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AppLovin: The advertising giant in the making
AppLovin: The advertising giant in the making

Yahoo

time23 minutes ago

  • Business
  • Yahoo

AppLovin: The advertising giant in the making

Introduction AppLovin is a premier mobile technology company that has transitioned from a mobile gaming developer to a full-fledged app marketing and monetization platform. It was established in 2012 and is based in Palo Alto, California. The company operates two main business units: Software Platform and Apps. The Software Platform, which is driven by the AI-based AXON engine, is aimed at mobile app developers and it provides them with cutting-edge solutions like user acquisition, monetization, and analytics. This platform is responsible for handling billions of ad requests on a daily basis, as it leverages machine learning algorithms to improve campaign performance and to increase revenue for both advertisers and publishers. Among the key products offered are the MAX mediation platform which is the instrument that allows publishers to operate several ad networks with a single integration, and thorough user acquisition tools that are specifically designed for developers to grow their user bases at the shortest time possible. Warning! GuruFocus has detected 3 Warning Sign with APP. Key Growth Drivers Machine Learning and AI-Powered Optimization The AXON platform that is powered by AppLovin's sophisticated machine learning infrastructure, which is its own product, is the genetic code of the tech advantage of the company. The proprietary AI engine that the company uses, being at the heart of the whole process, is in charge of the incredible computational task of processing a diverse range of data to make real-time decisions on the best ad placements, user acquisition campaigns, and monetization strategies available. By examining the engagement metrics and conversion data, the system constantly improves the targeting accuracy and campaign efficiency besides getting insight from user behavior patterns. This exceptional efficiency, which allows advertisers to make more informed bids on ad inventory while publishers to generate more revenue, is based on the system's predictive capabilities. The platform's establishment to process and learn from billions of pieces of data each day creates a significant barrier for other competitors, as it is developed better with more available data. AXON is the neural network that drives the whole platform with deep learning technology, which is used to explore the user data in a way that traditional analysis tools would not be able to. That is to say, this platform is the most modern digital solution that performs the task of reinforcement learning, where the smart algorithms are given real-time feedback with optimal ad placement and bidding decisions generated automatically. This automated optimization function, which in reality results in the use of less human resources, is achieved compared to the delivering of impressive results using a set of predefined rules. Real-Time Bidding and Programmatic Infrastructure AppLovin has the technology stack including high-performance real-time bidding (RTB) infrastructure capable of processing hundreds of thousands of bid requests per second with sub-100 millisecond response times. This is a low-latency system for mobile advertising where split-second decisions are the determinants of campaign success. The distributed architecture of the platform ensures global scalability and uniform performance, despite different geographic regions. Moreover, the programmatic advertising technology platform includes header bidding alongside the integration allowing publishers to increase their revenue through enabling multi-demand sources to compete for the same inventory simultaneously. The system's complex auction mechanics are not only concerned with bid prices but also take into account user experience, ad quality, and long-term value optimization. However, Applovin's server-side integration mechanisms spare the technical brunt of application developers while presenting centralized data collection and analysis techniques. This approach is compared to client-side implementations, which need multiple SDK integrations, resulting in longer app latency and poor user experience. Data Analytics and Attribution Technology The advanced data analytics structure of the company processes the huge amounts of data it collects to find insights that are valuable for both the advertisers and publishers. More advanced attribution models, in turn, allow for better measurement of the user paths across multiple touchpoints, which translates into higher confidence in the budget allocation decisions. The two ways to attribute the platform's capability are probabilistic and deterministic, which are useful for a much dense privacy environment. AppLovin's analytics tool provides sophisticated analysis of cohorts, predicting lifetime value, and churn modeling to the app developers in an effort to enhance the user acquisition process. The platform's ability to connect the costs of acquiring new users with the value they bring over time means it can help optimize return on ad investment (ROAS) more than measuring just