Latest news with #visionary
Forbes
3 days ago
- Business
- Forbes
The Local Content Cluster Strategy: How To Outrank Your Competitors
Oleg Levitas, a visionary SEO Expert, founded Pravda SEO to revolutionize how local businesses dominate search rankings. After nearly two decades helping local businesses improve their SEO, I've seen the same pattern repeat: Companies invest in service pages, blog content and social updates—but without a strong local SEO strategy, their rankings plateau, leads slow down, and local visibility falls short. In 2025, generic service pages and scattered blog posts likely won't go far in local SEO. Search engines prioritize organized content, topical depth and clear relevance. They need to see what you offer, where, and how your pages connect. That's what a local content cluster strategy is designed to solve. It can bring your content into focus, strengthen your authority, and help your business show up in the searches that lead to real customers. The local content cluster strategy is a smart, strategic way to structure your website—one that mirrors how people search and how search engines understand relevance. Instead of treating every page separately, you build around a central topic—usually a core service. A pillar page provides an overview, with supporting pages covering related details and search-driven questions. Next, you add location pages SEO-optimized for each town or neighborhood you serve. These should go beyond changing city names, reflecting local context and terminology that will help users and search engines trust you. Why does this structure work? In my experience, there are three main reasons: • It helps users get answers faster, without jumping between disconnected pages. • It signals depth and topical authority SEO to search engines. • It strengthens internal linking, improving flow and visibility across your site. With this strategy, you're no longer chasing broad terms like 'garage door repair near me.' Now, you rank for high-intent searches like 'garage door sensor replacement in Marshfield MA' or 'opener spring cost in Plymouth'—the searches that convert. If you've already built out service pages and started covering local areas, you're halfway there. But unless they're built to work as a system, it's less likely that they'll earn rankings—or results. These three steps can help you take your setup to the next level. 1. Make sure everything aligns. Your website and Google Business Profile should tell the same story—same services, areas and details. If these are misaligned, it can weaken trust and give search engines less reason to rank you. 2. Write location pages that feel local. A big mistake I see many businesses make is copying one location page and swapping in different city names. To create location pages that are SEO-optimized to rank, each needs to reflect the area it targets. Mention real neighborhoods, landmarks or local challenges—details that show you understand the place, not just the Zip code. 3. Use internal links to create flow. Strong internal linking ties your local content cluster together. Connect FAQs, service pages and location pages to your pillar page to guide users and give search engines the clarity to rank your site. And don't forget schema markup—add it to your service and location pages to help search engines understand what you do and where. The good news is that you don't need to implement your local content cluster strategy all at once. I've found that this 90-day rollout can allow companies to move in phases, building structure step by step. • Identify your core services and the geographic areas you serve. • Develop a keyword list based on search volume and buyer intent. • Use a topic cluster SEO model to outline your content: one pillar page, supporting pages, and location pages SEO-targeted for nearby towns. • Write your pillar page with comprehensive service coverage. • Create three to six supporting pages that address detailed questions and subtopics. • Focus on structure, problem-solving and user intent. • Write location pages that reflect the cities you serve. Be specific. • Reference landmarks, neighborhoods or seasonal concerns that matter locally. • Link these pages to your pillar page and supporting content. Smart internal linking helps reinforce your authority. • Improve your mobile usability and page speed. • Fix broken links and tighten your internal linking structure. • Monitor performance, and optimize pages that aren't getting traction. This approach isn't aiming for quantity. You're building a clear, connected strategy that will help your business stay visible long-term. Even with the right structure in place, I often see local SEO strategies fall short because of the following execution gaps: • Duplicate Or Thin Location Pages: If only the city name changes, Google may not index the pages. Include local context that matters—to users and Google. • Keyword-Stuffing: Overusing phrases like 'garage door repair Marshfield MA' makes content difficult to read and less credible. • AI-Generated Content With No Editing: AI tools can help, but all content still needs human review and judgment. Quality matters. • Poor Mobile Experience: If your site is hard to use on a phone, many people won't stay—and search engines notice that. SEO for local businesses typically works best when you stop gaming the system and deliver helpful, well-structured content that earns visibility. And the more relevant and useful your content is over time, the better future pages should start to perform. In my experience, long-term success in local SEO doesn't come from shortcuts. It comes from strategy—specifically, one that combines structure, clarity and intent. When done right, local content clusters for SEO can improve rankings, guide local traffic and give every page on your site a clear purpose, showing search engines what you offer and why customers should choose you. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
RNZ News
11-06-2025
- Politics
- RNZ News
Former New Plymouth mayor remembered as a 'visionary'
Former New Plymouth mayor David "Daisy" Lean is being remembered as a "visionary" who injected a youthful energy into the role. Robin Martin reports. Tags: To embed this content on your own webpage, cut and paste the following: See terms of use.
