HealthOK pays tribute to tireless fathers in its Father's Day campaign
Mankind Pharma
, India's pharmaceutical company, has launched a new
Father's Day campaign
for its flagship brand HealthOK pure vegetarian multivitamin tablets.
This initiative celebrates fathers across the nation who demonstrate unwavering dedication to their responsibilities without ever getting tired.
The campaign positions fathers as "
HealthOK Heroes
" – real-life superheroes who provide unconditional support to their families especially children while maintaining their energy and enthusiasm for parenthood.
Joy Chatterjee, vice president, sales and marketing head, consumer business unit, Mankind Pharma, said, "Our campaign acknowledges that today's fathers seamlessly transition between multiple roles; they are providers who ensure family security, protectors who offer safety, mentors who guide with wisdom, and friends who share in life's joys.'
The Father's Day campaign will be backed by a marketing push across digital and traditional platforms.
The company stated that HealthOK celebrates the strength of every father and the potential of every child — because when kids are healthier, fathers are happier.
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