McDonald's is bringing back a fan-favorite chicken item… and it's not the snack wrap
McDonald's is rolling out chicken strips to all US restaurants, marking its first permanent menu addition in four years.
It will the second big chicken-related item to be added to menus this spring.The highly anticipated return of the Snack Wrap is tipped to be next month
McCrispy Strips appeared at select locations nationwide today after what the company described as ' countless taste tests.' They will be in all US locations on May 5.
'When we introduce a new menu item like McCrispy Strips, we know we have a big promise to fulfill to meet our customer's expectations,' said North America chief supply chain officer Cesar Piña.
The fast food empire also debuted an all-new Creamy Chili sauce.
Customers can purchase a three or four-count of McCrispy Strips for $4.99-$5.99, and they come with one or two free sauce cups.
The McCrispy Strips, along with the fan-favorite Snack Wrap, will be on the McDonald's 'McValue' platform.
McDonald's has not revealed the Snack Wrap's return date, but an employee claimed it would arrive on Tuesday.
The McCrispy Strips came after multiple customers created petitions to bring back chicken tenders.
'The demand for chicken strips has been remarkable to see across the industry, so we knew we had to deliver something so craveable that it was worth the wait,' said Alyssa Buetikofer, chief marketing and customer experience officer at McDonald's.
'We took our time, listened to our fans and created a product we knew they would crave.'
Fans had already been craving the restaurant chain's snack wraps after it was discontinued in 2016.
Some restaurants served them until 2020 but were eventually removed to make room for new menu items.
Its Chicken Big Mac also caused a fuss when it was available for a limited time last year.
It was considered a participant in the chicken sandwich wars, a years long battle between fast food chains like Popeyes, KFC, Taco Bell, and El Pollo Loco.
Customers interested in eating other chicken offerings can order McCrispy or McChicken sandwiches.
McDonald's has been a strong contender in the chicken sandwich and value meal wars despite its sales declines
While McDonald's has remained a strong contender in the chicken sandwich and value meal wars, it's had multiple sales declines.
The chain's quarterly US comparable sales dropped following a brief E.coli outbreak last year.
It's looking to bounce back from its financial setbacks, and CEO Chris Kempczinski believes protein is one of this year's biggest trends.
'I think protein is going to be a big trend that you see, with people looking to get increased protein consumption,' he said in an Instagram video.
'Protein is hot. Everybody's into protein,' adding that it 'works perfectly' with items like chicken and fish fillets.
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