Latest news with #premiumization
Yahoo
a day ago
- Business
- Yahoo
Clorox's Innovation Strategy Elevates Everyday Essentials
Innovation sits at the core of The Clorox Company's CLX strategy to remain competitive in a category dominated by global giants and cost-effective private labels. It focuses on consumer-centric innovation, wherein improvements in performance, sensory appeal and convenience are key levers. In third-quarter 2025, Clorox highlighted the success of several premium products such as Scentiva disinfecting sprays, the upgraded ToiletWand and odor-control litter, all designed to command a premium while meeting real, evolving consumer needs. This strategy aligns with the company's belief that consumers are still willing to pay more for products that deliver superior value per approach to innovation is both bifurcated and realistic. On one hand, the company is leaning into premiumization across categories to differentiate from private label. On the other hand, it is expanding price-pack architecture to provide budget-conscious consumers with flexible options, such as smaller entry-price packs and value sizes for club and mass channels. Clorox has been disciplined in its promotional strategy, choosing to support innovation through targeted marketing and selective discounting rather than broad-based price cuts. This dual approach allows the company to protect margins while defending its share across income segments and competitive ahead, Clorox remains committed to investing in R&D, supported by tools like its digital transformation and upcoming ERP system upgrade, which will enable more agile innovation and supply chain responsiveness. Despite current market headwinds and volatility in consumer spending, the company sees innovation as a key driver of long-term growth and margin expansion. Clorox's track record of delivering trustworthy, high-performing products in essential categories uniquely positions it to win in both up and down cycles, provided the company continues to innovate where it matters most to consumers. The Procter & Gamble Company PG, Colgate-Palmolive Company CL and Church & Dwight Co., Inc. CHD are the key consumer staple companies competing with Clorox in the global & Gamble uses a smart strategy when it comes to innovation. The company keeps improving its popular brands like Tide, Febreze and Mr. Clean by adding new features, better scents or easier packaging. At the same time, PG gives shoppers different choices depending on their focuses on value-driven innovation, especially in home care and personal hygiene. The company regularly updates products with new scents, improved cleaning formulas and convenient packaging. Colgate also invests in sustainability, such as recyclable bottles and concentrated products. Its innovation is often designed to meet the needs of both budget-conscious and environmentally aware & Dwight is a key competitor to Clorox, known for its value-focused and niche household brands like OxiClean and Arm & Hammer. The company emphasizes cost-effective innovation, often targeting specific consumer needs with affordable, functional products. CHD competes directly with Clorox in laundry additives, cleaning sprays, and baking soda-based solutions. Clorox shares have lost 25.5% year to date compared with the industry's growth of 2.2%. Image Source: Zacks Investment Research From a valuation standpoint, CLX trades at a forward price-to-earnings ratio of 18.0X, significantly below the industry's average of 20.23X. Image Source: Zacks Investment Research The Zacks Consensus Estimate for CLX's 2025 earnings implies year-over-year growth of 14.9%, whereas its 2026 earnings estimate suggests a year-over-year decline of 5.4%. The estimates for 2025 and 2026 have been unchanged in the past 30 days. Image Source: Zacks Investment Research CLX currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Procter & Gamble Company (The) (PG) : Free Stock Analysis Report Colgate-Palmolive Company (CL) : Free Stock Analysis Report The Clorox Company (CLX) : Free Stock Analysis Report Church & Dwight Co., Inc. (CHD) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research Sign in to access your portfolio
Globe and Mail
a day ago
- Business
- Globe and Mail
Clorox's Innovation Strategy Elevates Everyday Essentials
Innovation sits at the core of The Clorox Company 's CLX strategy to remain competitive in a category dominated by global giants and cost-effective private labels. It focuses on consumer-centric innovation, wherein improvements in performance, sensory appeal and convenience are key levers. In third-quarter 2025, Clorox highlighted the success of several premium products such as Scentiva disinfecting sprays, the upgraded ToiletWand and odor-control litter, all designed to command a premium while meeting real, evolving consumer needs. This strategy aligns with the company's belief that consumers are still willing to pay more for products that deliver superior value per use. Clorox's approach to innovation is both bifurcated and realistic. On one hand, the company is leaning into premiumization across categories to differentiate from private label. On the other hand, it is expanding price-pack architecture to provide budget-conscious consumers with flexible options, such as smaller entry-price packs and value sizes for club and mass channels. Clorox has been disciplined in its promotional strategy, choosing to support innovation through targeted marketing and selective discounting rather than broad-based