This Menstrual Hygiene Day, Pee Safe makes first periods easier

HighlightsPee Safe, India's personal and intimate hygiene brand, launched the '#Zero Period' campaign featuring a digital video commercial that depicts an eight-year-old footballer experiencing her first period on the field. The campaign centers around Pee Safe's Disposable Period Panty, designed specifically for first-time menstruators, providing leak-proof protection while ensuring comfort and confidence during daily activities. The initiative also highlights real-life advocates for menstrual health, including Divya Kumari, a national-level kabaddi player turned referee, and Ankita Pathak, a former kho-kho player and current nutrition coach for the National Games 2025.
Pee Safe
, India's personal and intimate hygiene brand has unveiled its new campaign, '#Zero Period,' with the launch of a deeply moving digital video commercial (DVC).
The film tells the story of an eight-year-old footballer who experiences her first period on the field, highlighting the confusion, fear and eventual strength that define so many young girls' journeys through menstruation.
The DVC offers an emotional and honest portrayal of what periods feel like at that age.
First periods
may feel intimidating: Zero Period is Pee Safe's attempt to make first periods easier.
At the heart of this campaign is Pee Safe's
Disposable Period Panty
, an innovative product tailored for first-time menstruators. Made with ultra-absorbent, breathable material and designed to feel like regular underwear, the panty offers leak-proof protection.
It helps young girls manage their periods confidently and comfortably, whether they're at school, on the field, or simply doing their day-to-day activities.
According to Vikas Bagaria, founder, 'Our intent with this campaign is to challenge the idea that periods are a disruption or something to be hidden.'
According to Rithish Kumar, co-founder of Pee Safe, 'Our goal is simple: to help make periods easier, not just physically, but emotionally and socially too.'
As part of the campaign, Pee Safe is spotlighting real-life advocates for menstrual health, such as Divya Kumari, a national-level kabaddi player turned referee, and Ankita Pathak, a former kho-kho player and current nutrition coach for the National Games 2025.
Watch the video here:

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