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Daily Mail
04-06-2025
- Business
- Daily Mail
Why Jen Psaki saw 47% drop in viewership
MSNBC's Jen Psaki has lost roughly half her audience since taking over for Rachel Maddow in the network's coveted 9pm slot last month. President Biden's former press secretary replaced the 'The Rachel Maddow Show' with her nightly show 'The Briefing with Jen Psaki' on May 6. Psaki raked in just 971,000 viewers over the month, down from Maddow's 1.89million earned throughout 2025 a 47 percent drop, according to May's ratings report. MSNBC's ratings have fallen drastically in recent years, spurring a split from NBCUniversal and NBC News that will soon see the network sit at the top of an entirely new company comprised of Comcast cable channels. In February 2021, MSNBC averaged a total of 1.4million total viewers every hour throughout the day and an average of 2.9million total viewers during primetime hours. Today, those numbers are down to just 545,000 viewers and 718,000 total viewers, respectively - a more than 50 percent decline on both ends. Its ratings are still worsening from month to month, with the May report showing that trend continuing at a startling pace. Psaki - pegged to lead a new primetime lineup being implemented by MSBNC's new boss Rebecca Kutler - pulled 78,000 viewers from the coveted 25-54 age demographic, down 52 percent from Maddow and Alex Wagner's 161,000 before Maddow returned to full-time. Maddow - who marked the end of her 100-day run by attacking Trump on May 5 - managed 2.066 million total viewers and 173,000 in the 25-54 demo during her final week, more than double Psaki's first week. The month-long statistics mean the rest of the month stayed relatively the same, with the rest of Kutler's primetime lineup experiencing drops as well. The Weeknight - a panel show that features former Kamala Harris rep Symone Sanders-Townsend; the daughter of disgraced former Senator Bob Menendez, Alicia Menednez; and ex-RNC Committee Chair Michael Steele, as hosts - averaged 776,000 total viewers through May 28 - down from its predecessor, The ReidOut. Hosted by a since-fired Joy Reid, the ReidOut raked in nearly 3 million viewers per episode on average during its first year on the air in 2020. By February 20, the number was down to 778,000. Throughout 2025, the 7pm show pulled in 886,000 total viewers - 12 percent more than its replacement. The Weeknight performed even worse when looking at the 25-54 demo, with a 20 percent decrease to 72,000 viewers. A third new show, The Weekend: Primetime with Antonia Hylton, Catherine Rampell, Elise Jordan and Ayman Mohyeldin, is down 11 percent among total viewers and 6 percent in the most important age demographic. Meanwhile, MSNBC is simultaneously preparing for its impending split from NBC News and other NBCUniversal assets later this year. Once it does, the left-leaning station will join a completely new company called Versant, which will be comprised entirely of Comcast channels. The company will be headed by former NBCU exec Mark Lazarus, who reportedly gave Maddow a $5million pay cut as one of his first moves upon taking his position late last year. She now earns $25 million a year. While she remains a ratings draw, Maddow's audience is older and there have been rumblings of discontent inside MSNBC, according to Puck. Execs were hoping the spinoff will transform what is widely viewed as a declining asset into the flagship of a growing startup, while also bringing in more money from other sources such as streaming. 'We have the ability to transcend this linear cable box,' Kutler - the leader of programming for the failed CNN+ - told Politico of her plans last month 'We have the ability to build things.' Former White House Press Secretary Psaki is seen as the network's new star, but is off to a rocky start.
Daily Mail
30-05-2025
- Entertainment
- Daily Mail
EXCLUSIVE Roseanne Barr makes explosive claims about ABC's insidious tactics before they fired her... and reveals her biggest regret in a defiant new interview
The blue-collar queen of comedy was back on her primetime throne. Roseanne Barr had returned to ABC in 2018 after a two-decade hiatus, delivering sky-high ratings and even receiving a congratulatory phone call from President Donald Trump.
