Epic Expansion: Sölden Joins Vail Resorts, Inc. (MTN)' Global Ski Portfolio
Vail Resorts, Inc. (NYSE:MTN) has announced adding Austria's Sölden to its growing European network just ahead of the May 26 deadline for securing the 2025/26 Epic Pass at the year's lowest price.
An aerial view of a mountain resort, its snow-capped peaks and lush ski slopes revealed in all their glory.
Sölden joins five other Austrian destinations, including Mayrhofen and Silvretta Montafon, thus expanding Epic Pass access to 34 ski areas across Europe. Guests can purchase the Epic Pass now ($1,051 USD for adults) and gain five days at Sölden, with extra incentives such as two Buddy Tickets and six Ski With a Friend Tickets. With Sölden, the company has elevated the product's appeal and could potentially attract more international skiers.
Bill Rock, President of Vail Resorts, Inc. (NYSE:MTN)' Mountain Division, made the following comment:
"Sölden is a bucket-list resort that we are thrilled to add to the Epic Pass. In addition to the amazing skiing and riding, it also contains experiences that don't exist anywhere else like the 007 ELEMENTS Bond experience and the Aqua Dome."
The new positive outlook from Sölden comes amid internal shifts. Courtney K. Goldstein stepped down as Executive VP & Chief Marketing Officer on May 16, 2025. Vail Resorts, Inc. (NYSE:MTN) described the move as personal and unrelated to company direction. Meanwhile, the downgraded price target from $185 to $160 continues to stand, with the BofA maintaining a Neutral rating on the stock.
While we acknowledge the potential of MTN as an investment opportunity, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than MTN and that has 100x upside potential, check out our report about the
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