Mango Collective launches with Supriya Lele collab, aims to celebrate niche labels
Mango on Thursday announced it's embracing 'the essence of summer' with A Summer Reverie, a new collection created in collaboration with British-Indian designer Supriya Lele.
Importantly too, the launch marks the debut of Mango Collective, a platform 'dedicated to celebrating the creativity and innovation of niche designers, bringing fresh perspectives to the fashion world'.
It's an interesting development from a mass-market fashion retailer with collaborations in that segment usually more about big names that have instant recognition among a wider group of consumers. For Mango, an association with a smaller-but-acclaimed designer label like Supriya Lele adds extra creative credibility, while in return it gives the niche label and important route to a higher profile.
That's also helped by a 10-day pop-up experience in London running until 15 June at The Gaumont, 196-222 King's Rd in Chelsea.
And the collection? We're told that A Summer Reverie 'is a celebration of the season's warmth and allure', featuring 34 pieces that 'capture the dreamlike quality of summer nights'.
The collection includes long dresses, skirts, and swimsuits, all designed to 'evoke a sense of fluid grace and effortless sophistication'.
It includes a 'playful' mix of tricot and 'daring transparencies', as 'a testament to Supriya Lele's unique blend of cultural heritage and modern elegance'.
The supporting campaign also 'plays a crucial role in bringing to life the kaleidoscopic vision of the collaboration'. It was shot by photographer Johnny Dufort and features a video by Julien Pujol with the aim being 'to capture the sensorial atmosphere of the collection, highlighting the interplay of diverse references while ensuring that fashion remains the undeniable focal point'. It was styled by Jane How.
As for the Mango Collective, as mentioned, it's focused on niche designers and 'embodies a commitment to authentic fashion narratives, focusing on quality fabrics and meticulous attention to detail'.
The retailer said that 'with over 40 years of experience, Mango has honed its ability to discover authentic and genuine projects, creating a community of talented designers. This initiative serves as a loudspeaker for talent and creativity, celebrating them through collaborative collections that reflect shared values and a common aesthetic vision. The goal is to enrich the fashion landscape with diverse influences, empowering women to express their individuality through inspiring wardrobes'.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
France 24
14 hours ago
- France 24
Forged in Metal: Inside Hellfest 2025's epic lineup
Culture 12:37 From the show It's France's biggest music festival, drawing up to 300,000 people to the little town of Clisson every year. We check in with music critic Marjorie Hache who brings us the latest from Hellfest, with headliners Judas Priest, Korn, Linkin Park and British rockers Muse debuting their new single at this year's festival. We also get a glimpse of a new exhibition at La Défense showcasing the huge diversity of street art from around the world, and learn how the V&A museum in London has taken a radical new approach to their collections.
Fashion Network
19 hours ago
- Fashion Network
Burberry takes over The Standard Ibiza's rooftop for the summer
Burberry is the latest luxury brand to link up with a summer resort and is collaborating with The Standard, Ibiza, for a 'joyful takeover of the hotel's seasonal rooftop bar and restaurant, UP'. The company said the takeover blends 'style, escapism, and an unmistakable British attitude'. Specially created for the link-up, a bespoke Burberry Check blends the check with The Standard's signature yellow. The custom design takes over UP with loungers, parasols, and branded seating – and can also be seen on Check Mate, 'a Burberry boat making waves along the Ibiza shoreline'. The company also said that 'framed by sunset views, the rooftop comes alive with weekly Burberry-curated cocktail evenings, soundtracked by guest DJs spinning from a custom-built booth. Poolside, the vibe sets the scene for golden-hour lounging. Inside, a branded photo booth in the lobby invites guests to capture their summer in style'. And of course, there's a product element as the location showcases a curated edit of Burberry summer staples available to buy – 'from light layers and sun-ready separates to poolside essentials in seasonal Burberry Check'. There's swimwear, sunglasses, and hats. Seasonal resort takeovers have become increasingly popular un recent years, whether for beach locations or ski resorts, as luxury brands put their branding and curated product offers in front of the kinds of shoppers they want to attract just at the point when they might be in a free-spending frame of mind.
Fashion Network
19 hours ago
- Fashion Network
On and FKA twigs launch first co-designed products
British singer FKA twigs is continuing her collaboration with premium sports band On and this month will see them launching their first collab capsule. 'Building on the creative partnership' behind 'The Body is Art' campaign in which she starred, this capsule is the first co-designed collection between On and FKA twigs. The company said it's a 'milestone in the evolving creative partnership that continues to push the boundaries of movement and self-expression. Inspired by FKA twigs' dynamic lifestyle and passion for training across different disciplines, the collection blends performance and style in a way that mirrors how she moves through the world — from the studio to the street to the stage'. She's helped create both apparel and footwear with pieces 'intended for layering, comfort, and individual styling — with silhouettes designed to transition through different moments of the day'. The footwear meanwhile 'features a dance-inspired silhouette crafted to support freedom of movement'. There's also a campaign creatively directed by FKA twigs and brought to life via photographer Jordan Hemingway with 'surreal moving images' by multimedia artist Zeel Free. Together, the visuals "explore the multifaceted nature of twigs' identity as an artist, performer, and dreamer. She appears suspended in time, gliding through clouds in expressive poses that feel both weightless and timeless. Each look becomes a canvas for transformation, drawing the viewer into a fluid, dreamlike study of form and movement'. Key pieces in the capsule include the Studio Bra FKA, designed with contrast stitching and a low-cut shape and 'delivering a 'no feel' sensation during training'; the Studio Short FKA introduces a new 2-in-1-style silhouette with a skirt front and shorts back in soft fabric; and the Cloud x FKA shoe made from woven material with a satin feel — 'a dance-inspired design made for motion'. Along with other pieces, it all launches via On's webstore on 26 June.
