Fear of God recruits Catherine Jacquet as director of operations
Fear of God takes on a French accent. Last September, the Californian menswear brand, a blend of tailoring and streetwear inspirations, popular with American music and basketball stars, recruited the former General Manager of Jacquemus, Rabanne and Lemaire, Bastien Daguzan. He brings his expertise with the aim of reinforcing founder Jerry Lorenzo's creative vision and structuring the brand for the long term.
To achieve this, the CEO called on an expert in the premium and luxury sectors: Catherine Jacquet. General manager of Maison Michel, a milliner part of the Chanel galaxy, between 2014 and 2018, general manager of the high-end Parisian brand Lemaire from 2019 to 2022 and having advised numerous premium brands and designers on their structuring, the executive has been supporting the brand since the beginning of the year and has been appointed Director of Operations.
Fear of God, founded in 2013, currently relies on a main line in which beautiful sleeved pieces combine with ample suits in Italian fabrics and rub shoulders with denim and knitwear, with a more casual spirit. The brand also offers a second line, christened "Essentials," composed of more accessible basics with T-shirts and hoodies, mostly plain. In fact, it was around a collaboration between the NBA and this line initiated in 2018 that the label, which is said to generate sales of between 150 and 200 million euros, was present in Paris during the last Men's Fashion Week.
The brand has also signed an agreement with Adidas for the development of a technical line, with sneaker launches starting in 2021. With a presence in over a hundred retailers, the brand has also grown in department store networks, notably with corners at Nordstrom and Selfridges.
The brand, whose primary markets are the United States and Great Britain, is increasingly taking care of its image. It has asserted its premium positioning with Zegna. And it plays on the fluidity of its wardrobe, dressing more and more women in its campaigns with its pieces exploited for oversize silhouettes.
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