Washington Post
10-06-2025
- Entertainment
- Washington Post
The musical world that Sly Stone made for us still spins
Not even in a world this big, bad, beautiful, wonderful, horrible, overstimulated and hyperbolic can we begin to overstate the importance of Sly Stone. His death on Monday at 82 feels too enormous, too unwieldy for whatever tools we have to measure it. He's one in a tiny handful of 20th-century visionaries who created the musical reality we've lived in ever since, standing shoulder to shoulder with his peer influences (the Beatles, Bob Dylan, Aretha Franklin, James Brown, all of Motown) and the star students he inspired (Parliament-Funkadelic, Prince, Janet Jackson, Outkast, all of hip-hop, all of everything). Pop's utopian impulse might not begin with him, at least not in a tidy, big bang way, but it doesn't grow so vast — so quickly — without the immensity of his imagination. When we grieve Sly Stone, we grieve a sense of what's possible in all music.
ABC News
09-06-2025
- ABC News
Man who died in police custody at Darwin hospital remembered by Wadeye community
A man who died in police custody at a Darwin hospital on Saturday has been remembered as a "great visionary and educator" as the remote Northern Territory community of Wadeye mourns his loss. The 68-year-old — referred to as TN after his death — was a senior elder from the Kardu Rak Kirnmu clan and traditional owner who lived in the community on the Top End's west coast, formerly known as Port Keats. TN was taken into protective custody by Australian Federal Police (AFP) at Darwin airport on May 30 and was later admitted to Royal Darwin Hospital's (RDH) intensive care unit, where he died on Saturday. Northern Land Council chair Matthew Ryan said TN's "work for his community and people will never be forgotten". "My heart goes out to his loved ones and all mob across the Wadeye and Darwin Daly regions," he said in a statement on Sunday. "His legacy will live on." The Thamarrurr Development Corporation (TDC), of which TN was a board member, also released a statement saying he was a much loved and respected mentor to his community. "A great visionary and educator, a campaigner for a better life for his community and a respected leader, he will be greatly missed," a spokesperson said. "He played a key role in developing and guiding TDC to become the organisation it is today." Catholic Bishop of Darwin Charles Gauci said he had known TN "for many years" and "had the privilege of being with [him] on the day he died", saying he was "deeply saddened at his death". "I was able to accompany him on the last day of his life, I was in the hospital with his wife and family and to pray with him and to be there with them, walking with them at this very significant time," he said. "I have great respect for him as a great leader, he had vision and understanding, he was a very educated man. "He believed in education as empowerment and he was an educator for many years himself. "He was co-principal at the school at Wadeye and really contributed deeply and widely there for the education of young people." Bishop Gauci said TN's loss would leave "a big gap", calling on other leaders across the community step up and continue his "vision of two way". "Two way means be deeply connected with your roots and your culture and celebrate that but also, be open to the realities of life and adapt," he said. An AFP spokesperson said the 68-year-old man was taken to RDH for "sobering up" after being detained on May 30 for allegedly attempting to board a flight while intoxicated. "The man was taken into 'protective custody' by AFP officers under section 128 of the Police Administration Act (PAA) at Darwin airport," they said in a statement. "AFP officers then transported the man to a Darwin hospital where he could be supervised and monitored while sobering up." The PAA allows police in the Northern Territory to apprehend a person without warrant, if the officer believes they are intoxicated in a public place. Under the legislation, a person can be apprehended if police believe they are "unable to adequately care for" themself, may "cause harm" to themself or others, may "intimidate, alarm or cause substantial annoyance to people" or are "likely to commit an offence". The AFP spokesperson said the man experienced a "sudden and serious medical episode" upon arrival at RDH and was admitted to intensive care, where he remained until his death on Saturday. However an NT Police spokesperson said shortly after he was taken into AFP custody, the custody sergeant and a nurse assessed him at the Palmerston watch house "where it was deemed necessary to convey the man to RDH for further assessment". NT Opposition Leader Selena Uibo said the "devastating loss" would be "felt deeply across the territory" and to have two deaths in custody in less than two weeks was "beyond tragic". "[TN] was a respected and strong leader — valued for the guidance he provided to those he worked alongside and the outcomes he helped deliver for his community," she said in a statement. "I know many Territorians will be feeling a profound sense of grief and shock at these two lives tragically cut short. "My thoughts today are also with our police, first responders and hospital staff who are always there for the community in the most difficult of circumstances." Local member for the Daly region, Dheran Young, said his thoughts were with TN's family and community. "Your vision, leadership and advocacy inspired us all," he wrote on social media.