installs can. The company's commitment to using privacy-friendly methods in data collection and analysis ensures that it is well-prepared for the ever-changing legal landscape. Data confidentiality and federated learning methods, together with innovative approaches in data collection, will facilitate users' right to privacy, and continue the optimization process by respecting regulatory mandates. Competition from Technology Giants AppLovin is up against robust competition from technology companies that are using their resources and networks. Google, through its AdMob platform and Google Ads ecosystem, is probably the strongest rival. Google's interconnectedness with Android, YouTube, and its advertising network turned it into a powerhouse that promises premium exposure and fine contracts. Facebook (Meta), through its Audience Network along with the vast amount of data from social media, which makes it possible for precise user targeting and cross-platform campaign management, is another relevant competitor. Apple's recent privacy policies, namely, App Tracking Transparency (ATT), are a mixed-source benefit in the competition scene. The fact is that these issues eliminate some of the attribution and targeting capabilities for a while but at the same time, that would bring balance to the situation by lessening the data advantages that some of the competitors had before. The way to deal with this threat is a concentration on those areas where the giants might not be as swift or/and comprehensive. The deep dive on the mobile gaming and app monetization areas by the company grants the right for more in-depth verticals and exactly tailor-made solutions rather than platform companies do. The optimization brought along with the AXON platform's automatic algorithms for the mobile app environment often results in better performance than generic ad solvers in the scope of new user quality and monetization efficiency. Competition from Specialist Ad Tech Companies The mobile advertising game is competitive with the participation of many niche players, each of whom has identified a particular slice of the market. Unity Technologies is one of them, in particular, because it uses its Unity Ads platform to operate in the same arena as mobile gaming ads and even leverage its game development engine to provide integrated advertising. IronSource (now part of Unity) used to be a significant adversary with its all-in-one platform that handled app monetization and user acquisition comprehensively. Chartboost has a very specific operation model that enables it to focus only on mobile game advertising, which includes direct publisher relationships and extensive knowledge of the gaming industry. Vungle (now part of Liftoff) is a firm that, through its video ad solutions, has added strong creative optimization capabilities. These companies are mostly known for their vibrant industry knowledge and long-standing partnerships defined within the industry sectors. However, these specialized players are giving a tough time with their niche focus, AppLovin is competing against them by bringing extra scale and high-level technology. The yield of billions and billions of ad requests daily makes the company to have the capacity of more effective machine learning optimizationin and standard machine learning schemes. AppLovin's user acquisition, monetization, and analytics in one solution platform and the simplicity of not having to carry out multiple integrations delivers accessibility and effectiveness over single point solutions that require integrations. Strengthened by the right acquisitions, the company is in a stronger position as it has consolidated its market share, and the potential competition was eliminated. The MoPub acquisition from Twitter gave AppLovin a digital publisher relationship and mediation capabilities while other small acquisitions enriched the tech stack and human resources, thus enhancing the platform. Key Risks Risks of Platform Dependency and Ecosystem Control AppLovin is at a high risk concerning the technological factors stemming from its reliance on mobile platforms governed by Apple and Google. Any iOS and Android platform policy changes can, in a matter of seconds, thus alter the way AppLovin operates. The real-time impact of the implementation of Apple's App Tracking Transparency (ATT) framework proved this vulnerability when mobile advertisers immediately lost the ability to accurately attribute and target their ads. The prospective platform issues may involve more rigorous SDK approval processes, more privacy restrictions, or modified app store policies that will limit the advertising functionality altogether. For instance, the introduction of Private Relay in iOS 17 and the addition of enhanced tracking protection greatly narrow data collection capabilities. Although the Privacy Sandbox initiative from Android is still in progress, it poses a serious risk of redefining the way mobile advertising attribution and targeting are done. The technical risk branch out to the potential scenarios of platform fragmentation in which different versions of iOS or Android impose different privacy and advertising restrictions. AppLovin's single platform strategy is rendered more complex as it needs to