Latest news with #pop-up
Forbes
4 days ago
- Entertainment
- Forbes
China's brand Uooyaa's London Pop-Up Is Making Fashion Fun
Uooyaa's temporary pop-up store in Brewer Street, London runs from 3 June to the end of August. It's official. We have entered the cutie-verse. From baby animals to childish drawings, Labubu to Mary Janes, all things cute have entered the mainstream. Chinese brand Uooyaa is bringing its playful aesthetic to London. On 13 June, the Shanghai label opened a pop-up store in London's Soho area which will run for 3 months. Over that time, the temporary store is set to become a hub of activity: collections will change every few weeks; an ongoing style lab, curated by the UK stylist Emily Evans, will offer one-on-one styling experiences while the street artist Rebel Pencil —whose cheerful designs inspired by London life decorate the Brewer Street windows—will host activations like live-painting in the vibrant space at the heart of Brewer Street. This joy lies at the heart of the brand's DNA and founder Alex Yin says that 'having fun is an important attitude towards life.' And it extends to the coy designs. The Soho space is full of playful pieces such as dégradé sailor tops, 3-D flower dresses, and patchwork skirts. Trompe l'oeil and hand-drawn illustrations decorate cadet coats and denim work jackets. This season, felines are a recurring motif, with cats appliquéd on shirts or embroidered on tapestry jackets. 'We never overproduce, but almost every season, our coats tend to sell out,' explains the founder Alex Yin who splits his time between London and China. Yin, who graduated from the Beijing Institute of Fashion Technology (BIFT) in 1997 with a degree in art and fashion, started his career at Metersbonwe —then a start-up. Over a decade, he rose to the role of creative director of the conglomerate which at its peak, operated over 5,000 stores across China. After overseeing Metersbonwe's expansion into a billion-dollar company, Yin then set his sights on building his own Shanghai brand. He struck gold again, making Uooyaa a household name in China within 10 years. With 80 standalone stores in Tier 1 cities, it ranks consistently in the top-selling lists on Tmall. As of December 2024 (the company's most recent figures), it had generated around £62 million in sales for the year. Now, it's looking outward. The London pop-up follows a store in Tokyo in May 2025, hinting at a global expansion strategy. 'We might be an established brand in China but we are new to Japan and the UK market, so we are starting from a showroom to a pop-up store to test our assumptions,' says Yin who is using the pop-up to understand how the market responds to his products before 'potentially investing in a permanent store.' Already the feedback has exceeded his expectations during the week-long soft launch. Inside Chinese brand Uooyaa's London pop-up store with feline-inspired designs. Stylist Evans, who has been collaborating with Uooyaa across several seasons, says it hits a particular sweet spot—especially when it comes to London consumers. 'It always adds a little unexpected twist which feels very original. I think customers here [in the UK] embrace a little quirky edge. Plus, keeping the client interested with frequent drops and good quality is always a good move,' Evans says. Uooyaa's appeal can be seen in the context of China's rising cultural power. Within that, London has been an especially pertinent draw. In May, Chinese company Urban Revivo opened a 3-floor store nearby in Covent Garden. Both Pop Mart, the toymaker whose iconic character Labubu has become a worldwide sensation and drinks company Hey Tea, which has been tapping the growing bubble tea trend, have stores in the UK capital. Meimei Zhao, founder of marketing agency Variety Plus, says that while it may seem like more and more Chinese brands are gaining attention in the West, it's simpler than that. 'There will always be space for brands that speak to our most basic human needs — happiness, joy, and emotional connection — no matter where they come from,' she explained. For Yin too, this global shift is 'more of a coincidence than a calculated move.' Uooyaa's origin isn't the core of the brand. Instead, it's addressing a lack of fun fashion and interesting clothes. 'What defines Uooyaa is playful and bold designs. With the world a more uncertain place, our design can provide a much-needed source of joy,' he says. And who can argue with that? Uooyaa's windows have been decorated by London street artist Rebel Pencil who will host activations like live-painting in the pop-up store
UAE Moments
12-06-2025
- Entertainment
- UAE Moments
Dubai's Viral Chocolate Is Getting a New Flavor This Friday
Dubai's viral chocolate bar sensation is back — and this time, it's dropping a brand new flavor. FIX Dessert Chocolatier, the local brand behind the pistachio-stuffed chocolate bar that took over TikTok, will be unveiling its latest creation at a limited-time pop-up in Mall of the Emirates starting Friday, June 13. The new flavor is still under wraps, but fans can try it firsthand when doors open at 10AM. The pop-up will run until June 15, and if the brand's last launch is anything to go by, expect queues and sellouts. From viral TikTok fame to global cult following FIX made headlines last year when its pistachio-loaded chocolate bar exploded on social media, racking up over 56 million views and turning casual snackers into loyal fans overnight. Behind the brand is British-Egyptian founder Sarah Hamouda, who launched FIX in 2021 while pregnant and craving rich desserts. What began as a side project quickly turned into a booming chocolate business, now shipping out around 500 bars a day worldwide. Dubai dessert brand continues to expand Hamouda says it's more than just candy. 'We pour time, effort, and love into every bar. It's meant to be a full-on experience,' she said in an earlier interview. FIX's growth has been organic — from Dubai to Canada, Argentina, and beyond, fans have been sharing reaction videos and reviews online, building a strong global community around the brand. Read More: Fix Chocolate Teams Up with Dubai Crown Prince Fazza Mystery flavor expected to follow pistachio's success The new release comes on the heels of FIX's Kunafa-inspired bar, which received praise earlier this year. With high expectations, fans are hoping the next flavor will live up to — or even top — the pistachio original. Whether you're a returning customer or just curious about the hype, this weekend's launch is your chance to get a first bite of Dubai's next viral dessert.
