Phone 3 is big news from Nothing so wait for now and let the chips fall where they may
People, they care about Nothing. It is weird but true how a smartphone brand can elicit a response with their slightest move, even today, when clearly there are other pressing matters that perhaps need more attention. Everywhere you go, it feels like the world is at war, or at some crossroad substantial enough to change the course of human life as we know it.advertisementThe optimists will say, isn't it a good thing if something helps lessen the blow, so you can hit pause and feel some joy? Absolutely. Bring it on. It is tragic, but life can also be beautiful sometimes. Different people find happiness in different things. Some find it in discussing tech, the latest gadgets, smartphones, what have you. But some people also like to assume things.As remarkable as humans are and can be, some of us are in the habit of expecting the worst from things and people without getting to know them first. When something or someone isn't up their alley of thought and expectations, you'll see them getting hassled for no rhyme or reason. It's a perception thing. Sometimes, people also like to follow the herd, aligning their thoughts and expectations with what would appear as a consensus in life or on social media.advertisement
There is no right or wrong here, but to all those people, I say, go watch Ted Lasso on Apple TV Plus and if you can't for some reason, go watch this one specific scene where the protagonist – who is an American football coach hired to manage a British soccer team – talks about being curious, not judgemental, while playing a game of darts in a setting where he seems quite out of place. You can find it on YouTube. Now, Ted – or rather, the makers of the show – did not coin the phrase, but I mean, that hardly matters in this context.The bigger takeaway is that you should not be judgemental. But be curious. The world at large was curious as long as the Phone 3 was just an idea. There were hopes and expectations that it would look a certain way and have a particular type of hardware set because Nothing threw a curveball that it was making a true flagship, its first ever. It did not – and this is important – share any other details though. Brands do need to build hype and make people excited about their products. It is the same for Nothing.advertisementBut as we approach D-Day – the Phone 3 will officially break cover on July 1 – it has started revealing more details.Two of the biggest updates are: there will be no glyph lights (but something else instead) and it will be powered by the Qualcomm Snapdragon 8s Gen 4 processor. Based on this data, people hugely invested in these things, have started to paint a picture of what this upcoming phone could look like. That is okay. They are curious. If anything, it helps Nothing's cause. Not many brands can create this level of engagement today.But what's perplexing is how some are judging it solely based on one spec – the chip – even before the Phone 3 has started shipping. They've not even seen it yet and already formed an opinion. One user on X called it a 'robbery', given the phone is confirmed to cost around 800 Euros. It won't be cheap, at least in Europe, but to liken it to being overpriced just because it has a certain chip is premature and a bit harsh. To be fair, Nothing never promised anything. Not Snapdragon 8 Elite, not Snapdragon 8 Gen 3 – nothing. So, technically, it didn't break any rules. If you were expecting something different, it is your problem. Deal with it. Okay, maybe that was harsh, too. My apologies if I was out of line.advertisementBut here's the thing. The smartphone market is full of choices. Even at the higher end, there are a bunch of options. Not all are alike. And specifically, not all phones have the fastest chip in the world. The Pixel 9 series is one of the biggest outliers where, even though Google has used a chip which is based on older Samsung Exynos tech, it performs brilliantly in day-to-day. It, too, received a lot of flak at the beginning. Some criticise Google, even today.Cut to Apple, the iPhone 16 has a chip which is technically not as fast as the pro variant it puts inside the iPhone 16 Pro and Pro Max models. If anything, these examples should make you feel pumped up about what Nothing could do with the Phone 3 given its fantastic track record with software. Not judge it, but be a little curious about how a small startup from London with a former OnePlus co-founder at the helm, is taking on the biggies. We all love a good underdog story and here's one that is ripe with possibilities. There's a 50-50 chance that it might fail, but do you ever wonder – what if it wins? Now that will be something.Tune In
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