reconcile with the different technical requirements caused by the braid of platform versions and geographic regions with various regulatory frameworks. Algorithmic and Machine Learning Model Vulnerabilities AXON's machine learning algorithms are the backbone of AppLovin's business edge as they grant a strongly concentrated technical risk around model performance and accuracy. The susceptibility of machine learning models to concept drift, where changing user behavior patterns or market conditions reduce the effectiveness of the model over time, is one of the most common reasons for this fall. The constant mutation of the mobile advertising ecosystem can make the previously useful alphas to be of no use whatsoever. Model bias is another highlight technical risk, this is when the algorithms inadvertently discriminate against some user segments or app categories, which in turn could result in regulatory violations or suboptimal performance outcomes. Attacks that are deceitful to the machine learning systems could influence either the bidding algorithms or the attribution models, which will in turn lead to financial losses and site degradation. The scenario of being data poisoned where the hackers introduce the useless and malicious data into the training datasets has the detrimental effect of degrading the performance of the models or creating vulnerabilities which can be exploited. The scale at which AppLovin is processing data, daily handling over billions of events, is making it more difficult to ensure comprehensive data validation while maintaining the real-time processing needs. The most serious of the risks that are created through overfitting is the one that comes from the models completely specializing in what has been done historically, thereby rendering the generalization capacities for new market conditions or user behaviors very weak. The high focus on the gaming vertical that has led to a competitive advantage could be detrimental if the gaming industry undergoes a drastic change. Valuation The forward P/E ratios for AppLovin portray impressive earnings acceleration with the non-GAAP P/E declining from 45.93x (FY1) to 27.69x (FY3), which suggests an impressive earnings increase, outstripping all but one peer company. It is the market's strong response that makes the compression evident, showing that it appreciates AppLovin's ability to grow the business while also keeping profitability up. The company's PEG ratios of 0.94 (non-GAAP forward) and 0.31 (GAAP TTM) are at a high level with respect to the growth rates making the stock very attractive, at least, it is significantly more attractive than peers like Adobe (1.35) and Cadence (3.09). This fact shows that the value of AppLovin is off the charts due to its markdown price based on its growth potential, which is further elaborated by the large upside that is now available. In contrast to industry rivals, AppLovin's valuation metrics look realistic even if the absolute P/E ratios are higher. Adobe and Cadence declare lesser P/E compression over time, while AppLovin shows signs of higher earnings growth. The absence of profit for a company like MasterCard (negative P/Es) contrasts sharply with AppLovin's prevailing profits in the ad-tech sector. Guru Holdings Lowenstein's 17.19% stake which is equivalent to $762.85 million shows tremendous conviction, especially if we take into consideration the average buy price that he had of $75.06, which is representing a 423.6% gain. Lowenstein's convincing position, which is large in size and yields excellent returns, is an evidence of AppLovin's strategic execution and its growth path. The 12.86% increase in the holdings that Lowenstein took just lately proves that he still has confidence in the company despite the stock's larger rise, which in turn shows that the bottom line is the company's fundamentals rather than the ups and downs of the market. Resnick's 13.47% stake ($740.26M) with an average cost basis of $49.41 (695.4% gain) represents even earlier conviction in AppLovin's transformation story. The stability of his holdings (0% recent change) indicates dissatisfaction with current positioning while maintaining long-term conviction. Both managers' five-star ratings and substantial outperformance demonstrate their investment expertise. ConclusionAppLovin faces strong competition from technology companies like Google, Facebook, and Apple. Google's AdMob platform and Ads ecosystem, coupled with its interconnectedness with Android, YouTube, and its advertising network, offer premium exposure and fine contracts. Facebook's Audience Network and vast data from social media enable precise user targeting and cross-platform campaign management. Apple's recent privacy policies, App Tracking Transparency (ATT), provide mixed-source benefits in the competition scene, but may limit data advantages. To address this threat, AppLovin focuses on mobile gaming and app monetization areas, offering tailored solutions rather than generic ad solvers. The AXON platform's automatic algorithms for the mobile app environment often result in better performance than generic ad solvers in terms of user quality and monetization efficiency. This article first appeared on GuruFocus. Sign in to access your portfolio

