Latest news with #soap
Yahoo
4 days ago
- Entertainment
- Yahoo
The internet has a wild obsession with Sydney Sweeney's body. So she got in on the joke.
What's more shocking: That an A-list celebrity made soap with her bathwater, or that the soap is now re-selling for thousands of dollars online? The internet is divided over a recent marketing gimmick involving Sydney Sweeney, who, in collaboration with the men's personal care company Dr. Squatch, authorized the creation and sale of bars of soap containing, among other things, her bathwater. Yes, this is real. In fact, the actress told E! News at the "Echo Valley" premiere earlier this month it was actually her idea. "I think that's it's more fun to see everybody else talk about it," Sweeney said, when asked for her reaction to the soap. Dr. Squatch made 5,000 bars of the soap − dubbed Sydney's Bathwater Bliss − and sold them online for $8 each. They quickly sold out, and now those bars are getting re-sold for much, much more on eBay. Some are priced as high as $1,600. The soap clearly has its fans, but not everyone's amused by it. "Sad day for humanity," one person wrote on Instagram. "Everyone who bought this is an absolute vile form of human," wrote another. Sweeney clearly wanted to get people talking with her soap, and she's obviously succeeded. But could she also be making a point that her critics are missing? Sweeney has been open before about society's rampant sexualization of her and the challenges this has brought to her life. By selling soap made with her bathwater, could she be calling attention to a deeper issue? "Our culture polices women's sexuality, profits off it at the same time and shames them for profiting from it themselves − especially when it comes to young, beautiful, talented stars like Sydney Sweeney," Shira Tarrant, a women's, gender and sexuality studies professor and the author of "The Pornography Industry: What Everyone Needs to Know." In short: Sweeney's soap is a statement in more ways than one, intentional or not. Sweeney said she got the idea for the soap after seeing the internet's reaction to an advertisement she did with Dr. Squatch last year. That ad, which showed a nearly nude Sweeney sitting in a bathtub, got over 1.7 million likes on Instagram, along with plenty of comments inquiring about how to buy the actress' bathwater from the commercial shoot. What health & wellness means for you: Sign up for USA TODAY's Keeping It Together newsletter Sweeney said she and Dr. Squatch decided to give the people what they want. 'When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,' the actress said in a press release. It seems that, no matter what she does, Sweeney can't escape scrutiny over her body. More recently, the actress stirred buzz for gaining 30 pounds to play boxer Christy Martin in an upcoming biopic. Some have noted that Sweeney's soap stunt seems especially odd, given what the actress has said before about being objectified. Sweeney opened up about the scrutiny surrounding her body last year in an interview with Variety. "I see it, and I just can't allow myself to have a reaction," she told the outlet. "I don't know how to explain it — I'm still trying to figure it out myself. People feel connected and free to be able to speak about me in whatever way they want, because they believe that I've signed my life away. That I'm not on a human level anymore, because I'm an actor. That these characters are for everybody else, but then me as Sydney is not for me anymore. It's this weird relationship that people have with me that I have no control or say over." More: Sydney Sweeney promotes her own bathwater in new soap collab. The internet has thoughts. It's not just Sweeney who's come under fire recently either. Last week, Sabrina Carpenter received similar backlash when she unveiled the cover of her upcoming album 'Man's Best Friend.' The cover shows the pop star on her knees as a man off-camera holds her by the hair. Some defended the cover, while others called it degrading. "It's always so funny to me when people complain. They're like, 'All she does is sing about this.' But those are the songs that you've made popular," Carpenter told Rolling Stone about the controversy. "Clearly you love sex. You're obsessed with it." According to gender and sexuality experts, there are many ways to interpret Sweeney's intentions. On the one hand, it's possible she's acquiescing to society's mistreatment of her. If this is the case, it's something that, unfortunately, many women can relate to, says Leora Tanenbaum, author of the book "Sexy Selfie Nation: Standing Up for Yourself in Today's Toxic, Sexist Culture." "I heard the narrative so many times of 'I may as well monetize my sexuality because everyone else is already exploiting and objectifying me'," Tanenbaum says. On the other hand, it's also possible that Sweeney may be leaning into parody and satire in order to call out this objectification. Unless she states her intentions, we can't know for sure. "Sydney Sweeney just found a brilliant way to literally package her own reputation — and sell it," Tarrant says. "Is this simply a money-making publicity stunt or a provocative statement about larger issues? The answer is both." Perhaps the bigger question isn't what Sweeney is trying to say with her soap, but rather what her soap says about us. Tanenbaum says the soap's