North America Web Application Firewall Market Forecast Report 2025-2033, with Key Player Profiles for Akamai Technologies, Cloudflare, Qualys, F5, Fortinet, Radware, Microsoft & Barracuda Networks
As threats evolve, businesses across industries are investing heavily in WAF solutions to protect digital assets, ensure regulatory compliance, and maintain customer trust. Cloud-hosted WAF products offer scalability and easy deployment, spurring adoption. Key sectors include e-commerce, healthcare, and finance. Challenges persist in high implementation costs and integration with legacy systems.
North American Web Application Firewall Market
Dublin, June 09, 2025 (GLOBE NEWSWIRE) -- The "North America Web Application Firewall Market Size and Growth Trends and Forecast Report 2025-2033" report has been added to ResearchAndMarkets.com's offering.The North America Web Application Firewall (WAF) Market is expected to expand strongly, increasing from USD 2.13 billion in 2024 to USD 6.65 billion by 2033.
The growth is driven by growing cybersecurity threats, an upsurge in web-based applications, and strict data protection laws. Companies across industries are spending big on WAF solutions to protect digital assets, provide regulatory compliance, and preserve customer trust.
Growth Drivers in the Web Application Firewall Market in North America
Increased Cybersecurity ThreatsIncreased levels and frequency of cyberattacks have hugely driven up the uptake of Web Application Firewalls (WAFs) in North America. Organizations are constantly threatened by ransomware, phishing, and DDoS attacks on their web applications. WAFs offer essential protection by blocking malicious traffic and guarding against data breaches. With an increasing number of businesses migrating more services online, protecting customer data and business data has become more pressing, and WAF adoption across industries has been growing widespread. May 2023, Global cybersecurity software and services company Fortra unveiled an upgraded Managed Web Application Firewall (WAF) service. Offered by Fortra's Alert Logic business, the solution integrates the sophisticated tools and security know-how organizations require to safeguard key web applications and APIs from attack.E-commerce and Digital Services GrowthThe proliferation of online retailing, digital banking, and telemedicine services has driven the demand for solid web application security. As companies expand their online platforms, so too does the attack surface, leaving them increasingly exposed. WAFs secure customer transactions and sensitive data, maintain business continuity and compliance, and support regulatory mandates. The growing need for safe and seamless online experiences is forcing North American businesses to spend generously on sophisticated WAF solutions. Feb 2025, Yottaa, a pioneer in eCommerce website performance optimization, introduced Yottaa Web Performance Services. This managed solution accelerates website performance, increases security, and reduces operational complexity for online retailers and brands. Leverage best-in-class technologies from Fastly, HUMAN Security, and Yottaa, it delivers a high-performance platform optimized for eCommerce.Strict Data Protection RegulationsRegulations such as the California Consumer Privacy Act (CCPA) and vertical regulations such as HIPAA have imposed strict data protection requirements. Firms must protect personal and financial data or incur massive fines. WAFs are important components in compliance initiatives by protecting web applications from unauthorized access and security breaches. The regulatory landscape in North America is driving organizations in various industries - particularly healthcare, finance, and retail - to invest in WAF as a means of evading legal consequences. The California Privacy Rights Act (CPRA), enacted through ballot initiative in November 2020, is the most far-reaching state data privacy law to date. It modifies the California Consumer Privacy Act (CCPA) and became effective in January 2023.Challenges in the North America Web Application Firewall Market
High Implementation and Maintenance CostsIt is costly to implement and manage WAF solutions, particularly in small and medium-sized enterprises (SMBs). The costs consist of software licenses, hardware appliances, professional IT personnel, and maintenance. Such costs might drive most organizations away from investing in high-quality WAF systems, especially when matching limited cybersecurity budgets. Moreover, regular updates and tuning must be done to ensure that WAFs remain effective, and this contributes to the overall cost of ownership and represents a serious market challenge.Complex Integration with Legacy SystemsMost North American businesses have legacy IT infrastructure. It is complex and expensive to integrate newer WAF solutions with older systems. Integration can lead to compatibility problems, poor system performance, and rising operation risks. The complexity tends to hinder or slow down WAF deployment, particularly in traditional sectors such as manufacturing and government, and thus brakes the overall expansion of the WAF market across North America.United States Web Application Firewall MarketThe United States leads the North America WAF market due to a widespread presence of healthcare organizations, financial institutions, and tech giants. High WAF adoption rates are being driven by stringent regulatory standards, increasing cybersecurity threats, and operational resilience demands. U.S. firms are making investments in both cloud and on-premises WAF products to protect their assets from sophisticated threats and also remain compliant with federal and state data protection legislation. March 2025, Akamai Technologies, Inc. has been identified as a Leader in The Forrester Wave: Web Application Firewall Solutions, Q1 2025 report.Canada Web Application Firewall MarketCanada's WAF market is steadily developing, with momentum provided by measures to strengthen country-level cybersecurity capabilities and defend sensitive infrastructure. Enterprise adoption of digital services in Canada is growing fast, which ranks cybersecurity high as a concern. Banking, health, and the government are industries that lead in WAF consumption. Beyond defenses against data intrusions, Canada's WAFs enable entities to comply with privacy regulations such as PIPEDA. June 2024: Vercara is opening its first distributed denial-of-service (DDoS) and application security (AppSec) point of presence (PoP) in Toronto, Canada. The new PoP expands Vercara's international presence for its UltraDDoS Protect and UltraWAF solutions, providing Canadian customers with an in-country data processing and mitigation solution.Mexico Web Application Firewall MarketMexico's WAF market is growing as companies go digital and face an increasing number of cyber attacks. Sectors like finance, retail, and manufacturing are prioritizing web application security to safeguard consumer information and business processes. While awareness of cybersecurity has increased, market issues persist in terms of cost and technical skills. Nevertheless, growing investments in IT security and government initiatives are driving WAF adoption in the country.