Malay Mail
12-06-2025
- Entertainment
- Malay Mail
Blackpink's Rosé brings exclusive pop-up experience to The Exchange TRX in KL this June
KUALA LUMPUR, June 9 — K-pop star Rosé of Blackpink will bring her Rosie Pop-Up Store experience to Malaysia this month, offering fans a limited-time opportunity to shop exclusive merchandise tied to her solo music. According to a post by L'Officiel Malaysia on Instagram, the pop-up store will be held at The Exchange TRX in Kuala Lumpur from June 17 to 29. 'Get ready because our Number One Girl @roses_are_rosie is bringing her Rosie Pop-Up will be coming to Kuala Lumpur!' the magazine wrote. The store will feature merchandise inspired by her solo album, including motifs from songs like A.P.T and Number One Girl, along with 'gift with purchase' photocards and 'spin to win' prizes. Rosé, born Roseanne Park, debuted as a solo artist in 2021 with her album R, which includes the hit single On The Ground. She is a member of the globally renowned girl group Blackpink, formed by YG Entertainment in 2016, which has gained international fame for its chart-topping hits and massive global tours. Blackpink made history as the first K-pop girl group to headline Coachella in 2019 and performed again in 2023, cementing their status as international music icons. The Kuala Lumpur event marks another stop in Rosé's promotional efforts for her latest solo release, drawing excitement from Malaysian fans eager to engage with her music and exclusive brand.
Fox News
04-06-2025
- Business
- Fox News
Celebrity chef planning pop-up bakery at historic 16th century home, documents show
Celebrity chef Jamie Oliver is apparently seeking to turn a former stable block at his historic home into a pop-up takeaway bakery, news agency SWNS reported. The small pop-up would run in August only. The English chef has applied for planning permission to change the use of the former block to serve baked goods, sandwiches and coffee at his home on a month-long trial. "There isn't anything definite, just ideas at this stage," a representative told Fox News Digital. If approved, the bakery would operate on the grounds of Spains Hall in England, a Grade I-listed home built around 1570 in an area that has been used to host weddings. "The proposed temporary change of use offers the opportunity to trial a new small-scale commercial use within a rural location, which will not cause any detrimental heritage, traffic or amenity impacts," a statement from the chef's representatives to SWNS said. Grade I-listed buildings in the United Kingdom are structures of exceptional national, architectural or historical importance. They represent the highest level of protection under the planning system, according to Historic England's website. Oliver, who is listed as the applicant on plans submitted to Braintree District Council, has submitted several supporting documents via his representatives. He outlined the proposal to open the bakery throughout August, operating seven days a week from 9 a.m. to 5 p.m. It is estimated that six employees would be needed for the bakery and deliveries would be made three times a week. Said Oliver's representatives, "The existing kitchen within the building will be used for food preparation." They added, "Public access would be restricted to the main room open plan within the building plus the toilets, both of which are on the ground floor." The application stated that customers would use the existing parking in the back of the stable block, while an extra area would be available for an overflow if needed. Oliver's representatives said the proposals would have "no impact on the scale, amount, design, layout or access to the site." "No physical alterations are required to the building internally or externally in support of the proposals and there is no impact on any areas of soft landscaping or habitat." Since the Middle Ages, the house and estate in Finchingfield, Essex, have been in the ownership of just three families. It was sold to Oliver in 2019. The coach house and stable block originally date from the 18th century and were first listed in 1967, when they were used as stables. In recent years, it has been used to host weddings and other functions, SWNS reported. No public comments have been registered so far and a decision on the application will be made by the council later. For more Lifestyle articles, visit Oliver had previously sought permission for repair work to the property, including windows, doors and masonry. He has been credited with renovating it from a state of disrepair. The $6.8-million house serves as his family home, where he lives with his wife, Jools, and their five children. Jamie Oliver's Cookery School has also offered a cooking experience at Spains Hall, allowing guests to learn from his chefs and sample ingredients from his garden.
BBC News
04-06-2025
- Business
- BBC News
Jamie Oliver submits plans for pop-up bakery at Essex home
Celebrity chef Jamie Oliver is hoping to get the go-ahead for a pop-up bakery at his countryside home. The 50-year-old, who lives near Finchingfield, in Essex, has applied for planning permission to temporarily change his estate's former stables to be able to bake bread for a month. In the application, it stated the proposed building would be "predominantly on a takeaway basis" throughout August. Braintree District Council will take a decision on the proposal. Oliver rose to fame in the late 1990's with the BBC Two series The Naked Chef and has spent much of his career trying to improve school lunch application states the bakery would operate seven days a week from 09:00 BST to 17:00. The bakery would require three deliveries per week and provide work for six access would be restricted to the main room, which is on the ground floor of the for Oliver said they are looking to explore the idea but nothing was confirmed. Follow Essex news on BBC Sounds, Facebook, Instagram and X.