Daily Mail
29-05-2025
- Business
- Daily Mail
Report: MSNBC's ratings drop after new primetime lineup debuts
Viewers are fleeing MSNBC just weeks after the liberal network debuted a new primetime lineup in a bid to salvage tumbling viewership. So far this month, MSNBC dropped 41 percent in the primetime demographic and 34 percent in the total day demo compared to May 2024, MediaIte reported. It's a stinging blow for Jen Psaki who on May 5 took over for Rachel Maddow during the 9pm timeslot from Tuesday to Friday. Maddow, who's been the top host on the network for years, previously said she had faith that Joe Biden 's former press secretary would do even better than her in the role. Maddow temporarily returned as the five-night-a-week primetime host to cover President Donald Trump 's first 100 days in office, but has since retreated to anchoring only on Mondays. The latest ratings for 'The Briefing with Jen Psaki' came on May 22, when it failed to crack the coveted 1 million viewer mark . Sean Hannity's show on Fox News, which also airs at 9pm, had 2.3 million total viewers that night. The show is the official replacement for Joy Reid's former program, The ReidOut, which was canceled in February following her inflammatory social media posts and poor ratings. The Weeknight, which airs at 7pm, had just 707,000 viewers on May 22, but only 56,000 of them were in the key demographic. The show has an average of 770,000 viewers, which is 36 percent lower than the 1.2 million that watched MSNBC at 7pm this time last year. Psaki has also presided over a long term loss in eyeballs. Her show has averaged 973,000 total viewers since it premiered, a 46 percent drop from the average of 1.82 million who were watching her timeslot when Maddow was hosting during the first 100 days of the Trump administration. Psaki's numbers are also down 20 percent from the average of Alex Wagner, who hosted the show last year while Maddow was anchoring on Mondays. Even Maddow herself is failing to keep audiences interested. Her Monday program averaged 1.8 million total viewers since MSNBC launched its new shows, which represents a 24 percent dip from last year when she pulled in 2.4 million viewers. CNN is also lagging far behind Fox News, but all of its shows, with the exception of Abby Phillip's at 10pm, have been beating MSNBC in the key demo. Fox's 'The Five' remains its most popular show and the most popular in cable news overall, averaging 3.77 million viewers a night this month. Fox is the only network of the big three to put up year-over-year ratings gains in May. Its shows saw a 21 percent increase in total viewers, and a 22 percent jump in the key demo. The tumbling ratings at MSNBC - plus the decision by Comcast executives to spin off the network into a new publicly-traded company - has caused turmoil amid its ranks. Election night darling Steve Kornacki announced in April that he would quit his role at MSNBC, instead sticking only with NBC News. The 45 year-old broadcaster will now devote his expertise to shows like 'Meet the Press,' 'Today' and 'NBC Nightly News,' as well as the network's streaming channel, NBC News Now.
Daily Mail
29-05-2025
- Business
- Daily Mail
Fresh embarrassment for struggling MSNBC after they replaced star hosts
Viewers are fleeing MSNBC just weeks after the liberal network debuted a new primetime lineup in a bid to salvage tumbling viewership. So far this month, MSNBC dropped 41 percent in the primetime demographic and 34 percent in the total day demo compared to May 2024, MediaIte reported. It's a stinging blow for Jen Psaki who on May 5 took over for Rachel Maddow during the 9pm timeslot from Tuesday to Friday. Maddow, who's been the top host on the network for years, previously said she had faith that Joe Biden 's former press secretary would do even better than her in the role. Maddow temporarily returned as the five-night-a-week primetime host to cover President Donald Trump 's first 100 days in office, but has since retreated to anchoring only on Mondays. The latest ratings for 'The Briefing with Jen Psaki' came on May 22, when it failed to crack the coveted 1 million viewer mark. Sean Hannity's show on Fox News, which also airs at 9pm, had 2.3 million total viewers that night. Psaki's show also performed dismally with the 25-54 key age demographic, only pulling in 55,000 viewers in that category. By comparison, Hannity had 210,000 viewers in the key demo. On May 5, MSNBC premiered The Weeknight, a panel show featuring Symone Sanders