Latest news with #visionOS
Geeky Gadgets
6 days ago
- Geeky Gadgets
New Apple visionOS 26 Features Overview WWDC25
What if your operating system could anticipate your needs, adapt to your preferences, and make every interaction feel seamless? With the release of visionOS 26, that vision is closer to reality than ever. Packed with 26 fantastic features, this update isn't just about incremental improvements—it's a bold step toward redefining how we interact with technology. From smarter multitasking to immersive augmented reality tools, visionOS 26 promises to elevate both productivity and creativity. Whether you're a tech enthusiast eager to explore innovative functionality or someone seeking a smoother, more intuitive digital experience, this update has something for everyone. In this comprehensive overview, Justin Ryan uncovers the standout enhancements that make visionOS 26 a fantastic option. Expect to learn how refined gesture controls make navigation more fluid, why smarter battery efficiency could extend your device's lifespan, and how advanced accessibility tools are setting new standards for inclusivity. But that's just the beginning—this update also introduces deeper customization options, robust privacy measures, and enhanced device syncing for a truly cohesive ecosystem. Each feature has been thoughtfully designed to not only meet but exceed user expectations. So, what does this mean for the way you work, play, and connect? Let's explore the possibilities. visionOS 26 Key Highlights Streamlined User Interface and Navigation The updated visionOS interface offers a cleaner, more intuitive design, making navigation faster and more efficient. Improved layouts prioritize accessibility, making sure tasks require fewer steps to complete. Gesture controls have been refined for greater precision, allowing smoother and more natural interactions. For example, swiping between apps or accessing settings now feels more responsive, reducing friction in everyday use. These changes aim to make the system more user-friendly for both new and experienced users. Improved System Performance and Stability Performance upgrades are a cornerstone of visionOS 26. The system now features faster load times and optimized resource allocation, making sure smooth operation even during multitasking. Comprehensive bug fixes have significantly bolstered system stability, reducing crashes and errors. These improvements are particularly beneficial for power users managing demanding workflows, as they can now rely on a more consistent and efficient operating environment. New Apple visionOS 26 Features Watch this video on YouTube. Enhance your knowledge on visionOS new features by exploring a selection of articles and guides on the subject. Expanded Customization Options Personalization takes center stage in this update, allowing you to tailor the system to your preferences. Adjustable display settings and customizable app organization provide greater control over your workspace. For instance, you can categorize apps by function or frequency of use, which helps streamline productivity and minimize clutter. These customization options empower users to create a more personalized and efficient digital environment. Accessibility Features for Diverse Needs visionOS continues to prioritize inclusivity with advanced accessibility tools. Enhanced voice recognition and customizable text-to-speech settings make the system more user-friendly for individuals with diverse needs. Additionally, expanded language support and localization options ensure a more inclusive experience for a global audience. These features demonstrate a commitment to making technology accessible to everyone, regardless of their abilities or location. Enhanced Security and Privacy With growing concerns about digital security, visionOS introduces robust measures to protect your data. Improved encryption protocols and app-specific permissions give you greater control over your information. Secure file sharing and enhanced privacy settings strike a balance between safety and ease of use. These updates provide peace of mind, making sure your personal and professional data remains protected. Seamless Device Compatibility and Syncing The update enhances compatibility with external devices, allowing smoother integration with peripherals and smart home ecosystems. Improved syncing ensures that your data and settings remain consistent across all devices. For example, changes made on one device are instantly reflected on others, creating a cohesive user experience. This seamless connectivity is particularly valuable for users who rely on multiple devices for work or personal use. Optimized Multitasking and Collaboration visionOS now supports more efficient multitasking, allowing you to run multiple applications side by side without performance issues. Upgraded collaboration tools make it easier to share files and work on projects in real time. These improvements are especially beneficial for professionals and teams seeking streamlined workflows. Whether you're managing a complex project or simply multitasking between apps, these enhancements improve productivity and efficiency. Advancements in Augmented Reality and Media Playback Augmented reality (AR) capabilities have been significantly enhanced, offering more immersive and responsive experiences. Whether you're gaming or using