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Grazia USA
2 days ago
- Entertainment
- Grazia USA
How to Master Quiet Luxury in Your Everyday Style — Without Looking Like You're Trying
Sofia Richie Grainge at The 2025 Met Gala Celebrating 'Superfine: Tailoring Black Style' held at the Metropolitan Museum of Art on May 05, 2025 in New York, New York. (Photo by Gilbert Flores/Variety via Getty Images) 'Old money' dressing is having a new moment — and it's quieter than ever. With the rise of stealth wealth and the fall of logo mania, quiet luxury has emerged as one of fashion's most aspirational yet elusive trends. From Sofia Richie Grainge's effortlessly chic Instagram looks to Gwyneth Paltrow's court-ready cashmere, the message is clear: if you know, you know. According to Google Trends, in 2023 searches for 'quiet luxury' spiked by 614% over that year — demonstrating how seriously consumers started embracing stealth wealth at this time. Most recently, searches for 'quiet luxury handbags' and 'minimalist high-end fashion' surged by over 60% in the first half of 2025, proving the understated aesthetic is more than just a passing phase. Additionally, overall interest in 'quiet luxury' saw a significant uptick in Q1 2025, aligning with the continued shift toward logo-free, investment dressing. But how do you translate this high-end, low-key aesthetic into your everyday wardrobe without, well, owning a yacht? Here's your ultimate guide to incorporating quiet luxury into your daily style — no trust fund required. First, What Is Quiet Luxury? Quiet luxury isn't just about expensive clothing — it's about taste. Think: neutral tones, high-quality fabrics, clean lines, and timeless silhouettes that whisper status instead of shouting it. Brands like The Row, Loro Piana, Brunello Cucinelli , and Khaite embody the aesthetic, while high-street brands like COS , Everlane , and Massimo Dutti offer accessible alternatives. Unlike fast fashion, quiet luxury focuses on longevity over logos , prioritizing craftsmanship and fit over flashy trends. It's minimalist, but never boring. It's elevated, but never ostentatious. BERLIN, GERMANY – APRIL 29: Melanie Kroll wearing Jimmy Choo heels, beige ba&sh coat and black leather top, PdPaola earrings, white Tommy Hilfiger jeans and black Furla bag on April 29, 2021 in Berlin, Germany. (Photo by) How to Incorporate Quiet Luxury Into Your Everyday Style 1. Prioritize Fabric Over Flash Luxury begins with touch. Incorporate elevated basics made from natural, premium fabrics like organic cotton, wool, cashmere, silk, and linen. These materials not only feel better, but they also drape and wear beautifully over time. Style Tip: Swap your synthetic sweaters for a lightweight cashmere crewneck, or replace polyester blouses with silk button-downs. You'll feel the difference — and so will everyone else. 2. Neutral Is the New Black Quiet luxury style lives in a neutral palette. Build your wardrobe around shades of ivory, camel, grey, taupe, navy, and muted earth tones . These colors are seasonless, elegant, and endlessly versatile. Over the past 12 months, Pinterest's 'Capsule Wardrobe 2024' board has seen 167,000 searches — many tied to neutral and minimalist aesthetics. And in Spring 2025, boards like 'Neutral Capsule Wardrobe Spring' have maintained steady weekly traffic, confirming long‑term interest in subdued, timeless style. 3. Tailoring Is Your Secret Weapon Even a $50 blazer can look like $500 if it fits like a glove. Quiet luxury is built on clean lines and impeccable tailoring — so consider getting your everyday pieces, like trousers or blazers, altered to your proportions. Style Tip: Look for structured shoulders, nipped-in waists, and tailored pants with sharp pleats. These subtle details elevate your outfit instantly. 4. Invest in Understated Accessories Quiet luxury doesn't mean going without accessories — it means choosing subtle, sculptural, or artisanal pieces over trend-driven ones. Think: a buttery leather crossbody, dainty gold jewelry, or a sleek pair of loafers. Shop Like a Stylist: Look for pieces in materials like real leather, suede, or recycled gold, and avoid large logos or obvious branding. 5. Keep Your Beauty Look Polished But Natural The quiet luxury style aesthetic extends to your hair and makeup. Think polished, not perfect: barely-there foundation, brushed-up brows, clean manicures , and undone hair that still feels intentional. Trend Note: On TikTok, the 'clean look' — sometimes called 'rich girl skin' — is soaring, with the broader 'old money' aesthetic hashtags like #oldmoneyaesthetic topping 320 million views, reflecting a cultural shift toward polished, understated elegance that aligns closely with quiet luxury. 6. Create a Capsule Wardrobe Quiet luxury thrives on repeat wear . A well-edited capsule wardrobe built on high-quality basics means less impulse buying and more intentional styling. Start With: A classic trench coat Crisp white shirts Tailored trousers Loafers or ballet flats A sleek leather tote You don't need a closet full of clothes — you need a few great ones that mix and match seamlessly. 7. Mix High & Low Like a Pro The secret to mastering quiet luxury style on a budget? Mixing investment pieces with elevated essentials from more affordable brands. A $20 Uniqlo tee under a tailored Toteme jacket? Perfection. Insider Tip: Sofia Richie Grainge has been spotted in Mango, and Gwyneth Paltrow frequently styles G. Label with vintage Levi's. LOS ANGELES, CA – NOVEMBER 23: Sofia Richie is seen on November 23, 2022 in Los Angeles, California. (Photo by Rachpoot/Bauer-Griffin/GC Images) Final Word: It's About Energy, Not Expense Quiet luxury isn't just a trend — it's a mindset. It's the confidence to wear the same blazer for five years because you love how it fits. It's dressing for yourself, not the algorithm. And yes, it's the grace to look fabulous without making a scene. Because luxury is about desirability and not about price. As style legend Phoebe Philo once said: 'I believe in clothes that are well made and that have longevity.' With a little intention and a lot of editing, your everyday style can whisper volumes — quietly, of course. topics: Quiet Luxury, How to, style guide, fashion tips, style tips
The Guardian
02-06-2025
- Entertainment
- The Guardian
Holy airball! Have the nepo babies found another way to put everyone's backs up?
