Swaine to open Harrods space later this month
Luxury brand Swaine is to unveil a dedicated retail space in Harrods on 27 June, marking what it says is 'a significant milestone in its continued retail expansion'.
It's taking space in the Menswear Designer Collections room as it continues to boost its presence in the world's most prestigious department stores.
In London, Swaine currently has a flagship store on New Bond Street and smaller boutique in Burlington Arcade, both in the West End, so a presence in key luxury shopping district Knightsbridge should expose it to a raft of new and affluent potential customers.
The leather goods and accessories heritage brand (275 years old and counting) has a big focus on British craftsmanship and the Harrods location will present a curated edit of its signature pieces across leather goods, umbrellas and headwear, all of it handmade using traditional techniques in the UK.
Carine de Koenigswarter, Chairman and CEO of the firm, said that 'opening at Harrods is an exciting milestone… and a continuation of our strategy to reestablish the brand across globally respected luxury destinations'.
And Yasmin Mehmet, buying manager at Harrods, said the brand 'is a natural addition for our customers who appreciate timeless style and enduring quality'.
Hero styles available there will include the New Bond Attache, Whitehall Briefcases in Jaguar Green and Black Ostrich, Kensington in Black and Cognac, and the Mayfair in Havana, alongside caps and hats such as the Poet in Deep Sable and the Slim Cap in Olive. Swaine's umbrella range including the Oak and Maple styles and a selection of small leather goods will also be available.
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