Latest news with #programmaticAdvertising
Yahoo
a day ago
- Business
- Yahoo
The Trade Desk vs. PubMatic: Which Ad-Tech Stock Is the Better Pick?
Both The Trade Desk TTD and PubMatic PUBM play pivotal roles in the programmatic advertising ecosystem, but at opposite ends of the spectrum. TTD operates a leading demand-side platform (DSP), which helps advertisers focus on data-driven ads. PubMatic, on the other hand, is a sell-side platform (SSP) that helps publishers across the open internet to control access to their inventory and boost monetization. Since both firms having massive exposure to the booming CTV and retail media trends, this makes for an intriguing comparison for investors. So, which stock makes a better investment pick at present? Let's deep dive into the pros and cons for each company. TTD is confident in its ability to outpace the market and seize future opportunities owing to solid execution across key initiatives — connected TV (CTV), retail media, international expansion, Kokai, UID2 and OpenPath. The acquisition of Sincera, a leading digital advertising data company, will aid in enhancing its programmatic advertising platform by integrating Sincera's actionable insights on data quality. It recently unveiled the OpenSincera application to offer Sincera's rich advertising metadata to the ad tech ecosystem. The company's Kokai platform is being used by two-thirds of the clients, much ahead of schedule. The platform is delivering on lower funnel KPIs, including 24% lower cost per conversion and 20% lower cost per acquisition, per TTD. 100% adoption by clients is expected to be completed by this year's end. The integration of Koa AI tools was highlighted by management as a 'game changer' for the Kokai platform. It recently introduced Deal Desk, an innovation within its Kokai platform designed to enhance how advertisers and publishers manage one-to-one deals and upfront commitments. First-quarter revenues of $616 million jumped 25% year over year and surpassed management's guidance of at least $575 million. Adjusted EBITDA was $208 million (34% margin) compared with $162 million (33% margin) in the year-ago quarter. Video, which includes connected TV or CTV, represented a high 40 percent share of digital spend, while mobile had a mid-30 percent share. Display constituted a low double-digit share, and audio represented around 5%. Customer retention was over 95% for the quarter reported. Nonetheless, increasing macroeconomic uncertainty and escalating trade tensions do not augur well for TTD, as these could squeeze ad budgets. TTD highlighted the impact of the volatile macro backdrop, particularly on the large global brands. If macro headwinds worsen or persist into the second half of 2025, revenue growth may face further pressure due to reduced programmatic demand. The intensely competitive nature of the digital advertising industry, dominated by industry giants like Alphabet and Amazon, continues to put pressure on TTD's market position. While CTV remains a strong revenue driver, the market is increasingly fragmented and competitive. Heavy reliance on CTV for growth is a concern, as any adverse impact on this segment could weigh heavily on the company's overall performance. Moreover, TTD derived 88% of its revenues from North America, while only 12% came from international markets. A weak international footprint limits TTD's total addressable market expansion potential. Excluding the drag from a large DSP client and political ad revenues, PubMatic's underlying business grew 21% year over year in the first quarter of 2025. The strong momentum is being driven by secular tailwinds in CTV, SPO (Supply Path Optimization) and emerging revenue streams. Importantly, these growth drivers now comprise 70% of total revenues, signaling a diversified business that is less dependent on legacy display advertising. Like TTD, PUBM is gaining from growth in the CTV business, which bolsters its strategic positioning in the high-growth programmatic video. PUBM is expected to gain from the continuing shift of ad dollars from linear TV to streaming, especially in a market favoring programmatic spot buys with flexibility over heavy upfront commitments. PubMatic has already secured over 80% penetration among the top 30 streamers. In the last reported quarter, CTV revenues surged over 50% year over year, while omni-channel video revenues grew 20% and represented 40% of total revenues. PubMatic is also heavily investing in Activate for SPO, Convert for commerce media, and Connect for curation to drive growth and create sticky customer engagement. Strategic partnerships like Spectrum Reach and TCL in live sports augur well. PubMatic is embedding AI across its portfolio to enhance both efficiency and outcomes. It has launched a GenAI-powered end-to-end platform that offers buyers direct access to the open internet almost entirely. This technology aids in optimizing the entire stage of the media buying process, including inventory discovery and performance optimization. PubMatic is scaling across international markets. The company is witnessing strong performance in India, Europe, Australia and Japan. The recent expansion of its collaboration with BBC and other traditional broadcasters indicates growing recognition of PUBM's platform for streaming monetization. Given these factors, PUBM forecasts $66-$70 million in revenues, assuming over 15% year-over-year growth of the underlying business. The competitive landscape and the ongoing macro uncertainty and cautious advertiser behavior are concerning. One of PubMatic's major DSP clients also revised the bidding approach, affecting PUBM's top line. In the last reported quarter, revenues declined 4% year over year despite strength in the underlying business. Year to date, PUBM and TTD have lost 24.7% and 41.6%, respectively, amid macroeconomic uncertainties and effects of tariffs and inflation surrounding the industry. Image Source: Zacks Investment Research Valuation-wise, TTD is overvalued, as suggested by the Value Score of F, while PUBM has a Value Score of B. Image Source: Zacks Investment Research In terms of the forward 12-month price/earnings ratio, TTD shares are trading at 10.87X, higher than PUBM's 1.74X. Analysts have made significant downward revisions for PUBM's bottom line. Image Source: Zacks Investment Research For TTD, there is a relatively lower downward revision. Image Source: Zacks Investment Research TTD and PUBM currently carry a Zacks Rank #3 (Hold) each. