Airtel's AI-powered fraud detection system shields eight million users in AP

Visakhapatnam, June 19 (UNI) Bharti Airtel (Airtel) claimed that it has successfully safeguarded more than 8.0 Million users across Andhra Pradesh state — within just 36 days of launching its advanced AI-powered fraud detection system.
Automatically enabled for all Airtel mobile and broadband customers, the advanced system scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram, E-mail and other browsers, the major private telecom provider said in a release here.
It leverages real-time threat intelligence to examine over one billion URLs daily and blocks access to harmful sites in under 100 milliseconds.
Commenting on the initiative, Ajay Ananthapadmanabhan, CEO - Andhra Pradesh and Telangana, Bharti Airtel, said 'Protecting our customers from all forms of fraud is our highest priority, and we are dedicated to offering this solution free of charge. We are confident that our solution will offer robust protection to customers in Andhra Pradesh against cyber fraud, allowing them to navigate the digital landscape with assurance'.
Commenting on this, Ake Ravi Krishna IPS, Inspector General of Police, EAGLE & I/C Cyber Crimes Andhra Pradesh said; 'The Cyber Crime Wing has lauded the company's efforts to address the rising challenge of spam and scams in the state, as well as its commitment to protecting millions of citizens. The Andhra Pradesh police department has contributed valuable feedback for the development of solutions that are ready for future challenges in telecom-related fraud.'
With Andhra Pradesh ranked as one of India's most digitally advanced states, the threat of online fraud has grown in both its urban and rural regions.
Fraudsters increasingly target users through phishing links, fake deliveries and spurious banking alerts.
Cities like Vijayawada, Tirupati, Visakhapatnam, Rajahmundry, Anantapur, Nellore, Kadapa, Kurnool and Kakinada — as well as towns like Narsapur, Bhimavaram and Vizianagaram among others— have seen a sharp rise in such fraudulent attempts.
Airtel's solution acts as a statewide digital shield, protecting families, senior citizens, homemakers, students and first-time smartphone users alike.
The AI-driven platform delivers fraud warnings in the user's preferred language, including Telugu, making it highly effective for the state's diverse population. This multilingual support is especially impactful in districts with low digital literacy or where English is not widely used.
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