AR for professional applications, the tools feel more realistic and intuitive. Media playback has also been improved, with support for higher resolutions and smoother streaming. These updates elevate your entertainment experience, making visionOS a versatile platform for both work and leisure. Smarter Battery Efficiency and Power Management Battery life has been a key focus in this update. visionOS introduces smarter power management features that extend battery performance without sacrificing functionality. These enhancements are particularly beneficial for users who rely on their devices for extended periods, making sure they can stay connected and productive throughout the day. Refined Notifications and Search Features The notifications system has been streamlined to reduce distractions while making sure critical alerts are not missed. Upgraded search functionality delivers faster and more accurate results, making it easier to stay organized and locate information quickly. These refinements enhance the overall user experience, helping you stay focused and efficient. visionOS 26: A Comprehensive Upgrade The visionOS 26 update represents a significant step forward in user experience and functionality. From a more intuitive interface and enhanced performance to robust security and advanced accessibility, this update caters to a wide range of user needs. Whether you're managing daily tasks, exploring augmented reality, or developing new applications, visionOS provides the tools and features to support your goals effectively. By addressing both practical and innovative aspects, this update ensures that visionOS remains a versatile and reliable operating system for all users. Media Credit: Justin Ryan ᯅ Filed Under: Apple, Hardware Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
Phone Arena
13-06-2025
- Phone Arena
iOS 26 and Liquid Glass feel like one big cover-up operation. Here's why
iOS 26 has been officially announced (rolling out in September) and along with the new numbering convention, one of the most substantial changes lies in the design. Many industry experts, alongside Apple itself, label the new Liquid Glass look as the biggest design overhaul in years. "Inspired by the depth and dimensionality of visionOS, the new design takes advantage of Apple's powerful advances in hardware, silicon, and graphics technologies. The new material, Liquid Glass, is translucent and behaves like glass in the real world," says Apple in an official press release. The new Liquid Glass look is one of the biggest visual overhauls in iOS This is all fine and dandy, but it raised a couple of questions in my mind immediately. Do we NEED a translucent interface that behaves like real glass? And what does that even mean? That if you swipe or tap too fast or hard, it would break? The second thing is right there in the text itself. Liquid Glass takes advantage of the hardware processing power of Apple's silicon. I can't help myself but wonder, don't we have better and more useful ways to utilize hardware than to make things look like "glass in the real world"? And finally, what are the chances Apple is throwing sand in our eyes in order to deflect our attention away from much more important stuff? Such as the fact that Siri is nowhere (mentioned just two times during the official event), and that Apple Intelligence still feels like a bad copy of what every other LLM has been doing for a long time now. But first – let's talk about Liquid Glass. Form over function – people like pretty things Beauty is in the eye of the beholder, but also in his pre historic brain | Image by stux There are a lot of reasons why we love polished and good-looking things, smartphone interfaces included. Some of these things are rooted deeply in our brains from prehistoric times, while others we've learnt to value a bit later in our evolutionary journey. Evolutionary basis of aesthetics Our ability to recognize symmetry goes way back to ancient prehistoric times, and it's tied to our survival mechanisms. Not only in faces, but in everything around us – cars, furniture, the shape of your house, smartphones, clothes – the list goes on and on. It's a well-known phenomenon, and even though we're trying to escape it and appraise things for other qualities, it's so visceral that most of the time it's beyond our conscious efforts. Neuroscience and psychology of aesthetics Dopamine - such a simple molecule but so powerful! How does this work? Basically, without getting into boring scientific details, visually pleasing things activate a circuit in our brain tied to the dopamine reward system. Put simply, you feel good when you see pretty things, and you also seek them actively. This leads to some very interesting effects on our ability to be objective, and one of these is called "the aesthetic-usability effect." The aesthetic-usability effect It does look good but is it actually functional? The aesthetic-usability effect refers to users' tendency to perceive attractive products as more usable. People tend to believe that things that look better will work better — even if they aren't actually more effective or efficient. This lies at the core of many interface design decisions, including iOS 26 and Liquid Glass. This effect has also been used for decades – if anyone has even used Linux versus Windows or macOS, they know how powerful the first one can