iOS 26 Unleashed: 25+ More Features That Will Change Your iPhone
iOS 26 Unleashed: 25+ More Features That Will Change Your iPhone

Geeky Gadgets

time4 days ago

  • Geeky Gadgets

iOS 26 Unleashed: 25+ More Features That Will Change Your iPhone

Apple's iOS 26 introduces a diverse range of updates aimed at enhancing usability, boosting performance, and delivering a more personalized and secure experience. This latest iteration of the operating system focuses on refining the user experience while advancing mobile technology. In the video below, Zollotech explores 25 key features and changes that highlight how iOS 26 transforms your daily interactions with your device. Watch this video on YouTube. Streamlined User Interface and Design Enhancements iOS 26 brings a refreshed user interface (UI) that emphasizes simplicity and efficiency. The redesigned layout ensures quicker access to essential features, reducing the steps needed to navigate your device. Key updates include: Dynamic widgets that adapt to your usage patterns, offering relevant information at a glance. that adapt to your usage patterns, offering relevant information at a glance. Adaptive color schemes that adjust based on the time of day or your environment, enhancing visual comfort. that adjust based on the time of day or your environment, enhancing visual comfort. A cleaner, more intuitive design that promotes seamless interaction and reduces visual clutter. These changes not only improve the overall aesthetics but also enhance functionality, making everyday tasks faster and more enjoyable. Expanded Personalization Options Personalization takes center stage in iOS 26, offering greater control over how your device looks and feels. New features include: Customizable lock screen widgets and home screen layouts for a tailored user experience. and home screen layouts for a tailored user experience. Advanced themes and icon packs that allow you to express your unique style. Enhanced tools to adjust system-wide settings, making sure your device aligns with your preferences. These updates empower you to create a device experience that reflects your individuality while improving usability. Advanced Privacy and Security Features Privacy and security remain a priority in iOS 26, with Apple introducing robust measures to protect your data. Key enhancements include: App activity reports that provide transparency by showing how apps access your information. that provide transparency by showing how apps access your information. Enhanced encryption protocols for secure communication and data transfers. Stronger safeguards against unauthorized access to sensitive information, making sure your data remains private. These features provide greater transparency and peace of mind, reinforcing Apple's commitment to user privacy. Upgrades to Native Apps Apple's native apps receive significant updates in iOS 26, enhancing their functionality and usability: Safari: Enjoy faster browsing speeds and improved tab management for a smoother online experience. Enjoy faster browsing speeds and improved tab management for a smoother online experience. Messages: New collaboration tools make group chats and shared projects more efficient. New collaboration tools make group chats and shared projects more efficient. Photos: AI-powered organization and improved search capabilities simplify photo management. These upgrades ensure that essential apps work more effectively, making daily tasks easier and more enjoyable. Performance Boosts and Bug Fixes Performance improvements are a cornerstone of iOS 26, delivering a smoother and more reliable experience. Key enhancements include: Reduced app load times , allowing faster access to your favorite tools and features. , allowing faster access to your favorite tools and features. Optimized battery efficiency, extending device usage throughout the day. Numerous bug fixes that address previous issues and improve overall system stability. These updates ensure your device operates at peak performance, offering a more seamless experience. Accessibility Enhancements for Inclusivity iOS 26 introduces new accessibility features designed to cater to a diverse range of users. These updates include: Improved voice control for hands-free navigation, making the device more accessible to users with mobility challenges. for hands-free navigation, making the device more accessible to users with mobility challenges. Expanded text-to-speech options that enhance communication support for users with speech or hearing impairments. Customizable display settings to accommodate users with visual impairments, making sure a more inclusive experience. These tools make iOS 26 more accessible and enjoyable for everyone, regardless of their needs. New Productivity Tools and Utilities Productivity receives a significant boost in iOS 26 with innovative tools designed to help you stay organized and efficient. Highlights include: Advanced collaboration features in the Notes app, allowing seamless teamwork on shared projects. in the Notes app, allowing seamless teamwork on shared projects. AI-powered scheduling suggestions in the Calendar app, helping you manage your time effectively. Improved multitasking capabilities, allowing you to handle multiple tasks simultaneously with ease. These updates empower you to maximize your time and resources, making it easier to stay productive. Improved Compatibility with Third-Party Apps and Devices iOS 26 strengthens its ecosystem by enhancing compatibility with third-party apps and external devices. Key updates include: Expanded APIs for developers, allowing the creation of more integrated and innovative applications. for developers, allowing the creation of more integrated and innovative applications. Better support for smart home systems and wearables, making sure seamless connectivity across devices. Improved interoperability for a unified experience across your Apple and non-Apple devices. These improvements ensure that your device works effortlessly with the tools and gadgets you rely on daily. Innovative Communication and Connectivity Features Communication and connectivity see major advancements in iOS 26, making it easier to stay connected. Notable features include: Real-time transcription and noise cancellation for video calls, improving clarity and accessibility. and noise cancellation for video calls, improving clarity and accessibility. Faster Wi-Fi handoffs that ensure uninterrupted internet access when switching networks. Enhanced Bluetooth pairing for quicker and more reliable connections with external devices. These updates streamline interactions across networks and devices, enhancing your overall experience. Refined System Settings for Greater Control System settings in iOS 26 are more intuitive, giving you greater control over your device. Key changes include: Streamlined menus that simplify navigation and make it easier to find what you need. that simplify navigation and make it easier to find what you need. Advanced search functions that allow you to quickly locate specific settings or features. New options for managing notifications and app permissions, giving you more control over your device's behavior. These refinements make it simpler to customize your device to suit your needs, enhancing usability and convenience. Below are more guides on iOS 26 features from our extensive range of articles. Source & Image Credit: zollotech Filed Under: Apple, Apple iPhone, Top News Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.

