Pride in London has opened a dazzling pop-up shop in Soho – with exclusive vintage merch and much more
Already getting hyped for Pride in London 2025? Here's just the thing to get you even more excited. An official pop-up Pride in London shop has opened in Soho boasting merch, food, drinks and more.
On offer is an array of t-shirts, caps, rainbow pin badges and soy wax candles, plus a special collection of vintage Pride items, all from LGBTQ+ designers and makers. Also available are drinks, artisan ice cream donated by Ariela's Gelato, and overall good vibes. You don't have to identify as LGBTQ+ to drop in, everyone's invited.
Close to beloved LGBTQ+ venues such as Rupert Street Bar, The Village and The Yard Bar, the pop-up is on Walkers Court in Soho, an area central to London's annual Pride celebrations. Soho Square, Dean Street and Golden Square all typically host post-parade community stages.
Besides the shopping, eating and drinks on offer, the pop-up shop also features a 'pledge wall', which encourages visitors to write motivational or affirming messages to themselves or the community. There's also an educational wall featuring a guide to each LGBTQ+ community flag.
Don't miss the wall with feather wings; a great photo opp for those that fancy snapping an Instagrammable pic. The pop-up is also a collection point for those wanting to pick up wristbands for the 2025 Pride parade. Thirty-five thousand are expected to participate in the event on July 5.
Rebecca Paisis, Director of Operations and Events for Pride in London, says that she wants people's main takeaway of the pop-up to be to realise 'the power of unity, and what we can achieve when we all come together'.
7 Walkers Court, W1F 0BT, 12pm-9pm, until July 7.
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