Trump aluminum, steel tariffs inject fresh fear into auto industry

Ford and Hyundai posted strong sales for May, but tariff uncertainty still looms over automakers across the industry. Bloomberg anchor Matthew Miller joins The 11th Hour to discuss.

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Forbes

an hour ago

• Forbes

EV U.S. Sales Lag Will Reprieve ICE, Boost Hybrids

ICE versus EV getty Every other new car bought by Americans in 2030 was supposed to be electric, but as the Trump Administration clears away EV incentives and targets, the total is likely to be less than half that and offer a lifeline to gas powered vehicles and hybrids That represents an unexpected new lease of life for the likes of GM , Ford, and Stellantis brands like Chrysler, Dodge, Jeep and Ram and their combustion technology. They were highly dependent on internal combustion engines and were either slow or reluctant to embrace EVs. A combination of tax credit rollbacks, emissions standards delays and the removal of the Biden Administration and its call for a 50% share for EVs in the new car market in 2030 is a boost for ICE. Manufacturers will also be busily raising production of hybrids, plug-in hybrids, and extended range electric vehicles*. Consultants Roland Berger put it this way in a recent report. 'Delayed adoption of BEVs (EVs) will have cascading effects on the entire automotive value chain, prolonging profitability challenges for electrification-focused players and extending the window of opportunity for ICE-focused legacy players,' the report said. Analysts have been scrambling to slash their forecasts for U.S. EV sales in 2030. Investment bank UBS says EVs will only reach 24% of the new car market or 2.7 million vehicles. Four months ago UBS was predicting 32%. U.S. EV market share is currently around 10%. BloombergNEF now predicts 27%, down from almost 48%. Investment researcher Jefferies is even lower at about 20% along with Roland Berger. Roland Berger was projecting around 40% under Biden's watch. 'Actions taken by the Trump administration to loosen light vehicle emissions standards have effectively halved our forecast for U.S. electric vehicle adoption by 2030 – We now only expect about 20% BEV sales by 2030,' said Brandon Boyle, Senior Partner and Americas Automotive lead at Roland Berger. This compares starkly with Europe's ambitions. The European Union has decreed EV sales shall reach about 80% of new vehicle sales by 2030 on the way to 100% by 2035. Given current market share is barely 20% in Europe, some major humble-pie eating is on the cards. The Mazda MX-30 R-EV is an extended range electric vehicle equiped with a small rotary gasoline ... More engine (Photo by Sjoerd van) Getty Images / Sjoerd van der Wal 'The U.S. market has different dynamics (than Europe): more rural driving, less dense urban cores, and a political environment that could shift depending on the 2028 (Presidential) election,' said Curt Hopkins, CEO of MCQ Markets . MCQ Market says it is a FinTech firm making high-value assets accessible and investable. 'I wouldn't call it a comeback for ICE, but it's not going away overnight either. Hybrids and plug-in hybrids are still very much part of the transition-especially for consumers who aren't quite ready for a full battery-electric experience. Expect those to play a meaningful but gradually shrinking role through the decade,' Hopkins said. Bernstein Research analyst Daniel Roeska said at some point EV demand will accelerate again. Maybe after the 2028 election or after 2030. 'It (the expectation) won't be 50% for a long while,' Roeska said in an interview. '(General Motors, Ford and Stellantis) agreed that U.S. electrification will take a lot longer. Even if the target picture of high EV share in the U.S. has not changed, (manufacturers) are waking up to the fact that they must improve EV profitability without significant volume growth and maintain investments into legacy products for longer,' Roeska said in a recent report. Hard to bet against Tesla Tesla is the current EV market leader and despite a huge increase in competition and lower expectations for the overall market, is expected to retain its ascendancy, said MCQ's Hopkins. 'It's hard to bet against Tesla. They're vertically integrated, have a dominant brand, and continue to lead on software and over-the-air updates. As long as they maintain that pace of innovation, they'll likely still be the U.S. leader in 2030,' said Hopkins. According to Kelley Blue Book , the Tesla Model Y led the U.S. EV market in 2024 with sales of 373,000 and a market share of 28.6%, the Tesla Model 3 was next with 190,000 (14.6%). Then came the Ford Mustang Mach-E with 52,000 or 4.0%. 'That said, keep an eye on some dark horses. Chinese automakers like BYD and NIO are getting serious about international expansion, and if trade policy allows, they could become a factor in the U.S. by the end of the decade.' The All-Electric Ford Mustang Mach-E (Photo by) Getty Images 'Among the legacy automakers, Ford, GM, and Volkswagen have all shown real progress. Their ability to scale EV production and leverage existing dealer networks could help them close the gap, especially as more affordable models hit the market,' according to Hopkins. Twice the power, half the weight, half the cost He doesn't expect any game-changing battery technology before 2030, just incremental improvements in battery design. The long- promised solid-state battery revolution – twice the power, half the weight, half the cost - isn't close as researchers stumble over mass production techniques. And the trouble is that as consumers hear about this huge, imminent improvement, they are likely to be wary of buying an EV, and risk having its residual value torpedoed by game-changing technology. That could put the skids on EV demand as 2030 approaches. More bad news for EV makers came this week, courtesy of a survey of 15,000 drivers around the world by oil-giant Shell. The survey showed drivers in America are becoming more reluctant to switch to EVs from ICE vehicles. Those considering switching fell three percentage points to 31% compared with a year ago. In Europe, the reluctance was more ominous given the massive EV targets set for 2030. According to the survey, 41% said they would consider switching to an EV, down from 48% last year. Shell operates 75,000 charging points around the world including the U.S., Europe and China. *(Hybrids use computer power to combine for maximum efficiency with gasoline engines, and have relatively small batteries. They provide maybe 1 mile of electric-only driving. PHEVs have bigger batteries which can be charged independently and can provide up to 75 miles of electric-only transport. EREVs, like the Mazda MX30 R-EV, use small combustion engines to charge the battery. The MX30 R-EV is always powered by electricity.)

