce a new mobile digital Out-of-Home (DOOH) medium in the last-mile delivery space. The collaboration brings data-driven, real-time digital advertising to noon's delivery fleet, giving advertisers new ways to reach consumers on the part of the rollout, Flyby's Smart Delivery Box will be deployed across noon's fleet — including noon Minutes and noon Food delivery bikes — turning these moving assets into a powerful, data-driven advertising platform. noon ads, already a leader in digital retail media, will now expand its offering to give advertisers a new way to reach audiences in high-impact urban partnership marks a significant step forward in Out-of-Home (OOH) advertising, positioning Flyby's mobile digital OOH solution as an addition to existing DOOH solutions. Unlike traditional Out-of-Home media, Flyby's Smart Delivery Boxes move through high-density urban areas, delivering hyper-localised ad placements at the right time, in the right Kamran, CEO, Flyby: 'We designed the Smart Delivery Box to create new value in last-mile delivery. With noon, we're proving that last-mile infrastructure can set a new standard for mobility and advertising in the region.'Fouad Aoun, GM of New Ventures, noon: 'We're constantly seeking innovative ways to bring value to our brands and sellers. Flyby's Smart Delivery Boxes allow us to expand our media network while ensuring that our advertisers get real-time, highly targeted exposure in ways that haven't been possible before.'Flyby's Smart Delivery Box has attracted growing interest across the region from aggregators and advertisers alike. Brands and media buyers looking for dynamic, data-backed audience engagement will benefit from this collaboration, which leverages noon's extensive reach and Flyby's innovative combining noon's deep advertiser relationships with Flyby's cutting-edge AdTech, brands now have access to:Advertising Where Static OOH Can't Reach: Mobile digital ads on noon's fleet capture urban audiences Reach: Advertisers can target by location, date, and time, ensuring relevance and Insights: Brands receive reports on exposure and impressions, Seamless Creative Execution: Advertisers don't need to worry about production or execution complexities. noon and Flyby offer end-to-end creative support — from adapting assets to digital formats to deploying them on the mutually beneficial model not only enhances the impact of noon ads' media offering but also reinforces noon's vision of digitising its fleet and unlocking new revenue streams while providing advertisers with an unmatched level of flexibility and efficiency in their campaigns. As Flyby and noon continue to push the boundaries of innovation, a new era where delivery fleets become a key pillar in the advertising economy has started. Advertisers and brands interested in future rollout phases are encouraged to register their interest before regional availability is fully committed.

Flyby and noon Partner to Bring AdTech Innovation to Last-Mile Delivery - Middle East Business News and Information
Flyby and noon Partner to Bring AdTech Innovation to Last-Mile Delivery - Middle East Business News and Information

Mid East Info

time02-06-2025

  • Business
  • Mid East Info

Flyby and noon Partner to Bring AdTech Innovation to Last-Mile Delivery - Middle East Business News and Information

Dubai, UAE: noon, the region's leading digital ecosystem of services and products, has partnered with Flyby to introduce a new mobile digital Out-of-Home (DOOH) medium in the last-mile delivery space. The collaboration brings data-driven, real-time digital advertising to noon's delivery fleet, giving advertisers new ways to reach consumers on the move. As part of the rollout, Flyby's Smart Delivery Box will be deployed across noon's fleet — including noon Minutes and noon Food delivery bikes — turning these moving assets into a powerful, data-driven advertising platform. noon ads, already a leader in digital retail media, will now expand its offering to give advertisers a new way to reach audiences in high-impact urban environments. This partnership marks a significant step forward in Out-of-Home (OOH) advertising, positioning Flyby's mobile digital OOH solution as an addition to existing DOOH solutions. Unlike traditional Out-of-Home media, Flyby's Smart Delivery Boxes move through high-density urban areas, delivering hyper-localised ad placements at the right time, in the right place. Cheyenne Kamran, CEO, Flyby: 'We designed the Smart Delivery Box to create new value in last-mile delivery. With noon, we're proving that last-mile infrastructure can set a new standard for mobility and advertising in the region.' Fouad Aoun, GM of New Ventures, noon : 'We're constantly seeking innovative ways to bring value to our brands and sellers. Flyby's Smart Delivery Boxes allow us to expand our media network while ensuring that our advertisers get real-time, highly targeted exposure in ways that haven't been possible before.' Flyby's Smart Delivery Box has attracted growing interest across the region from aggregators and advertisers alike. Brands and media buyers looking for dynamic, data-backed audience engagement will benefit from this collaboration, which leverages noon's extensive reach and Flyby's innovative technology. By combining noon's deep advertiser relationships with Flyby's cutting-edge AdTech, brands now have access to: Advertising Where Static OOH Can't Reach: Mobile digital ads on noon's fleet capture urban audiences dynamically. Mobile digital ads on noon's fleet capture urban audiences dynamically. Hyper-Targeted Reach: Advertisers can target by location, date, and time, ensuring relevance and efficiency. Advertisers can target by location, date, and time, ensuring relevance and efficiency. Data-Driven Insights: Brands receive reports on exposure and impressions, Brands receive reports on exposure and impressions, Seamless Creative Execution: Advertisers don't need to worry about production or execution complexities. noon and Flyby offer end-to-end creative support — from adapting assets to digital formats to deploying them on the fleet. This mutually beneficial model not only enhances the impact of noon ads' media offering but also reinforces noon's vision of digitising its fleet and unlocking new revenue streams while providing advertisers with an unmatched level of flexibility and efficiency in their campaigns. As Flyby and noon continue to push the boundaries of innovation, a new era where delivery fleets become a key pillar in the advertising economy has started. Advertisers and brands interested in future rollout phases are encouraged to register their interest before regional availability is fully committed. About Flyby Flyby is an AdTech company transforming last-mile delivery into a dynamic advertising channel. Its Smart Delivery Boxes combine digital moving OOH advertising with real-time telematics and AI-powered rider safety monitoring. With an R&D centre in Munich and operations in Dubai and Abu Dhabi, Flyby is driving innovation in mobility, advertising, and road safety. About was founded with the objective of fostering an ecosystem of regionally based digital companies to secure the region's digital landscape's future. noon's mission is to provide customers and companies in the Middle East region with outstanding value and support. On December 12th, 2017, noon launched its consumer platform in the Kingdom of Saudi Arabia and the United Arab Emirates. noon debuted in Egypt in February 2019 and has since evolved to become the largest online shopping destination in the Middle East. Primarily a digital e-commerce platform powered by in-house technological talent, noon has swiftly developed strong native capabilities throughout its marketplace, fulfillment, logistics, and payment systems. Forward-Looking Statements This press release contains forward-looking statements, including, but not limited to, expectations or predictions of future financial or business performance, conditions relating to the company, and the effects of new leadership on the company's success. Actual results could differ materially from those projected or forecast in the forward-looking statements. Factors that could cause actual results to differ materially include risks and uncertainties, including technological advances, regulatory changes, and market conditions.

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