The Weeknd and Nespresso Brew Up a Creative Collaboration
Summary
Nespressohas teamed up withThe Weeknd's artisanal coffee brand,Samra Origins, to launch a new collection celebrating culture, creativity and daily rituals. Named after his mother, Samra Origins reflects The Weeknd's Ethiopian heritage and family traditions surrounding coffee. The collaboration kicks off with the Nespresso I Samra Origins Togetherness Blend, a rich, bold roast designed to bring people together over a shared love of coffee.
Available now in the U.S. and Canada, the collection includes the limited-edition Togetherness Blend, a travel mug and a tumbler, all inspired by The Weeknd's offstage rituals and creative process. The partnership extends beyond product, with Nespresso also serving as the headline sponsor for The Weeknd's world tour, offering fans exclusive experiences.
'Coffee runs deep in my family culture — it's about gathering, sharing, reflecting,' said The Weeknd. Nespresso CEO Philipp Navratil added, 'Just as music blends genres, our coffee brings people together.' More product drops are expected later this year as the partnership evolves.
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