popularity raises more questions about the people buying it than it does about Sweeney. Degrading or empowering? Why people can't stop talking about Bianca Censori's naked dress. The conversation around Sweeney's soap presents an opportunity for reflection. What does sexual empowerment really look like? There's nothing wrong with wanting to feel sexy − but it's important to know where this desire is coming from and why. "I don't believe it's a good idea to engage in sexual behavior just to fulfill a script that's handed to you, or to prove a point to other people," Tanenbaum says. "When you take ownership over your sexuality to meet the expectations of other people, you actually lose your autonomy because it's about other people, not you." This article originally appeared on USA TODAY: Sydney Sweeney and the real message of her bathwater soap
Screen Geek
10-06-2025
- Entertainment
- Screen Geek
Sydney Sweeney Bathwater Hits eBay For Thousands Of Dollars After Selling Out
The announcement that Dr. Squatch would be collaborating with Sydney Sweeney to sell a new scent of soap made with her bathwater just about broke the internet. Following that, after listing the soap for sale – named ' Sydney's Bathwater Bliss ' – the product immediately sold out within seconds. Dr. Squatch put up as many as 5,000 bars of soap for sale. Each bar was priced at $8.00. As shared via NBC New York, they were listed for sale at 12 PM ET, and they were immediately out of stock. Users were said to have an 'estimated wait time to check out […] listed at nearly 250 minutes,' while 'others complained the website crashed.' It seems as though scalpers beat the average consumers to the punch, with listings now appearing on eBay following the sale. Prices on the reseller website range anywhere from $300 to $2,000. It's an unfortunate problem that has plagued similar online drops for the last few years. Of course, soap made from Sydney Sweeney's used bathwater was always destined to be a high seller. After all, Sweeney and Dr. Squatch already got consumers interested with their collaborative marketing campaign, it made sense that selling soap with Sweeney's more direct involvement would be the next step. Now that all 5,000 bars of soap have sold out, however, it remains to be seen what direction Sydney Sweeney and Dr. Squatch will take their collaboration in next, if at all. After all, it's going to be difficult to beat ' Sydney's Bathwater Bliss ' as a legitimate product. Additionally, Sweeney has been enjoying a rather successful boost in her career over the last few years, with several major projects lined up including an adaptation of the hit video game Split Fiction and a remake of the sci-fi cult classic Barbarella . Clearly this new line of soap was just a quick detour while she prepares to move onto even bigger and better things.
Telegraph
30-05-2025
- Business
- Telegraph
Sydney Sweeney to sell soap made with her bathwater
Sydney Sweeney, the American actress, will sell soap infused with her used bathwater because her fans 'wouldn't stop asking' for it. The 27-year-old said she was flooded with requests after appearing in an advert last year that showed her soaking in the tub. In the advertisement, filmed for Dr. Squatch, a men's personal care company, Sweeney bathes and tells viewers: 'Hello, you dirty little boys. Are you interested in my body… wash?' Speaking as she announced her new Sydney's Bathwater Bliss soap, she said: 'When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap. 'It's weird in the best way, and I love that we created something that's not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love.' The product will be a mix of soap made with sand and pine bark extract, with 'a touch of Sydney's real bathwater', Dr. Squatch said. In a post on Instagram, the company wrote that it had created the soap because 'y'all wouldn't stop asking for it'. Sweeney told GQ magazine that comments from fans wanting to consume her bathwater were likely to have been influenced by a scene from the 2023 film Saltburn, in which Barry Keoghan's character drinks the leftover bathwater of Jacob Elordi's character. 'Honestly, it probably has been a huge catalyst for it,' she said. During filming for the Dr. Squatch advertisement, Sweeney said the crew 'had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water. So it's my real bathwater'. Describing the soap, she said, 'It's super soft... it's marbly and has blues and a little bit of brown in it'. The actress, who grew up near Spokane, Washington, said she wanted Sydney's Bathwater Bliss to 'lean towards my home roots, so there's this really outdoorsy scent of, like, pine and earthy moss and fir. So it smells super manly'. The soap, priced at $8 (£6), will have a limited run of 5,000 bars and will go on sale on June 6. The announcement received a mixed reception on social media, with one X user describing it as 'genius marketing'. But another said: 'If you buy this soap, you should be placed on a watchlist because something is wrong with you.' Sweeney, who once apologised for having 'great' cleavage and 'correct opinions', is a rising star, with credits including the HBO series Euphoria and Quentin Tarantino's Once Upon a Time in Hollywood. In 2023, she starred in the romantic comedy Anyone But You and a year later had a prominent role in Sony's Spider-Man spin-off Madame Web.
