New feature makes dating more social and friend-friendly
Tinder Launches 'Double Date': The New Way to MakeConnections with Your Bestie
Tinder has launched a new feature called 'Double Date', allowing users to pair up with a friend and match with other pairs. The update is aimed at making dating more social and less stressful by turning it into a group experience.
The feature follows the success of the dating app's other social tools like 'Tinder Matchmaker' and 'Share My Date', which also involve friends and family in the dating process. With
Double Date
, users can now explore the app in a more relaxed and supportive way, alongside someone they trust.
To use the new feature, users tap the feature icon and select up to three friends to form a pair. From there, they swipe through other duos.
If either person in a pair likes another pair, and the feeling is mutual, a group chat is created to help start the conversation.
Tinder tested the feature in several countries before launch. Results showed that nearly 90% of
Double Date
profiles came from users under 29, with Gen Z making up over half of Tinder's global user base. Women using the feature were three times more likely to like a pair than individual profiles, and users sent 35% more messages in 'Double Date' chats compared to one-on-one conversations.
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The new feature also brought in new and returning users. Around 15% of those who accepted a
Double Date
invitation were either new to the app or had recently reactivated their accounts. Tinder says the new feature aims to make dating more fun and collaborative, especially for younger users.
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