be and, at the same time, how most people prefer the better-looking OS. The decision happens almost instantly. Testing has shown that users form an opinion about a webpage within 50 milliseconds of exposure. iOS 26 – Liquid Glass or smoke and mirrors? Siri's still in kindergarten compared to other smart assistants Back to the topic at hand. So, people like pretty things, and Apple decided to make iOS 26 pretty with Liquid Glass. What lies behind this decision? Probably the fact that the smarter Siri Apple has promised us is still somewhere in school. In contrast, other smart assistants and LLMs can now write scripts, generate videos and podcasts, create movies from still frames, organize your emails, and be much more useful in general with multimodal input and cloud access. Apple Intelligence has been a major talking point ever since its official announcement last year, but it continues to lag behind the competition. Apple made a big deal of adding Live Translate to iOS 26 , but this feature has been on board OneUI since January 2024. The same goes for Visual intelligence. The ability to contextually search for an object has been part of the Android world for more than a year now, called 'Circle to Search'. Is Apple playing catch-up with iOS? All the supposedly new features in iOS 26 I believe the answer is "yes." However, there are some positives to be taken from the latest iOS 26 announcement. The major one is consistency. This Liquid Glass overhaul may or may not be useful or helpful, but it will arrive across all Apple devices. The whole ecosystem – iPhones, iPads, Macs, and Vision Pro headsets. That's a bold move and probably required more work than we imagined. But the truth of the matter is that Liquid Glass seems to me as a big cover up for the lack of new and original features. iOS 26 is playing the catch-up game and it seems this will continue to be the case for some time. What do you think about Liquid Glass and iOS 26 in general? Happy with the new features and look? Do you think it's all hype and no real innovation? Slap your opinions down in the comment section below.
Martechvibe
12-06-2025
- Business
- Martechvibe
Apple WWDC 25 Day 3: Context, Immersion, and Real-World Relevance
Apple's Day 3 updates push the philosophy that marketing is no longer about interrupting attention; it's about embedding utility—into every layer of the UX stack, from spatial computing to the wrist. Day 3 of Apple's WWDC 2025 showed that Apple is leaning into a future where brand engagement happens in-context, in 3D, and in real-time. The updates weren't about new channels—they were about making existing surfaces smarter, more relevant, and more useful to marketers across sectors. visionOS emerged as a major opportunity area. Apple announced expanded APIs that now let brands create fully immersive moments on Apple Vision Pro. Features like Window Follow Mode and Camera Region Views allow apps to anchor 3D content into the customer's physical environment. For marketers, this is more than a UI upgrade. A travel brand, for example, can now let customers preview a resort in spatial reality before booking. A fitness app can offer guided meditations in an immersive landscape. A beauty brand can create AR-based tutorials that respond to customer gestures. These aren't gimmicks: they're high-trust, high-impact storytelling surfaces. More importantly, visionOS now supports secure enterprise-grade flows. Marketers can build VIP-only previews, interactive tutorials, or immersive onboarding without compromising data security. In regions like the Middle East, where premium experiences and trust are critical, this is a big unlock. Apple also introduced upgrades to Maps APIs that help marketers personalise at the hyperlocal level. Apps can now pull real-world data like opening hours or reviews for any customer-specified location, even without a pre-set map identifier. Whether a customer types an address, clicks a photo with geotags, or checks into a venue, marketers can now deliver relevant content tied to that location in real time. ALSO READ: Now Android Users Can Enjoy Spatial Audio On Apple Music This matters in industries like quick commerce, retail, travel, and events, where proximity influences action. Combined with Apple's new universal Maps URLs and immersive Look Around previews, marketers can now fluidly bridge physical and digital discovery across the web, iOS, and even Android. watchOS 26 also got a marketing-worthy makeover. The new update lets apps show up in the Smart Stack only when contextually appropriate. That means surf reports appear when near a beach, hydration nudges after a workout, or a reminder to apply sunscreen when UV levels spike. Apple has also added Push Notification Updates for Watch widgets, turning them into real-time interactive surfaces. Marketers can push flash sale alerts, appointment nudges, or loyalty points directly onto the wrist, without requiring app opens. And with the updated Map capabilities now available on Apple Watch, customers can get local navigation on the go. For marketers, this means location-based engagement doesn't stop at the phone. It continues on the most personal device customers own. Even iPadOS got a lift that supports more fluid experiences. The new adaptive navigation and multitasking system lets apps reflow layouts based on context. Whether your app is full-screen, in split view, or floating, Apple ensures it feels intuitive. This helps commerce, productivity, and media brands build seamless journeys that adapt to customer behaviour, not the other way around. The thread across all these updates is simple: Marketing is no longer about interrupting attention. It's about embedding utility. The best brand moments feel native, timely, and personal. Apple's Day 3 updates push that philosophy into every layer of the UX stack, from spatial computing to the wrist, from the street corner to the floating window. ALSO READ: Oracle Adds Agent Service to Cloud CX for Utilities Senior Manager: Product GTM, Brand, and Content, MoEngage View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