Key Players Analysis
Akamai Technologies, Inc.
Cloudflare Inc.
Qualys Inc.
F5 Inc.
Fortinet Inc.
Radware Ltd.
Microsoft Corporation
Barracuda Networks, Inc.
Key Attributes:
Report Attribute
Details
No. of Pages
200
Forecast Period
2024 - 2033
Estimated Market Value (USD) in 2024
$2.13 Billion
Forecasted Market Value (USD) by 2033
$6.65 Billion
Compound Annual Growth Rate
13.5%
Regions Covered
North America
North America Web Application Firewall Market Segmentation
Component
Solution
Services
Organization Type
Large Enterprises
Small and Medium Enterprises
Deployment Mode
On-Premise
Cloud
Industry Vertical
Retail
BFSI
Manufacturing
Government
IT & Telecommunication
Healthcare
Energy & Utilities
Others
Countries
United States
Canada
Mexico
Rest of North America
The key players have been analyzed by:
Overviews
Key Persons
Recent Developments
Revenue
For more information about this report visit https://www.researchandmarkets.com/r/qv1qck
About ResearchAndMarkets.comResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Attachment
North American Web Application Firewall Market
CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
7 minutes ago
- Yahoo
Circle stock extends rally for third day in a row as stablecoin momentum grows
Circle stock (CRCL) rallied for a third day in a row on Monday as investor enthusiasm over stablecoins continued to surge. Shares jumped as much as 20% before paring gains, building on an 80% rally last week after the Senate passed legislation that provides a federal framework for stablecoins, which are digital tokens backed by assets such as the US dollar. Wall Street strategists also pointed to deal-making in the digital asset space as another tailwind for the issuer of USDC stablecoins (USDC-USD). On Monday, fintech firm Fiserv (FI) announced plans to launch a digital asset platform, including a new stablecoin (FIUSD) by the end of this year using existing infrastructure from issuers Paxos and Circle. "For CRCL, we like seeing its inclusion as a leading partner of FI as FI develops its own stablecoin - this is a nice 'win' for CRCL which highlights the company's ongoing rise," Seaport Research Partners analyst Jeff Cantwell wrote in a note on Monday. Last week, Cantwell initiated Circle with a Buy rating and a price target of $235. Shares are up more than 800% from their IPO price of $31 on June 5. "We view Circle as a top-tier crypto 'disruptor' with a sizeable future opportunity," Cantwell wrote last Friday, noting that the company will benefit from an improving regulatory climate in the US. The stock surged last Wednesday following the Senate's passage of the GENIUS Act, legislation which Wall Street expects to be passed by the House and signed by the President this year. "Circle's success isn't just about one company doing well," said Anthony Georgiades, founder of Innovating Capital, a firm focused on early-stage investments across crypto, AI, and deep tech. "It's a clear validation of stablecoins as a core piece of the digital asset ecosystem and shows that crypto is gaining legitimacy with the broader financial world," he added. Read more about Circle's stock moves and today's market action. Ines Ferre is a senior business reporter for Yahoo Finance. Follow her on X at @ines_ferre. Click here for in-depth analysis of the latest stock market news and events moving stock prices Sign in to access your portfolio
Business Wire
23 minutes ago
- Business Wire
Jadwa Acquires Majority Stake in Leading Retailer Makhazen Alenaya Through its GCC Diversified Private Equity Fund
RIYADH, Saudi Arabia--(BUSINESS WIRE)--Jadwa Investment, a leading investment management and advisory firm in the Middle East, today announced the acquisition of a majority stake in Makhazen Alenaya through its flagship blind-pool vehicle, Jadwa GCC Diversified Private Equity Fund. Founded in 2019, Makhazen is a fast-growing Saudi retail concept with 15 branches across the Kingdom. The company has redefined the beauty and personal care sector by pioneering an emerging retail format: the multi-category specialist. Makhazen offers a wide, curated product range at consistently affordable prices and through a premium one-stop-shop experience. Backed by strong consumer traction and a scalable operating model, the company is poised to expand its footprint across Saudi Arabia. The transaction marks Jadwa's fourth investment under Jadwa GCC Diversified Private Equity Fund (formerly known as GCC Private Equity Fund I). The fund's prior investments include Gissah Perfumes, Blackspoon Group, and Tikkaway. Tariq Al-Sudairy, Managing Director & CEO of Jadwa Investment, commented: 'We are pleased