price cuts. This dual approach allows the company to protect margins while defending its share across income segments and competitive environments. Looking ahead, Clorox remains committed to investing in R&D, supported by tools like its digital transformation and upcoming ERP system upgrade, which will enable more agile innovation and supply chain responsiveness. Despite current market headwinds and volatility in consumer spending, the company sees innovation as a key driver of long-term growth and margin expansion. Clorox's track record of delivering trustworthy, high-performing products in essential categories uniquely positions it to win in both up and down cycles, provided the company continues to innovate where it matters most to consumers. Clorox's Competitors in Innovation: PG,CL & CHD's Smart Moves The Procter & Gamble Company PG, Colgate-Palmolive Company CL and Church & Dwight Co., Inc. CHD are the key consumer staple companies competing with Clorox in the global arena. Procter & Gamble uses a smart strategy when it comes to innovation. The company keeps improving its popular brands like Tide, Febreze and Mr. Clean by adding new features, better scents or easier packaging. At the same time, PG gives shoppers different choices depending on their budget. Colgate focuses on value-driven innovation, especially in home care and personal hygiene. The company regularly updates products with new scents, improved cleaning formulas and convenient packaging. Colgate also invests in sustainability, such as recyclable bottles and concentrated products. Its innovation is often designed to meet the needs of both budget-conscious and environmentally aware consumers. Church & Dwight is a key competitor to Clorox, known for its value-focused and niche household brands like OxiClean and Arm & Hammer. The company emphasizes cost-effective innovation, often targeting specific consumer needs with affordable, functional products. CHD competes directly with Clorox in laundry additives, cleaning sprays, and baking soda-based solutions. CLX's Price Performance, Valuation & Estimates Clorox shares have lost 25.5% year to date compared with the industry's growth of 2.2%. From a valuation standpoint, CLX trades at a forward price-to-earnings ratio of 18.0X, significantly below the industry's average of 20.23X. The Zacks Consensus Estimate for CLX's 2025 earnings implies year-over-year growth of 14.9%, whereas its 2026 earnings estimate suggests a year-over-year decline of 5.4%. The estimates for 2025 and 2026 have been unchanged in the past 30 days. Image Source: Zacks Investment Research CLX currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Only $1 to See All Zacks' Buys and Sells We're not kidding. Several years ago, we shocked our members by offering them 30-day access to all our picks for the total sum of only $1. No obligation to spend another cent. Thousands have taken advantage of this opportunity. Thousands did not - they thought there must be a catch. Yes, we do have a reason. We want you to get acquainted with our portfolio services like Surprise Trader, Stocks Under $10, Technology Innovators, and more, that closed 256 positions with double- and triple-digit gains in 2024 alone. See Stocks Now >> Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Procter & Gamble Company (The) (PG): Free Stock Analysis Report Colgate-Palmolive Company (CL): Free Stock Analysis Report The Clorox Company (CLX): Free Stock Analysis Report Church & Dwight Co., Inc. (CHD): Free Stock Analysis Report
Skift
10-06-2025
- Business
- Skift
Why Oyo Is Doubling Down on Its Company-Serviced Hotels
India's growing purchasing power is driving Oyo towards premiumization, but it's doing it Oyo style. Oyo has said it is aiming to double the share of company-serviced properties in its booking revenue from 22% to 44% in the current financial year. The company that currently operates 1,300 hotels in its serviced segment across 124 cities also plans to expand the portfolio of these hotels to 1,800 properties across 300 cities. These are primarily under its mid-segment brands Townhouse Oak, Capital O and Palette, and premium brand Sunday. The launch of company-serviced hotels in September 2023 marked Oyo's departure from its franchise model. According to Oyo, it will focus on leisure cities, pilgrimage destinations, and business corridors where demand remains strong for the expansion. What is Driving This Decision? In its statement, the hospitality company said that these hotels have double the average occupancy as compared to franchise hotels. These properties also get a higher customer rating, it added. Last December, Oyo said that it achieved 250% growth in this segment within just a year of its launch. Varun Jain, chief operating officer at Oyo said, 'The program is in line with Oyo's strategic focus for 2025 for the India market, which aims to drive profitability by enhancing the overall guest experience.' The company said that the company-serviced hotel segment is Oyo's fastest-growing business segment globally. 'This highlights their higher revenue-generating potential, driven by standardised operations, superior service quality, and enhanced customer experience,' it added. Oyo's Premiumizat
Forbes
02-06-2025
- Business
- Forbes
The World's Best Tequilas- According To The 2025 International Wine And Spirits Competition