CNN
30-05-2025
- Business
- CNN
Sydney Sweeney is selling soap infused with her ‘actual' bathwater
Gwen Stefani sang about bathing in it, and now it's actually becoming a thing, thanks to one euphoric actress. Sydney Sweeney is again partnering with soap brand Dr. Squatch to sell a limited addition line of bars infused with her bathwater. Yes, you read that right: according to a series of Instagram posts from the 'Euphoria' star on Thursday, 'Sydney's Bathwater Bliss' soap bars can be yours next month. The product push comes after Sweeney's now-viral ad for Dr. Squatch Natural Body Wash last October, which featured her in a bubble bath addressing 'dirty little boys.' 'You kept asking about my bathwater after the @drsquatch ad… so we kept it,' Thursday's post on both Sweeney's and Dr. Squatch's Instagram pages read. 'Introducing Sydney's Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater.' Another post (rightfully) asked 'Why?' this new, medium-grit soap is being brought into existence, and then answered, 'Because y'all wouldn't stop asking. And Sydney said, 'Let's do it.' (what a legend).' The brand is even doing a giveaway promotion with 100 winners getting the soap for free, but stipulated that those interested must be over 18 years of age. The promo mentioned that the soap is 'a perfect combination of the two best places on the planet: The outdoors and Sydney Sweeney's bathtub. Experience the ultimate blend of outdoor serenity with refreshing notes of pine, Douglas fir, earthy moss, and a touch of Sydney's very own bathwater.' Sydney's Bathwater Bliss will be available for purchase at on June 6. The price for some good, clean fun and 'bliss' in a bar? A budget-friendly $8.
CNN
30-05-2025
- Business
- CNN
Sydney Sweeney is selling soap infused with her ‘actual' bathwater
Gwen Stefani sang about bathing in it, and now it's actually becoming a thing, thanks to one euphoric actress. Sydney Sweeney is again partnering with soap brand Dr. Squatch to sell a limited addition line of bars infused with her bathwater. Yes, you read that right: according to a series of Instagram posts from the 'Euphoria' star on Thursday, 'Sydney's Bathwater Bliss' soap bars can be yours next month. The product push comes after Sweeney's now-viral ad for Dr. Squatch Natural Body Wash last October, which featured her in a bubble bath addressing 'dirty little boys.' 'You kept asking about my bathwater after the @drsquatch ad… so we kept it,' Thursday's post on both Sweeney's and Dr. Squatch's Instagram pages read. 'Introducing Sydney's Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater.' Another post (rightfully) asked 'Why?' this new, medium-grit soap is being brought into existence, and then answered, 'Because y'all wouldn't stop asking. And Sydney said, 'Let's do it.' (what a legend).' The brand is even doing a giveaway promotion with 100 winners getting the soap for free, but stipulated that those interested must be over 18 years of age. The promo mentioned that the soap is 'a perfect combination of the two best places on the planet: The outdoors and Sydney Sweeney's bathtub. Experience the ultimate blend of outdoor serenity with refreshing notes of pine, Douglas fir, earthy moss, and a touch of Sydney's very own bathwater.' Sydney's Bathwater Bliss will be available for purchase at on June 6. The price for some good, clean fun and 'bliss' in a bar? A budget-friendly $8.