Name: Wealth bragging. Age: There's Buddhist scripture warning against it, so let's assume pretty old. Appearance: Evolving. Don't worry, I'm very up to date on this. It's all about stealth wealth these days, right? You mean subtle demonstrations of wealth that deliberately make a point of not looking obnoxious? Yes, that's exactly it. Ha ha ha. No. What has it changed to? Are you familiar with the 'holy airball' trend? I'm an adult with real-world responsibilities, so of course I'm not. OK, so the TikTok kids are saying 'Holy airball' whenever someone underestimates them. For example, the professional swimmer Alexia Sotomayor posted a video that said 'told him i'm a swimmer, he said 'i used to swim in the summer, i can probably beat you''. Then there was a clip of her preparing for the world championship, and the word 'Holyfrickenairball'. Oh, gross. Yes, it's a wildly ostentatious boast. But now the nepo babies are doing it. Give me an example. Reese Witherspoon and Ryan Phillippe's daughter, Ava, just posted a TikTok that read: 'I told him my mum's a lawyer, and he said, 'Oh what firm does she work at?'' The holy airball moment here was a photo of her mother in Legally Blonde. Any others? Martin Scorsese's daughter, Francesca, got in on the act ('I told him my dad is a film-maker. He said 'Oh nice, for like commercials or something?'' ) and Akon's daughter, Alianna ('told him my dad was in the music industry … he said 'oh, like a manager?''). Oh, it's wrong to be proud of your parents now, is it? Well, this is just the tip of the iceberg. Because now the children of CEOs have waded in. The daughter of an Airbnb executive posted a TikTok reading, 'I told him my family owned an Airbnb. Him: 'Oh their little apartment must be cute'', followed by a slideshow of expensive rental properties. The daughter of an Anthropologie designer did one that said: 'I told him my mom designed a famous candle. He said, 'like for a farmer's market?'.' This is sweet. No it isn't. It's one thing to brag about your own accomplishments, but it's far uglier to brag about accomplishments you had nothing to do with and only benefit from. The subtext of all these TikToks is essentially: 'Look how rich I'm going to be when my parent dies.' I'm not sure that's the case. And the format of the videos is offputting too. God forbid anyone asks you a follow-up question when you're boasting about your mum. So I shouldn't show off about my parents online? Not unless you want everyone to think you're incapable of standing on your own two feet without them, no. Do say: 'TikTokers are bragging about generational wealth.' Don't say: 'Their parents must be so proud.'
Daily Mail
16-05-2025
- Entertainment
- Daily Mail
H&M has just dropped its summer collection and it's got serious designer vibes
In the city, stealth wealth might be all about understated but expensive basics and sharp tailoring, but when the rich go on holiday things take a more overtly glamorous turn. Think of the luxe-y outfits on The White Lotus, or the resort collections seen on designer runways, which are all about oversized bags, diaphanous cover-ups, chunky gold jewellery and showstopping swimwear. It's sexy without being over-the-top, comfortable but oh-so-chic. Of course, this look comes with a price tag, with designer pieces costing hundreds if not thousands of pounds – often more than most mere mortals would spend on an actual holiday. Which is why, when we spot a collection that has that designer vibe at a more affordable price tag, we sit up and take notice. Enter H&M's summer collection, which is packed with elevated, holiday-ready summer dresses at extremely budget-friendly prices. From intricate crochet pieces to eye-catching fringed bags and sandals, there's so much here that's designer in feel thanks to the level of detail. The palette is chic too – think rich terracotta, warm browns, mocha and black. The swimwear with its gold hardware is super luxe too. Below are a few of our favourite pieces from the new collection – stylish holidays, here we come. One-shoulder bodycon dress £22.99 Shop Oversized kaftan dress £49.99 Shop Fringe-trimmed sandals £27.99 Shop Textured-knit trousers £27.99 Shop Fringed straw bag £44.99 Shop Crochet look popover shirt £64.99 Shop Ribbed lace-up dres £32.99 Shop Ribbed vest top £12.99 Shop Ramie popover shirt £54.99 Shop Flip-flops £19.99 Shop Voluminous maxi dress £54.99 Shop Crochet look T-shirt £54.99 Shop