WIRED
11-06-2025
- WIRED
My Virtual Avatar No Longer Looks Terrible in the Apple Vision Pro
The visionOS 26 update brings some notable features to Apple's headset. The only question is who it's for. Remember Apple's Vision Pro? That's the $3,499 mixed reality headset the company launched early in 2024 that failed to garner much public interest. Apple has steamed ahead with updates for the platform over the past year, and soon there will be a new version upgrade: visionOS 26. (Apple announced at WWDC it was changing the way it named its operating systems to match the following year.) I got a chance to try out a few of the new capabilities, but two stuck out to me more than the others. First is the upgrade to Personas. That's the spatial avatar the headset creates based on your likeness using the onboard cameras (you have to point the headset at your head and run through a setup process to create a Persona). Last year, the first thing I heard when I joined Zoom meetings wearing the Vision Pro was laughter. My Persona was rigid, my hair looked matte—it just looked bad . Apple has revamped the look and feel to make these 3D digital representations significantly better than before, with a much more natural and realistic design. You can even see the entire side profile view of the head. Hair textures are better, as are skin complexions. I set up my Persona without wearing glasses, but was able to add virtual glasses in nearly the same style as my actual frames, and they didn't clip or look wonky. (I recorded a little greeting through a third-party app, which you can see below.) Don't get me wrong, there's still some uncanny valley going on here—the facial expressions and eye movements are quite rigid—but it's leaps and bounds better than what debuted on the Vision Pro last year. You can use these Personas for video calls, or when someone joins your virtual space remotely. The other notable new feature in the operating system update is Widgets. You can place widgets around your home, like a Clock, Calendar, or Music widget, and they will always stay in the same places. Apple does this trick by creating a map of your home, which is privately stored on your AVP device. The headset will remember the locations of widgets even when you reboot it and glance around again. I walked from one room to another wearing a Vision Pro headset and saw widgets galore placed around the room. The list of placeable widgets includes a digital photo frame that acts like a window in your virtual space; you can see more of the photo as you get closer to it. It's a neat idea—every time you put on your headset, you can whisk yourself away to a virtual living space or office of sorts and pin apps in specific places of the room, along with virtual calendars, clocks, music playback widgets, and more. You could have Safari pinned in your home office, then walk to your bedroom and pin Apple TV. Your entire virtual space can be set up ready to go exactly like your physical home. What's odd is just how comfortable Apple wants you to feel putting on a headset and walking around the home, interacting with spatial widgets and talking to people with a digitized version of your face. When the Vision Pro first debuted, Apple was mocked for including a clip of a father capturing a spatial video with the headset as his two kids played in front of him. Whenever I wore the headset, my wife hated it. But Apple hasn't changed its stance—it wants you to live in visionOS, even if you end up looking like Wade Watts in Ready Player One . Take the WWDC keynote as an example. One of the new features Apple showed off in visionOS 26 is the ability for multiple people with Vision Pro headsets to interact with 3D objects together, watch a movie in a virtual space, or play a spatial game, all while in the same room. Some of these make more sense than others, but the image of two people on a couch, each wearing headsets while watching a movie, has stayed in my mind. Has Apple heard of these things called TVs? After a year of seeing the Vision Pro failing to stick—and hearing regrets from early adopters—it's a little odd to see the company keep calm and carry on without addressing anything about its lackluster user base. Apple is reportedly working on a cheaper version of the Vision Pro, slated for release late in 2025 or 2026, and the company is also rumored to be working on smart glasses. We'll have to wait and see if a cheaper headset, one that's maybe lighter and more comfortable to wear, will be more well received by spouses and Apple stans. Apple's visionOS 26 will arrive as a public beta next month, with the official release set for the fall.
