Missy Morris appointed as Rocky Mount's main street director

ROCKY MOUNT, Va. (WFXR) – On Tuesday, June 3, Rocky Mount and local non-profit, Community Partnership, announced the hiring of a new Main Street Executive Director.
'This is an exciting step forward for Rocky Mount,' said Town Manager, Robert J. Wood. 'With a dedicated Main Street Executive Director in place, we are better positioned to support our local businesses and continue the momentum we have established in our CBD.'
Missy Morris will lead local efforts to promote and grow business in the uptown and downtown areas as part of the Virginia Main Street Program. Morris has a background in events, management, and operations and a 'talent for bringing people together and a deep passion for community-building.'
'Rocky Mount's Central Business District is experiencing exciting momentum, and it's a privilege to step into this role at such a pivotal time,' said Morris. 'I look forward to working with community members, businesses, and partners to help build on the ongoing efforts that are making our downtown and uptown a more vibrant, welcoming, and thriving place for everyone.'
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Rocky Mount has been accepted into Virginia's Main Street's second tier, Mobilizing Main Street, of the state organization's three-tier program, which gives the community access to needed resources and technical assistance to develop the local economy and promote growth.
Zach Wimmer, Community Partnership President, said, 'Given Missy's background and enthusiasm, coupled with the support of the Virginia Main Street organization and the Town of Rocky Mount, Community Partnership is in a great place to make a far greater impact for Rocky Mount's Central Business District. With these partners, we will be able to impact the economic prosperity and vibrancy of this community in ways we never could have done on our own.'
For more information about Community Partnership or CBD growth efforts in Rocky Mount, please contact Missy Morris, mmorris@rockymountva.org or 540-488-2323.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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