The Sports Bra, West Coast sports bar known for showing only women's sports, coming to Indy
A West Coast-based sports bar is branching out to Indianapolis, and Hoosiers largely have the Indiana Fever to thank.
The Sports Bra, a Portland, Oregon-based sports bar known for exclusively showing women's sports on its TVs, announced in a press release June 3 that it will be opening franchise locations in Indianapolis, Boston, Las Vegas and St. Louis.
In the news release, Sports Bra founder and CEO Jenny Nguyen said the four cities' professional women's sports teams and fan bases made them attractive destinations for franchises, forming a "starting five" with the brand's Portland eatery, which opened in 2022.
"Together, we're serving fans nationwide who are hungry for spaces that not only champion women's sports, but create a community where everyone feels like they belong," Nguyen said. "There is no better moment than this to open these places."
The release did not specify a location for an Indianapolis Sports Bra nor a timeline for opening.
Indianapolis found itself at the center of the women sports world last year after the Fever used the first overall pick in the 2024 WNBA draft to select Caitlin Clark, a sharpshooting phenom from Iowa whose ascent to superstardom has coincided with massive jumps in women's sports viewership, revenues and financial investment.
The Sports Bra has ridden that wave to expansion; since opening in 2022, the brand has received investments from the 776 Foundation, a fellowship program started by tech entrepreneur and Reddit co-founder Alexis Ohanian, who is also the husband of tennis legend Serena Williams.
Hoosiers can expect familiar sports bar fare at the Sports Bra like burgers, appetizers and a full bar, with options for a wide variety of dietary preferences including vegetarian, vegan, gluten-free, non-alcoholic and dairy-free offerings, according to the news release.
While Fever games could take center stage in Indy during the WNBA season, the bar also purports to show effectively every televised women's college sport.
Each of the four new Sports Bra locations will be locally owned and operated with food from nearby producers and "support their hometown teams" with decorations and team memorabilia, the release said.
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