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. The Trade Desk, driven by its leading DSP position, rapid innovation through platforms like Kokai and OpenPath, and strong execution in high-growth areas like CTV and retail media, emerges as a stronger investment case. While PubMatic shows potential, significant downward estimate revision and declining revenues keep us on the sidelines. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report The Trade Desk (TTD) : Free Stock Analysis Report PubMatic, Inc. (PUBM) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research
Yahoo
4 days ago
- Business
- Yahoo
The Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong Kong
Integration of Unified ID 2.0 and OpenPath to Deliver a Future-Ready, High-Performance Advertising Solution HONG KONG, June 18, 2025 /PRNewswire/ -- The Trade Desk (NASDAQ: TTD), leading global advertising technology company, today announced an expanded strategic partnership with HOY, the media platform operated by i-CABLE Communications Limited ( As part of this collaboration, HOY will enable programmatic trading for its connected TV (CTV) advertising inventory through The Trade Desk. The platform will also implement cutting-edge identity and access technologies, including Unified ID 2.0 (UID2) and OpenPath, helping advertisers achieve more efficient and precise advertising outcomes. As viewer preferences shift rapidly toward on-demand and streaming services, high-quality CTV platforms are seeing accelerated growth. According to Statista, global CTV ad spending is projected to exceed US$38 billion by 2027[1]. This trend is also reflected in Hong Kong. A 2024 survey by the Communications Authority revealed that over 40% of respondents have reduced their consumption of traditional TV in favor of internet-based streaming services[2]. "Programmatic CTV advertising is a core growth strategy for HOY, while The Trade Desk, a global leader in advertising technology, provides us industry-leading technology and platform capabilities," said Mr. TO Chi Hak, Felix, Chief Executive Officer and Executive Director, i-Cable Communications. "We're excited to collaborate with The Trade Desk to enhance the value and utilization of our inventory, delivering advertisers more effective and precise opportunities to engage with their target audiences." Initially developed by The Trade Desk, UID2 is a next-generation identity solution for the open internet. It aims to achieve greater personalization, balancing consumers' need for greater transparency and control while preserving the value of relevant advertising. While With fewer intermediaries, OpenPath provides advertisers with a more direct connection to premium digital advertising inventory, enhancing transparency while enabling publishers to maximize revenue. "We are thrilled to deepen our collaboration with HOY and jointly drive the development of Hong Kong's CTV and open internet ecosystem," said Douglas Choy, General Manager of Inventory Partnerships, North Asia, at The Trade Desk. "As audience behavior continues to evolve, the Hong Kong CTV programmatic advertising marekt is poised for unprecedented growth. By enabling programmatic access and implementing solutions like Unified ID 2.0 and OpenPath, HOY is helping to shape a future-ready, high-performance model for the open internet. We look forward to partnering with more premium content platforms like HOY to build a transparent and thriving CTV advertising environment in Hong Kong." HOY has completed the integration of UID2 on its CTV platform, which is now live. OpenPath onboarding is also ready, with deployment to be optimized based on campaign performance. About HOY HOY broadcast three free TV channels 76 ,77 and 78, providing round-the-clock content including news, entertainment, dramas, infotainment, travelogue and foods, and diversified varieties and enrichments content in Cantonese and English. HOY (pronounced as "Hoi" in Cantonese) carries the brand vision to support talents from all walks of life and enable them to tell the world our unique Hong Kong stories. As a human brand with rich personalities, HOY provides connected experiences through seamlessly integrating exceptional content and engagement, to inspire and empower people for a positive and happy life. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit or follow us on Facebook, Twitter, LinkedIn and YouTube. [1] Statista, Dec 2024: [2] Statista, Feb 2025: View original content to download multimedia: SOURCE The Trade Desk Sign in to access your portfolio
Khaleej Times
02-06-2025
- Business
- Khaleej Times
UAE gets first homegrown ad exchange platform to combat advertising fraud
