Over 200 hotels to participate in Dubai Summer Surprises 2025
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This year's 28th edition of Dubai Summer Surprises will have over 200 hotels participating with 4000 plus retail outlets. The countdown is on: Dubai Summer Surprises (DSS) 2025 is set to take over the city for its epic edition from 27 June to 31 August, transforming the emirate into the ultimate summer destination with exceptional savings, endless excitement, and amazing new adventures. Organised by Dubai Festivals and Retail Establishment (DFRE), the most value-packed edition of DSS promises a summer well spent for everyone with thousands of offers and things to do, see, shop, and savour for 66 non-stop days. From life-changing raffles and incredible discounts to world-class gastronomy, hospitality, indoor family fun, and headline concerts, DSS delivers unforgettable moments for everyone, whether a resident, a visitor, or travelling in from across the UAE.
The jam-packed DSS calendar of events was unveiled at a special press preview event held today at the iconic Jumeirah Beach Hotel, the founding property of Jumeirah, characterised by its iconic wave-like architecture and renowned façade. The preview event showcased a mix of not-to-be-missed, brand-new DSS experiences and returning festival favourites, showcasing summer as the best-value time of year to experience Dubai across every preference and price point, with endless reasons to stay, play, shop and celebrate together.
For the first-time ever, DSS brings a brand-new shopping experience with three specially curated retail seasons designed to keep the city buzzing. Summer Holiday Offers kicks off the celebrations from 27 June to 17 July, brimming with exclusive promotions, family-friendly deals, and the first round of spectacular raffles across Dubai's top malls. Then comes the most thrilling shopping moment of the season: the Great Dubai Summer Sale from 18 July to 10 August, featuring three weeks of unbeatable value, citywide excitement, and the biggest-ever prizes. Wrapping up DSS is the Back to School period from 11 to 31 August, giving families and students the chance to save and stock up on everything they need for the new term, plus exciting giveaways and the opportunity to win scholarships to school fees. Each shopping period has been specially curated to match the rhythm of the season, helping shoppers unlock new surprises and unbeatable value across citywide malls, attractions, hotels, as well as star-powered performances, thrilling live entertainment, diverse culinary delights, enchanting experiences with everyone's favourite Modesh, and so much more.
Commenting on the full calendar reveal of DSS 2025, Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: 'This year's Dubai Summer Surprises is our most dynamic and value-packed edition to date, with thousands of unbeatable offers, compelling retail promotions, and endless experiences showcasing everything that makes the emirate a truly global, world-class, and diverse family destination. Promising a summer well spent for everyone, DSS 2025 strengthens Dubai's standing as a city brimming with unbeatable value, seamlessly bringing together every major tourism pillar – be it retail, hospitality, entertainment, gastronomy, or leisure. Our packed programme offers compelling reasons for residents and visitors alike to stay and explore unique citywide experiences that are accessible, exciting, convenient, and full of unforgettable moments at the best value time of the year.
Al Khaja added: 'With the introduction of three curated shopping seasons anchoring our citywide calendar this year, the 28th edition of DSS has been specially designed to cater to every age, preference, and price-point. Thanks to the continued support of our valued partners and stakeholders, we're proud to deliver a summer where every moment has been specially designed to feel exciting, rewarding, and uniquely Dubai – ultimately reflecting the city's energy, creativity, and commitment to world-class experiences. Together, we aim to deliver unparalleled experiences for residents and visitors in line with the objectives of the D33 agenda to make Dubai one of the best places to live, visit, and work in the world.'
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Khaleej Times
2 hours ago
- Khaleej Times
Smart tips, must-buy deals: How to shop at Dubai Summer Surprises like a pro
Sales shopping is absolutely on trend this season. Not only does the Dubai Summer Surprises (DSS) mascot Modesh dress exclusively in this season's hottest hue, yellow, but years of price increases at luxury brands have started to result in consumers laying down their credit cards and refusing to kowtow to escalating price tags. Last month, Chanel announced a 4.3 per cent fall in sales, its first decline since 2020, a period that also the saw the price of its iconic Classic Flap Bag almost double in price. A Medium Chanel Classic Flap Bag now costs approximately Dh42,720, up from around Dhs18,000 in 2016. Similar revenue declines have been seen across legacy luxury brands, with Louis Vuitton and Dior owner LVMH reporting a five per cent drop in sales of fashion and leather goods in the first quarter of 2025. Admittedly, Dubai and the wider GCC are bucking this trend. Chalhoub Group reported luxury fashion sales across the region have increased 11 per cent in the first three months of 2025, far outpacing global performance. But in a region where shopping is a national sport, particularly in the summer months when airconditioned malls offer welcome respite from the heat, we are wired to hunt down the best bargains, not at any cost, but at the chicest cost. However, with discounts of up to 90 per cent promised across DSS, which kicks off next weekend on June 27, it can be tempting to snap up ill-considered styles, just because the price drop is so steep. So, because girl math can quickly spiral when faced with a slashed-to-the-navel price tag, here are my rules for a successful DSS shopping spree. PREP YOUR WISH LIST If you wouldn't pay full price, it's not a bargain. Create wish lists in your favourite stores' websites throughout the season, adding only pieces you would pay full price for (were it not for school fees, rent, kids' activities etc devouring your budget). Then, when discounts are applied, you can easily identify the styles that deserve a share of your wallet. You'll also be alerted if a sold-out piece in your size comes back into stock. It might be 80 per cent off. Likewise, become WhatsApp friends with shop floor sales associates. Dubai's