Yahoo

2 hours ago

• Yahoo

ADA Takes a Hard Fall as Traders Feel the Heat of War in the Middle East

Cardano (ADA) ADA is trading at $0.5478, down 6.45% over the past 24 hours, after a sharp correction fueled by market anxiety surrounding escalating geopolitical conflict in the Middle East. The token fell from a high of $0.586 to a low of $0.5464, with the steepest drop occurring during the 21:00 hour when ADA fell 3.2% on 126 million volume, according to CoinDesk Research's technical analysis model. 24-hour trading volume climbed to 37.37% above its 30-day average. Despite this volatility, Cardano continues to attract long-term interest. Nearly $1 billion worth of ADA has been withdrawn from centralized exchanges in 2024, and over 310 million tokens have been accumulated by large holders in June alone. Institutional interest in the Cardano ecosystem was also underscored this week by the launch of a new proof-of-concept initiative involving decentralized storage platform Iagon, legal tech firm Cloud Court, and Ford Motor Company. The pilot project aims to test the viability of combining Cardano's blockchain infrastructure with Iagon's decentralized cloud storage to support secure legal data management systems. Ford is contributing to the project in an advisory role, drawing on its internal experience managing large-scale legal data operations. The initiative is designed to explore how a hybrid architecture—where sensitive legal documents are encrypted and stored off-chain, and access logs and verification are handled on-chain—might address long-standing issues like fragmented records, inefficient collaboration, and lack of auditability. The project also reflects Cardano's expanding presence in enterprise environments, with potential applications extending to sectors such as healthcare, finance, and public administration. Technical Analysis Highlights ADA declined 7.0% from $0.586 to $0.545 during the analysis window, forming a $0.041 range. The steepest intraday move occurred during the analysis window, marked by a 3.2% hourly decline and elevated volume. A high-volume resistance level formed at $0.569, while support was tested at $0.545. Recovery attempts during the 23:00 and 00:00 hours failed to break resistance, despite volume exceeding 60 million ADA. A descending channel with lower highs and lower lows confirmed the bearish structure. Between 06:05 and 06:38, price entered a bullish channel with a sequence of higher lows and higher highs. Resistance emerged at $0.558, and a support zone developed around $0.554. Volume peaked at 2.3 million ADA during the 06:16 candle, supporting a temporary upward move. A modest pullback from $0.558 to $0.556 followed, representing typical post-rally consolidation. Volume declined during the pullback, suggesting weakening selling momentum. Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk's full AI Policy. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Miami Herald

4 hours ago

• Miami Herald

Ford isn't going to love RAM's new warranty offering

Starting with the 2026 model year, RAM is doubling down on its comeback strategy by offering something no other full-size truck brand does: a 10-year or 100,000-mile limited powertrain warranty. That's right-twice the current coverage on gas-powered RAM trucks, and a full five years longer than what Ford and GM currently offer. It's not just the half-ton RAM 1500 that's getting the extra protection. The new warranty extends to heavy-duty 2500 and 3500 models, chassis cab trucks, and even the ProMaster commercial van. Buyers of the off-road-ready Power Wagon and high-performance RHO also qualify. The only real exclusions? Fleet buyers and the all-electric ProMaster EV. That means for individual buyers, whether purchasing or leasing, this warranty could be a serious reason to reconsider a Ford F-150 or Chevy Silverado. So why the sudden move? According to RAM CEO Tim Kuniskis, the answer is simple: consumer behavior has shifted. Today's truck buyers are financing over longer terms and holding onto their vehicles longer than ever-12.6 years on average. Yet no truck brand has changed their warranty to reflect that reality. "We think this gives people a real reason to switch," Kuniskis said. And he's not wrong. Truck buyers are famously brand-loyal, with roughly 75–80% sticking with the same make when they buy again. But loyalty can shift if one brand clearly takes better care of its owners-especially in the long haul. Offering a longer warranty also sends a strong message: RAM believes in the durability of its new powertrains. That includes the returning 5.7-liter HEMI V-8, now offered once again as an option on the 2026 RAM 1500, and the twin-turbo Hurricane inline-six that debuted just last year. RAM is coming off a rocky year. The 2025 RAM 1500 launch hit production delays, early trims were priced too high, and removing the V-8 left a bad taste for longtime fans. But the brand is attempting to turn the page. Under new leadership, including Kuniskis' return from retirement, RAM has slashed prices, brought back the HEMI, and even announced a NASCAR comeback for 2026. The company has also rolled out a new marketing push with the tagline "Nothing Stops RAM". This warranty announcement isn't just a sales gimmick; it's part of a larger turnaround strategy designed to restore consumer confidence and boost conquest sales. Ford and Chevy now face a choice: match RAM's warranty or risk looking second-best in a segment where perception matters as much as specs. So far, neither has hinted at making a similar move. That leaves RAM as the sole brand offering a decade of peace of mind on core powertrain components: engine, transmission, transfer case, driveshafts, and axles. And in a world where trucks now cost as much as some luxury cars, that could be a powerful differentiator. If Ford and GM aren't worried yet, they probably should be. Copyright 2025 The Arena Group, Inc. All Rights Reserved.