The Gold Outstanding medal winners in the tequila category from the 2025 IWSC. Tequila is currently experiencing an unprecedented boom. Its growth in popularity and premiumization is undeniable, moving far beyond its traditional image to become a highly respected spirit. So much so that in 2023, it passed whiskey to become the second most popular spirit by volume; only vodka is bigger in the United States, its biggest market. That has led to a surge of excellent tequilas hitting the market, not just in the U.S. but also around the globe, as drinkers discover Mexico's favorite sip. If you are new to tequila or a longtime fan, finding a great bottle has never been easier, but how can you lay your hand on something truly special? Look no further than the International Wine & Spirit Competition (IWSC). Globally recognized as one of the most important global spirits competitions, the IWSC has been uncovering gems for over 50 years. Its rigorous blind judging by industry experts has established its medals as a definitive benchmark of quality. Earning an IWSC accolade signifies true excellence and provides a critical endorsement in the competitive beverage market. Significantly, seven extraordinary tequilas just earned a Gold Outstanding Medal by earning 98 or more points out of 100 from the IWSC, placing them as the finalists for its prestigious 2025 Tequila Trophy. This recognition places them among the elite in the category, highlighting their exceptional quality and craftsmanship. Any one of these finalists represents the pinnacle of tequila production and would be a worthy addition to any tequila lover's bar. Here is a brief recap of each with the judge's tasting notes. For three generations, the family behind Tequila Cascahuín has been distilling tequila in the municipality of El Arenal in the heart of Jalisco, Mexico. Their award-winning Blanco is a masterclass in pure agave expression. Its distinction lies in its unwavering dedication to ancestral methods, particularly masonry oven cooking, which unlocks profound flavor. The result is a vibrant, clean spirit dominated by authentic cooked agave, underpinned by a compelling minerality and bright citrus notes. Here is what the judges had to say about it: Delicate agave aromas intertwine with a whisper of citrus. The palate builds in intensity, with fresh pepper and flickers of cooked agave. The finish - of green vegetal notes and a touch of spice - offers great length. While Tanteo is widely celebrated for its innovative, spicy infusions, the excellence of its core Blanco should not be overlooked. This 100% blue Weber agave spirit serves as the meticulous foundation for all their expressions, which are crafted through traditional slow roasting in brick ovens and careful small-batch distillation. The Blanco's inherent quality confirms that even the base of an adventurous spirit must be impeccably crafted. Here is what the judges had to say about it: A vibrant aroma profile featuring agave, white pepper, leather, and fresh grass. The palate bursts with rich, agave-forward flavours, revealing curious floral nuances of geranium and sweet spices. The finish of citrus and herbs is both warm and lasting. From the accomplished Productos Finos de Agave Distillery, Campo Azul 1940 Reposado offers a beautifully balanced journey into aged tequila. The "1940" isn't merely a number; it suggests a spirit imbued with classic character; it is the year the brand's founder, Don Ricardo Lopez, was born. This reposado is crafted by cooking mature agaves in clay ovens for 30 hours, allowing for direct contact with steam, followed by an additional 24 hours of slow cooking to release complex flavors and aromas. It is then aged in American white oak barrels for six months. The resulting liquid is remarkably approachable. Here is what the judges had to say about it: Aromas of delicate agave and hints of herbs provide an inviting nose. The palate features vibrant agave notes with sweet and nutty marzipan. Spice and florals are layered throughout. The finish is long, with additional notes of olive and capsicum Sierra Blanco holds a unique and powerful position on the global stage, particularly as a dominant force in European markets. Its special appeal lies not in overt complexity but in its unwavering consistency and broad appeal, serving as a significant gateway for countless consumers entering the world of tequila. While not designed for extended sipping, its clean, straightforward profile of sweet agave and crisp citrus makes it an incredibly reliable and effective spirit for mixing. Here is what the judges had to say about it: Fragrant notes of smoky barbecue meat mingle with intriguing blue cheese and ripe pineapple. The lively palate reveals earthy notes reminiscent of Jerusalem artichokes, brightened by herbal sweetness and a spicy, peppery finish. Delightful rusticity. Pancho Datos, from Casa Marengo, is a tequila with a truly heartwarming backstory. Founded by Luis Carlos Grijalva to honor his poetic grandfather Ricardo Grijalva de Leon, who wrote poems about his experiences in the Mexican Revolution, this reposado infuses every drop with a sense of personal legacy. Made using traditional methods in El Arenal, this tequila is crafted from 7-year-old agave that's roasted in masonry ovens and distilled twice. It's then aged for ten months in ex-bourbon American white oak barrels. That yields a beautifully smooth and inviting sipping tequila. Here is what the judges had to say about it: The nose is a captivating blend of herbal and grassy tones, accompanied by pickled gherkin and spicy pepperoni. On the complex palate, vibrant fruit emerges, supported by a