Woolies shoppers rage over new reward cut
Woolworths has axed a major saving point for Everyday Rewards members, the second within a fortnight.
Delivery Unlimited customers will no longer receive double rewards points to their Everyday Rewards accounts from June 1.
Delivery Unlimited is a $15 a month subscription which gave customers free delivery on same day or next day orders of $75 or more.
Shoppers were notified of the change via email, and took to social media to protest against the changes.
'I signed up for a 1 year subscription for every day rewards just to have then (sic) email me this plus remove the 10 per cent of Big W. What a joke … have emailed them back wanting a refund as they cannot keep up to their side of the deal,' a customer lamented online. Everyday Rewards members are facing a second discount cut within two weeks. NewsWire/ Gaye Gerard Credit: News Corp Australia
A Wooloworths spokesperson said Delivery Unlimited is still a great service for shoppers.
'Our Delivery Unlimited service continues to be very popular with customers and with an unlimited number of deliveries for $15 per month or $119 for an annual subscription, it provides great value and convenience to customers,' the spokesperson told NewsWire.
'We are streamlining Delivery Unlimited to focus on the primary benefit for subscribers which is providing timely and convenient delivery.
Direct to Boot will also become a complimentary service for members.
'As such we are removing 2x Everyday Rewards points from the program. Instead customers will receive three months complimentary Direct To Boot Now which offers Direct To Boot pick up in less than 60 minutes. Direct To Boot Now normally costs $5 per order.
'We believe Delivery Unlimited still provides compelling benefits to subscribers. However if anyone would like to cancel their subscription they can do so by contacting our customer service team.' Woolworths defended the decision and said great offers are still provided by their rewards programs. NewsWire/ Gaye Gerard Credit: News Corp Australia
This comes after Woolworths rewards shoppers threatened to cancel their memberships after the major supermarket axed a Big W discount.
From next month, Everyday Extra members will no longer be able to claim 10 per cent off their Big W purchases once per month.
'We're writing to let you know that, unfortunately, from Sunday June 1 2025, the BIG W monthly ten per cent off discount will no longer be part of the Everyday Extra benefits,' an email to customers said.
'Thanks for being an Everyday Extra subscriber and we hope you'll continue enjoying great value from your subscription.'
Shoppers flocked to social media criticising the supermarket and threatening to cancel their subscriptions.
Yeah, I've just cancelled my subscription. Second reduction in benefits in a year without reduction in cost/replacement of benefit,' a past customer lamented. Many have said they will be unsubscribing from the discount program, and will even shop elsewhere. NewsWire/ Gaye Gerard Credit: News Corp Australia
'This is ridiculous. It's my second year paying for this service … this current subscription year has been terrible. I don't even get to spend X amount for 4 weeks to get X amount of dollars,' one shopper wrote.
'Woolworths are definitely trying to get their money's worth and not for us now. Will look into Coles rewards,' another commented.
The changes will heavily impact families who use the rewards system, especially around holiday seasons to stretch their dollar a little more.
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