Forbes
06-06-2025
- Business
- Forbes
The Age Of Digital Divination
Warren Buffett If you could be in the 99th percentile in one of these two skills, and just 55th percentile in the other skill, which would you pick? One is a visionary who can predict ten years ahead—the year 2035—with perfect clarity. Interest rates. Gold prices. Fashion. Presidents and prime ministers. The other choice is a 99th percentile detective, a star at separating signals from noise, but who is only 55th percentile good at ten-year forecasts. At first blush, one might be tempted to choose the visionary's skills. Market history shows that every rolling ten-year period produces a few investments that go up 500x or more. I have dreams (and regrets) that it's 2018 and I just mortgaged my home and liquidated my retirement funds to bet it all on Nvidia. Of course I didn't do that. My bad: I truly liked Nvidia and its CEO Jensen Huang 15 years ago. My mistake was not looking deeper, to find signals in the noise. The signals pointed to Nvidia in 2010 and 2015. They screamed buy Nvidia! after 2018. I have a hunch that AI's ten-year forecasting powers will disappoint us, now and for a long time. But AI's power to separate signals from noise along the way will astonish us. That's why we need to jump in and master AI now. So we can profitably detect signals in the noise of tariffs, war drums, hype and gloom. When Warren Buffett, known as the Oracle of Omaha, announced his retirement in May, many asked if it was likely, or even possible, to see another investor in his league. Buffett began his stock-picking career in the mid-1950s, working out of his modest house. His original investors were family and friends, and Buffett at the time was a pure value investor following the principles of his Columbia Business School lecturer Benjamin Graham. Buffett bought stocks that were heavily discounted to their intrinsic value. Out of fashion. Dirt cheap. Between 1957 and 1968, Buffett's small private fund reportedly delivered an average annual return of 25%. In 1965, Buffett acquired a struggling textile company, Berkshire Hathaway, and grew it into the world's most valuable public holding company. Over six decades, Berkshire produced a 19.9% compound annual return, roughly twice the S&P's average over the same period. One thousand dollars invested in Berkshire when the Rolling Stones' '(I Can't Get No) Satisfaction' topped the pop charts would be $54 million today. What if you had invested in the S&P index instead for 60 years? Sorry, $304,000. For the entirety of Buffett's extraordinary run, he avoided making predictions about the market or the future. In 1965, Toyota was building a reputation for small, reliable cars while Singapore was a startup nation with a new leader. Nowhere did Buffett predict that Toyota would become the world's top car company by sales. Buffett never predicted Singapore's rise to become one of the world's wealthiest cities per capita. He didn't foresee the Soviet Union's collapse or the rise of China. He said nothing about personal computers, the Web, or smartphones. He only became an Apple investor after it had turned into a cash-generating monster. Buffett's superpower was not predicting the future. It was detecting signals in the noise. Upon Buffett's retirement, Wall Street Journal columnist Jason Zweig wrote 'Why There Will Never Be Another Warren Buffett.' Zweig cited three Buffett superpowers: 1. Pattern recognition developed over 70 years and the careful reading of an estimated 100,000 financial reports. 2. A memory that 'is almost supernatural.' 3. Unparalleled access to financial information. Buffett was a one-man AI machine long before AI. Zweig is correct in saying there will never be another Buffett. The investing game will have moved on. But the new AI-armed investors will separate themselves from the pack exactly the way Buffett did: Seeing not the future, but signals in the noise.