Townsend, Michael Steele, and Alicia Menendez. The show is the official replacement for Joy Reid's former program, The ReidOut, which was canceled in February following her inflammatory social media posts and poor ratings. The Weeknight, which airs at 7pm, had just 707,000 viewers on May 22, but only 56,000 of them were in the key demographic. The show has an average of 770,000 viewers, which is 36 percent lower than the 1.2 million that watched MSNBC at 7pm this time last year. Psaki has also presided over a long term loss in eyeballs. Her show has averaged 973,000 total viewers since it premiered, a 46 percent drop from the average of 1.82 million who were watching her timeslot when Maddow was hosting during the first 100 days of the Trump administration. Psaki's numbers are also down 20 percent from the average of Alex Wagner, who hosted the show last year while Maddow was anchoring on Mondays. Even Maddow herself is failing to keep audiences interested. Her Monday program averaged 1.8 million total viewers since MSNBC launched its new shows, which represents a 24 percent dip from last year when she pulled in 2.4 million viewers. CNN is also lagging far behind Fox News, but all of its shows, with the exception of Abby Phillip's at 10pm, have been beating MSNBC in the key demo. Fox's 'The Five' remains its most popular show and the most popular in cable news overall, averaging 3.77 million viewers a night this month. Fox is the only network of the big three to put up year-over-year ratings gains in May. Its shows saw a 21 percent increase in total viewers, and a 22 percent jump in the key demo. The tumbling ratings at MSNBC - plus the decision by Comcast executives to spin off the network into a new publicly-traded company - has caused turmoil amid its ranks. Election night darling Steve Kornacki announced in April that he would quit his role at MSNBC, instead sticking only with NBC News. The 45 year-old broadcaster will now devote his expertise to shows like 'Meet the Press,' 'Today' and 'NBC Nightly News,' as well as the network's streaming channel, NBC News Now. MSNBC could also soon lose Ari Melber, who has reportedly been meeting with rivals for new opportunities. This could involve the launch of his own media company. Melber hosts the 6pm show The Beat, which has been running since 2017, and is considered a ratings winner for the network. He also serves as chief legal correspondent and has amassed a healthy following on YouTube, which is a huge part of new MSNBC boss Rebecca Kutler's vision for the future of the flailing network.
Yahoo
18-05-2025
- Sport
- Yahoo
TV Networks Confirm Cowboys As 'America's Team'
FRISCO - Through the years, several NFL teams have made a run at "America's Team." During their six-championship dynasty the New England Patriots tried to yank the prestigious moniker away from the Dallas Cowboys. The Kansas City Chiefs and even the Philadelphia Eagles have also given themselves the label. But despite not appearing in a Super Bowl in almost 30 years, the Cowboys remain the league's most popular and polarizing team. Just ask the TV networks. Advertisement Coming off a disastrous 7-10 season, they will play eight "spotlight" games in 2025. Among those - meaning they will be the only game at the time - six will come in prime time. The first of those comes in the NFL's Kickoff Game against the Eagles on Sept. 4. Only the Chiefs - who have played in the last three Super Bowls - have more primetime games with seven. The Cowboys' proliferation of night games - including four on Thursdays - leaves network like FOX with holes to fill. Dallas was once their go-to team for the most-watched 3:35 Sunday afternoon game. "Sometimes we've heard exasperation from fans that the Fox 3:25 game is always the Cowboys," FOX executive Michael Mulvihill said in an interview with The Athletic last week. "It's still gonna be the Cowboys sometimes this year, but you'll see a little bit more variety in terms of top teams in late ." Advertisement The Cowboys play only three Sunday 3:25 p.m. games on FOX. 'In other years, we've gone looking for five or six Dallas games at 3:25," Mulvihill said. "What we wanted for this year was more AFC, more Philly, but also more Detroit and a little more Washington to try to capitalize on the Jayden Daniels' story. I think we have a better mix of teams than we've had in the past." Related: Cowboys Preseason Schedule Released with 2 Rare Rivals Related: 'Fake Adam Schefter' Cowboys Signing of Micah Parsons Fools NFL