robust herbaceous backbone, while subtle wood adds depth to the outstanding finish. Lagrimas Tequila represents a fascinating exploration of terroir in tequila. Created by Altamar Brands and produced in collaboration with the esteemed Rosales family of Cascahuín, each of their releases is a "Single Ranch" tequila. That means each unique bottling uses ingredients from a single agave ranch to highlight the complexities that different regions can impart on a single tequila style. Their award winning La Loma is the fourth field harvested for the brand and the first from the state of Michocan. It rested for just three months and was a small limited release bottling. Here is what the judges had to say about it: The alluring aroma reveals delicate notes of cooked agave balanced delightfully by a grassy and zesty character. On the palate, herbaceous flickers of curry leaves and dried oregano emerge, complemented by gentle wood undertones and an outstanding finish. Ocho Añejo is nothing short of revolutionary, consistently redefining expectations for premium tequila. Co-created by the legendary Carlos Camarena and the late Tomas Estes, it pioneered the "Single Estate, Vintage" concept. This means each expression hails from agave harvested from a specific, named field, showcasing the unique nuances of that particular terroir and harvest year. Every bottle provides the details of the entire process, making Ocho tequila ideal for vertical tastings. Their Añjeo has been aged for over a year, and it's a collectible masterpiece. Here is what the judges had to say about it: Enchanting touches of orange leaves, sweet grass, spice, and pepper, evocative of an antique Chesterfield. The pure, silky palate unfolds with fresh grass and gentle vanilla, balanced beautifully by lively peppery spice and sweetness. A long, fine cigar finish. Follow here for the most up to date information about the ever changing beer, wine, and spirits industry.
Forbes
31-05-2025
- Business
- Forbes
Glenrothes' New Release Is Delicious, Affordable And A Surprise Move
The Glenrothes The 15 is a more-accessible new release that bucks market trends towards premiumization. Courtesy: Glenrothes After a relatively prosperous era of expansion, the Scotch whisky category is showing signs of strain. According to the Scotch Whisky Association, export volumes dropped nearly 9.5% in 2023, even though total sales remained roughly the same. Similar trends have been reported in the U.S., with the Distilled Spirits Council (DISCUS) reporting a 17.4% drop in volume from 2019 to 2024. That same report shows that the only growth category by revenue has been 'super premium,' For a long time, a go-to strategy has been a tilt toward even more high-end offerings: premiumization. Higher age statements, boutique packaging, and collector-geared bottlings became the norm. Just last month, Tamdhu released a 43-year-old expression priced at $16,000 and Johnnie Walker launched the first releases from its much-hyped Johnnie Walker Vault. But in 2025, economic caution is setting in and consumer spend is flattening. RBC analysts focusing on Diageo (which owns Johnnie Walker, Talisker and Lagavulin, among others) said late last year that they 'estimate that the proportion of sales from high-end reserve brands fell from 29% in 2023 to 27% in 2024.' That's on top on-and-off tariffs threatening massive price swings and availability issues for consumers. Amid all that uncertainty, there's an opening for contrarian moves. That's the market context surrounding the release of The Glenrothes The 15, a new permanent addition to the Speyside distillery's portfolio. Now available across the U.S, The 15 comes in with an age statement below their flagship 18 and 25-year-old expressions (not to mention their very, very premium 42-year-old option). Moving to a lower age statement seems like a broad against premiumization—though it's not entirely so simple. First off, at $100 SRP, this Single Malt certainly hasn't entered the 'value' category. With 100% first-fill European oak sherry casks, upscale packaging, and a complex flavor profile, The 15 is designed to hit a balancing point: accessible yet still prestige. Laura Rampling, The Glenrothes' Master Whisky Maker, describes the spirit in a statement as "a counterintuitive marriage of the delicate and the bold," bringing sweet fruit and bright spice into a bold but balanced profile. It finishes rich, silky, and spice-laced, an excellent example of the Speyside style and a very sessionable sipper in general. The Glenrothes, long considered a hidden gem in Speyside, has built a quiet legacy since 1879 with its slow distillation and emphasis on high-quality oak. The release of The 15 underscores its confidence in those fundamentals. Where some competitors are trimming SKUs or maintaining a slate of ultra-limited releases, The Glenrothes is reinforcing its house style while also onboarding a more affordable age statement. The Glenrothes The 15 marks a shift in the age-statements that the distillery offers. Courtesy: The Glenrothes In a tightening market, The Glenrothes The 15 isn't just a new bottle, it's a signal that brands can't count on premiumization forever. That's not to say that brands won't still release ultra-premium expressions. Instead, if The 15 shows signs of success, there could be an opening for brands with a willingness to carry their upscale products to a more accessible point in the market. It could also answer signal a new trend: premiumization that goes both ways.