In a landmark move for the region's digital advertising landscape, VeraViews has announced the official launch of the UAE's first home-grown Ad Exchange and Supply-Side Platform (SSP), established to set a new gold standard for fraud-free programmatic advertising. Developed under the Ministry of Economy's NextGenFDI initiative, the platform connects advertisers directly with verified local publishers and ensures that campaigns are delivered to real people on verified platforms. It also aims to significantly reduce ad fraud and boost the UAE's profile with regards to anti-money laundering and digital crime prevention by cutting out intermediaries and minimising invalid traffic (IVT). The UAE government has applauded the initiative as a key step toward realising the goals of the Digital Economy Strategy 2031. 'By launching the UAE's first home-grown, fraud-proof Ad Exchange, (the firm) speaks to our mandate for trust, transparency, and advanced data governance," said Dr Thani Al Zeyoudi, Minister of State for Foreign Trade. KT as first official publisher Khaleej Times has been confirmed as the first official publisher partner on VeraViews, making it the first media outlet in the country to offer 100 per cent verified, fraud-free ad inventory through a locally built, fully transparent programmatic platform. The minister added, "Khaleej Times' early adoption signals that our media sector is ready to set global benchmarks, while ensuring every advertising dirham amplifies real engagement and safeguards our reputation as a premier, tech-led business hub.' Charles Yardley, CEO of Khaleej Times, welcomed the partnership saying: 'Khaleej Times is proud to light the way for the UAE's next-gen digital economy. Onboarding to the VeraViews Ad Exchange means our inventory is not just premium — it will be 100 per certified and fraud-free with a significant increase in demand. Advertisers gain instant, accountable access to loyal Gulf audiences, while we advance the nation's drive for transparent, tech-led media.' Olena Buyan, chief product officer at VeraViews, highlighted the strategic impact of the media organisation's involvement: 'Khaleej Times onboarding as the first premium publisher partner signals — both to the market and to Centennial 2071 ambitions — that the UAE intends to lead, not follow, in creating a trust-first advertising ecosystem.' Turning point for advertisers The launch is being hailed as a turning point for UAE advertisers and publishers who have long been dependent on international ad platforms — systems often criticised for lack of transparency, high fraud rates, and limited control. With VeraViews, brands can directly connect with verified local publishers, targeting 100 per cent real audiences based in the country. The platform's technology stack, including AdTrace and Proof of Traffic (PoT), uses AI to detect fraud and incorporates strict Know Your Business (KYB) onboarding. This ensures that every ad impression is legitimate, every transaction is fully traceable, and every participant is verified. At its core, an Ad Exchange is a real-time digital marketplace that connects advertisers with available ad space across websites and mobile apps. The accompanying Supply-Side Platform (SSP) allows publishers such as local news sites, video platforms, and mobile apps to manage and sell that ad space automatically, giving them full control over monetisation while protecting their brand integrity. 'The launch of the VeraViews Ad Exchange and SSP marks a pivotal moment for the region's digital advertising ecosystem," said Jean Laurent Vilon, managing director of global media agency Mazarine. "It not only elevates transparency and accountability in digital media but also unlocks measurable value for the premium brands we represent. 'We're proud to support this next-generation solution, which aligns perfectly with our commitment to innovation, performance, and integrity in brand storytelling," Vilon added.
Yahoo
26-05-2025
- Business
- Yahoo
Mobvista Announces Strong Q1 2025 Results: AI-Powered Ad Engine Fuels Mintegral's Growth
SINGAPORE, May 26, 2025--(BUSINESS WIRE)--Mobvista (HKEX:01860) today announced its unaudited financial results for the three months ended March 31, 2025. The Group reported strong top-line and bottom-line growth, supported by the continued success of its programmatic interactive advertising platform, Mintegral, and the improved momentum of its AI-powered smart bidding engine. Key Highlights Revenue reached USD 439.6 million, representing a year-on-year growth of 45.8%. Gross Profit recorded at USD 96 million, increasing 55.4% YoY. Adjusted EBITDA reached USD 41.7 million, up 35.9% YoY. Mintegral Revenue totaled USD 420.8 million, up 48.4% YoY. Revenue contribution from smart bidding products exceeded 80% of Mintegral's total revenue. Mobvista's investment in AI and machine learning technologies continues to yield meaningful results. Since 2023, the Group has significantly scaled its AI-based smart bidding solutions (including Target ROAS and Target CPE). These have become a critical engine driving revenue and profit growth across its advertising business. In Q1 2025, Mintegral continued to expand its multi-vertical strategy. Revenue from gaming advertisers rose to USD 305.7 million, representing a YoY increase of 50.7%, largely driven by strong monetization from mid-to-hardcore games that focus on IAP (in-app purchase) models. Meanwhile, the platform's non-gaming segment also saw meaningful gains, with revenue climbing to USD 115.1 million, up 42.5% YoY, signaling robust growth beyond gaming. About Mobvista Mobvista is a leading mobile technology company providing a complete suite of advertising and analytics tools for app developers and marketers seeking global growth. With our range of tailored solutions, such as user acquisition, monetization, analytics, creative automation, and cross-channel media buying, Mobvista enables developers to maximize their potential. View source version on Contacts Media Relationspr@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