high-end stores offer exemplary customer service and staff will often be happy to send you a message when items you love go on sale. BUY BETTER… Buy less, buy better is a mantra often repeated, yet hard to stick to in the proliferation of disposable fast fashion, tempting social media ads, and price polarisation as the cheap gets cheaper — even in the face of tariffs — and the expensive gets even more out of reach (to wit, the Chanel Flap Bag mentioned above). Don't use sale periods as your chance to stock up on arm loads of already cheap clothes that won't bring you lasting joy. Instead, one or two incredible, well-made, thoughtful pieces that you'll wear, love and feel special in, from brands you wouldn't normally be able to afford, is the goal. No Labubu required. … AND BUTTER (YELLOW) One trend I will be buying into on sale is a fashion secret long known by the face of DSS. Yellow. Modesh has been wearing it since 1997. Notoriously tricky to get right, leave acid brights to cartoon characters such as Modesh, his sidekick Dana, SpongeBob et al. A soft, creamy butter shade that recalls dappled sunlight offers a contemporary take on summer pastels. If you are drawn to a bright yellow, I like it for an unexpected twist on formalwear, such as the Roksanda taffeta dress shown here. Like a magpie, I am without fail drawn to the glamorous allure of evening wear, and because of its higher starting price tag, DSS discounts appear even more tempting. Ironically, I also resent leaving the house after 7pm. A dichotomy that leaves me with a wardrobe full of (heavily discounted) gowns and little opportunity to wear them. If you too are tempted by evening wear, look for timeless silhouettes with a contemporary twist and a classic palette that will be relevant five, 10 years from now. Try Turkish brand The New Arrivals by İlkyaz Özel, and Lebanese brand Monot. And if you'd rather spend your evenings with Netflix and Deliveroo, invest in a pair of luxe Eberjey PJs instead. GOOD JEANS Denim is the trend that never dies. Pre-sale, identify your dream denim brand, fit and finish and strike when the price gets reduced. Department stores such as Harvey Nichols, Bloomingdale's and That Concept Store offer a broad range of brands under one roof to compare and contrast. Area's party jeans — with crystal-trimmed cut-outs — are brilliant, but expensive. For everyday denim, I rate Agolde and L'Agence for classic straight-leg fits, and Citizens of Humanity for a more directional horseshoe leg. A touch of stretch and a lightweight fabric is far more suited to a UAE summer than rigid, heavyweight denim. Finally, the reason celebs look so good in their jeans? Tailoring. A department store will do this for you or you can visit your local tailor. Most of my purchases are finessed by Hazel and her team at Thread Up on Wasl Road. WHAT WOULD J-LO DO? As a woman in my mid-40s I see a big divide among women my age as we approach middle age. Like our mums before us, we inexorably revert to high street heavyweights, such as Marks and Spencer and Next, with their elastic waistbands, crease-free fabrics and stain-concealing prints. I have nothing against M&S and Next, per se (the sheets and underwear are really good), but we have so much more choice than our mothers. My yardstick is 55-year-old Jennifer Lopez; if I can't imagine her wearing it, I'll pass. In the UK, disruptor brands such as Me + Em and Holland Cooper have quietly moved the dial around how women over 40 'should' dress, combining the practicality of an M&S staple with sleek styling that feels elegant and expensive. I also rate Next-owned Reiss's Atelier line, which launched two years ago and bridges high street and designer. The fabrics are unparalleled, and come with a price-tag to match. I'll be stocking up when they go on sale this summer. Race you to the 'Alex' utility jacket.
Filipino Times
7 hours ago
- Filipino Times
Dubai Summer Surprises to return with 9 weeks of sales and entertainment
There are just a few days left before Dubai kicks off its most-awaited summer shopping event — Dubai Summer Surprises (DSS) 2025 — promising huge sales and special discounts across the city. The 28th edition will run from June 27 to August 31, turning Dubai into a bargain hunter's paradise for 66 days straight. With the DSS Sales Season, shoppers can expect deals from over 800 brands spread across more than 3,000 stores in different malls and shopping destinations. Huge price cuts, citywide promotions, raffle draws, food offers, indoor family fun, and concerts are all lined up to make this summer extra special for shoppers. Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said this will be the 'most dynamic and value-packed edition to date' with 'thousands of unbeatable offers, compelling retail promotions, and endless experiences.' He added that DSS 2025 is designed to match all preferences and budgets, showing Dubai's commitment to delivering world-class experiences.
Hi Dubai
11 hours ago
- Hi Dubai
Dubai Summer Surprises 2025 Launches with Citywide Offers and Entertainment
Dubai is set to transform into a vibrant hub of retail, entertainment, and family fun as the 28th edition of Dubai Summer Surprises (DSS) returns from 27 June to 31 August 2025. Spanning 66 days, the citywide festival promises thousands of unbeatable deals, thrilling experiences, and live events across the emirate. Organised by Dubai Festivals and Retail Establishment (DFRE), this year's DSS is billed as the most value-packed yet. The summer-long celebration will feature more than 800 brands and 3,000 retailers offering exclusive promotions, along with raffles, concerts, dining experiences, and family-friendly attractions. The full calendar was unveiled at a press preview held at the iconic Jumeirah Beach Hotel. Attendees were given a first look at new activations and returning favourites designed to cater to every age, budget, and interest. Ahmed Al Khaja, CEO of DFRE, said DSS 2025 strengthens Dubai's position as a leading global destination by uniting the city's key tourism pillars—retail, hospitality, gastronomy, and entertainment—into one immersive season. The DSS Sales Season kicks off on the opening weekend with Summer Holiday Offers, launching citywide discounts and mall activations. With three themed shopping seasons introduced this year, the festival offers something for every shopper and visitor. Now in its 28th year, DSS continues to support Dubai's D33 economic agenda, reinforcing the city's reputation as one of the world's best places to live, work, and visit. News Source: Emirates News Agency