to partner with Makhazen Alenaya in our second investment in the region's retail sector. The transaction reflects our confidence in the Kingdom's evolving consumer landscape, supported by far-reaching economic reforms and a shift toward modern retail formats.' Elie El-Khoury, Head of Private Equity at Jadwa Investment, added: 'Makhazen is a clear category leader in a fast-evolving retail landscape. It pioneered value-driven pricing with premium customer experience, which sets it apart from traditional formats and positions it for significant growth. This investment reflects our strategy to back high-growth businesses with scalable, defensible platforms.' Speaking on behalf of Makhazen Alenaya, Abdullah Almudaihesh, Co-Founder and CEO, stated: 'Partnering with Jadwa Investment marks a defining milestone in Makhazen's journey. We will leverage Jadwa's deep expertise to accelerate our growth, strengthen our operational capabilities and governance, and unlock long-term value. This partnership will reinforce our leadership position in the Kingdom's beauty and personal care sector and lay the foundation to list on the Saudi Exchange's Main Market.' About Jadwa Investment Jadwa Investment is a Riyadh-headquartered investment management and advisory firm with more than SAR 100 billion (USD 30 billion) in client assets across public equity, private equity, real estate, private credit, fixed income, and money market investments. Its clients include government-related entities, local and international institutional investors, prominent family offices, and high-net-worth individuals. Jadwa Investment is licensed by the Capital Market Authority of Saudi Arabia (CMA) as a capital market institution, with registration number 06034-37.
Yahoo
an hour ago
- Yahoo
Holcim North American Spinoff Amrize Slips in Trading Debut
(Bloomberg) -- Amrize Ltd.'s shares fell in Switzerland following the North American cement-maker's spinoff from Holcim Ltd, as the building materials conglomerate looks to unlock value through a separate listing. Bezos Wedding Draws Protests, Soul-Searching Over Tourism in Venice One Architect's Quest to Save Mumbai's Heritage From Disappearing NYC Congestion Toll Cuts Manhattan Gridlock by 25%, RPA Reports Shares in the US cement-maker closed down 15% at 39.31 Swiss francs ($48.38) apiece in Zurich, compared to the reference price of 46.08 Swiss francs stated in a notice from the Swiss stock exchange. The closing price gives Amrize a market capitalization of around 22.3 billion Swiss francs. Shares were trading at $49 in New York. Meanwhile, the remaining firm Holcim Ltd.'s shares closes 14% higher at 54.3 Swiss francs from a reference price of 47.60 Swiss francs apiece. Shareholders in Holcim were given one Amrize share for each one they held in the parent company. Read: Can Holcim's US Spinoff Cement a Higher Valuation?: ECM Watch Amrize is the largest cement provider in the US and Canada as measured by sales and production volume, according to a letter to shareholders earlier this month. It has more than 1,000 sites and 19,000 employees across North America and in 2024 it generated $11.7 billion in revenue — a 13% compound annual growth rate from 2021, according to a statement on Monday. Vontobel analyst Mark Diethelm launched coverage of Amrize with a hold rating on Monday, saying the US construction market is challenging in the near-term and he expects near-term volatility in the share price. Jan Jenisch, who is both chief executive officer and chairman, said last year that his own valuation for Amrize's valuation was around $50 billion, although a lot has changed since then. Bloomberg Intelligence said Amrize could reach a valuation exceeding $36.2 billion. Jenisch wants to grow through mergers and acquisitions, particularly on the building solutions side of the business, which has higher multiples and gives a better return on invested capital. Amrize is the largest cement company in North America and the second-largest commercial roofing company in the region, according to an investor presentation. Amrize's shares are listed in both Zurich and New York under the symbol AMRZ. --With assistance from Matthew Griffin. (Updates shares in 2nd and 3rd paragraphs with European closing values.) Luxury Counterfeiters Keep Outsmarting the Makers of $10,000 Handbags Is Mark Cuban the Loudmouth Billionaire that Democrats Need for 2028? Ken Griffin on Trump, Harvard and Why Novice Investors Won't Beat the Pros The US Has More Copper Than China But No Way to Refine All of It Can 'MAMUWT' Be to Musk What 'TACO' Is to Trump? ©2025 Bloomberg L.P. Sign in to access your portfolio