Gulf Business
10-06-2025
- Gulf Business
Liquid Glass to iOS 26: Apple's WWDC 2025 previews new interface, AI, design overhaul
Images: Apple At its much-anticipated Worldwide Developers Conference 2025 (WWDC 2025), Apple previewed a sweeping vision of the future — one powered by privacy-first artificial intelligence (AI), immersive spatial computing, and its boldest design refresh in years. From the launch of a sleek new interface to AI innovations integrated across iOS, macOS, and visionOS, Apple is positioning itself at the centre of enterprise-grade productivity and consumer experience. Here's a closer look at the most significant announcements and what they mean for the business and tech landscape. Liquid Glass: Introducing a design 'revolution' Apple unveiled its most extensive software redesign ever, baptising a fresh visual language as 'Liquid Glass'. This translucent, adaptable interface applies across iOS 26, iPadOS 26, macOS Tahoe 26, watchOS 26, tvOS 26, and visionOS 26, orchestrating a unified and expressive aesthetic. The translucent material reflects and refracts its surroundings, bringing greater focus to content, and freshness across controls, navigation, app icons, widgets, and more. Liquid Glass also brings new customisation options to app icons and widgets, including a stunning clear look. Programmers can leverage updated APIs in SwiftUI, UIKit and AppKit to adopt this design, enabling greater visual cohesion and user delight. iOS 26: Smarter, more expressive, privacy-centric Apple previewed New capabilities include: In-line live translation using on-device models Genmoji emoji combinations Enhanced visuals and contextual tools in messages, phone, camera, Safari Expanded Apple Music features like lyrics translation, karaoke mic support macOS Tahoe 26: Continuity and productivity revamped The latest macOS Tahoe 26 marries the Liquid Glass visual style with new enhancements in continuity across Apple devices: Deeper integration of the The most significant Spotlight overhaul to date Broader deployment of Apple Intelligence across system-level workflows visionOS 26: Spatial AI in action visionOS 26 for Apple Vision Pro brings spatial enhancements like: Anchored spatial widgets and lifelike 'Personas' 180°/360° content support (for example from Insta360, GoPro, Canon) Integration with PlayStation VR2 Sense controllers New enterprise APIs enabling immersive experiences and collaborative spatial apps Apple deepened on-device AI capabilities across platforms, offering developers access to foundational models — including live translation, visual intelligence for screen content, Genmoji, and Shortcut integration. Available this fall, these tools emphasise performance, privacy, and offline functionality. watchOS 26 offers a more personalised experience Apple also previewed watchOS 26, showcasing a new design and smarter features aimed at delivering a more personalised user experience. With a refreshed interface featuring Liquid Glass, elements like the Smart Stack, Control Center, Photos watch face, and in-app navigation now feel more fluid and expressive — while still retaining the familiar ease of use Apple Watch users know and love. Apple Intelligence further elevates the fitness experience through Workout Buddy, which offers personalised, spoken motivation during workouts. The Workout app has been redesigned with a new layout and now suggests music tailored to a user's preferences and workout type. Other enhancements include smarter interactions with Smart Stack hints, updates to Messages, and a convenient new one-handed wrist flick gesture to quickly dismiss notifications. Apple unveils iPadOS 26 Apple also previewed iPadOS 26, featuring the new Liquid Glass design cohesively across all platforms. This update introduces a macOS-style interface, including a menu bar accessed by swiping down, alongside enhanced window management with tiling options — while fully supporting Stage Manager on both M-series and A-series iPads. New productivity tools include a native Journal app optimised for Apple Pencil, allowing users to capture ideas intuitively in handwriting or sketch form Accessibility also received attention with features like Accessibility Reader, improved Braille Access, and shared settings for temporary simplicity. Powered by Apple Intelligence, the update offers refined live translation, smarter visual intelligence, and new Genmoji and Image Playground capabilities. Additionally, external display support has expanded to several iPad Pro and iPad Air models, enhancing the iPad's capability as a productivity and creativity hub. Awards and developer experience Apple recognised 12 stand-out apps and games in its 2025 Apple Design Awards, reinforcing its commitment to innovative and user-centric design . The keynote also set the stage for over 100 technical sessions, labs, and one-on-one developer forums — supporting seamless adoption of the new frameworks.
