dbt Labs secures 2025 Snowflake award for AI data innovation
dbt Labs has been named the 2025 Snowflake Monetisation Data Cloud Product Partner of the Year by Snowflake.
Snowflake presented the award to dbt Labs for its achievements as part of the Snowflake AI Data Cloud ecosystem, with a particular emphasis on enabling joint customers to integrate dbt as a data foundation with increased speed and simplicity.
The companies have highlighted that this collaboration enables enterprises to discover, procure, and deploy dbt on the Snowflake platform. This, they say, allows organisations to maximise the value of their data and artificial intelligence investments, accelerate productivity throughout the Analytics Development Lifecycle (ADLC), and scale analytics capabilities to meet the demands of the AI era.
Industry recognition
"The Snowflake Marketplace is a powerful resource to connect enterprises to dbt, the standard for AI-ready structured data, and its latest features, all built to enable customers to bring more data stakeholders into the ADLC and capitalise on the massive opportunity AI is ushering in," said Shawn Toldo, Vice President, WW Partner Organization at dbt Labs. "Having one of our largest customers purchase dbt Cloud on Snowflake Marketplace last year is among our team's key achievements, and it's a testament to the strength of our partnership. We are honored to accept this year's Snowflake Monetisation Data Cloud Product Partner of the Year award and are eager to continue our collective work, delivering significant value to our current and future joint customers."
This marks the third consecutive year that dbt Labs has received a Snowflake partner award, reflecting a continued investment in, and impact of, the ongoing partnership between the two companies. Both organisations have stated their commitment to supporting customers in developing cost-effective AI-powered insights and data assets, with the goal of enhancing organisational trust in both data and data teams.
Partner perspective
Kieran Kennedy, Vice President, Data Cloud Product Partners at Snowflake, commented on the recognition, saying, "We're proud to name dbt Labs as Snowflake's 2025 Monetization Partner of the Year. Their team's work with the AI Data Cloud ecosystem has delivered remarkable results for our shared customers, allowing for data-driven innovation at scale. This award underscores our mutual dedication to expanding the frontiers of data and AI capabilities."
Customer impact
According to both companies, the partnership has provided joint customers with the ability to more easily embed dbt's standards for AI-ready structured data within their data operations, which they suggest helps scale analytics projects and drive adoption among a broader range of data stakeholders.
Snowflake has highlighted dbt Labs' role in enabling data teams to build and manage data assets that underpin AI initiatives, facilitating what both firms describe as organisational readiness for AI-driven analytics.
Continued collaboration
The companies referenced examples from the past year, including major customers purchasing dbt Cloud through the Snowflake Marketplace, as indicative of the partnership's strength. They state this arrangement has accelerated access to dbt's platform for enterprise users operating within Snowflake's ecosystem.
Both dbt Labs and Snowflake have reiterated their focus on supporting data practitioners in producing robust, trusted data sets that can be used across various analytics functions, asserting that this underpins future advances in enterprise AI adoption.
The companies have also indicated they will continue collective efforts to develop integrated offerings, supporting customers with the necessary tools to respond to the evolving role of data in the enterprise and the expanding scope of artificial intelligence projects.
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