3G shutdown: What devices are affected, and how to upgrade
3G shutdown: What devices are affected, and how to upgrade

RNZ News

time08-06-2025

  • Business
  • RNZ News

3G shutdown: What devices are affected, and how to upgrade

Anyone with a 3G-reliant phone or device may be affected. Photo: Josep Lago / AFP Consumers are being urged to get ready ahead of the shutdown of 3G mobile networks from the end of the year. Telecommunications Forum chief executive Paul Brislen said most New Zealanders were already using 4G or 5G-compatible devices and would not need to take any action. However anyone with a 3G-reliant phone or device may be affected, including tablets, medical alarms, security alarms, business equipment, vehicle trackers and other devices connected to the internet . "The 3G shutdown is a positive step for our digital future, but it's important that anyone with 3G-reliant phones or devices checks now so they can stay connected," Brislen said. Consumers can text '3G' to 550, free of charge, to check if their device will work after the 3G network was switched off. Spark announced it would close off its 3G network on 31 March, 2026 and was upgrading 3G-only cell towers to 4G and 5G technology. While affected customers would be receiving direct communication from Spark, it issued a list of common devices likely to be affected. Brislen said consumers who need to upgrade to a 4G or 5G compatible device should recycle their old handsets through recycling service RE:MOBILE at "Mobile phones contain valuable materials that can be reused, as well as components that are harmful to the environment if sent to landfill." Sign up for Ngā Pitopito Kōrero, a daily newsletter curated by our editors and delivered straight to your inbox every weekday.

20 Features You Need to See in iOS 19: The Complete Breakdown
20 Features You Need to See in iOS 19: The Complete Breakdown

Geeky Gadgets

time30-05-2025

  • Business
  • Geeky Gadgets

20 Features You Need to See in iOS 19: The Complete Breakdown

Apple's iOS 19 is poised to deliver one of the most impactful updates in recent memory, blending innovative technology with a refined user experience. Scheduled for its unveiling at WWDC 2025 on June 9th, this update promises a redesigned interface, enhanced performance, and a wealth of new features. Here's an in-depth look at what iOS 19 (iOS 26) has to offer and how it could redefine the way you use your iPhone in a new video from Zollotech. Watch this video on YouTube. Device Compatibility: Will Your iPhone Support iOS 19? With iOS 19, Apple is making a strategic shift in device compatibility. Reports suggest that support for older models like the iPhone XS, XS Max, and XR will be discontinued. This decision allows Apple to focus on optimizing the operating system for newer devices, making sure that advanced features perform seamlessly. If you own one of the latest iPhone models, you can expect to fully use the enhanced capabilities of iOS 19. However, users of older devices may need to consider upgrading to access the full potential of this update. Redesigned Interface: A Modern Visual Experience Codenamed 'Solarium,' iOS 19 introduces a striking new interface inspired by Vision OS. The design emphasizes a sleek, translucent, glass-like aesthetic, creating a visually immersive experience that feels both modern and intuitive. Key updates to the interface include: Floating tab bars that simplify navigation and improve accessibility. that simplify navigation and improve accessibility. Revamped menus designed to streamline workflows and enhance usability. These changes aim to make every interaction with your iPhone more seamless and engaging, offering a fresh look while maintaining the familiarity users appreciate. Innovative Features and Applications iOS 19 introduces a host of new apps and updates to existing ones, designed to enhance functionality and convenience. Some of the standout features include: A dedicated gaming app that separates video games from the App Store, providing a curated and streamlined experience for gamers. that separates video games from the App Store, providing a curated and streamlined experience for gamers. An AI-powered Calendar app that intelligently suggests meeting times and optimizes your schedule. that intelligently suggests meeting times and optimizes your schedule. AI-driven battery management to extend battery life by analyzing usage patterns and optimizing power consumption. These additions aim to make your iPhone smarter and more tailored to your daily needs, whether you're gaming, working, or managing your time. Enhanced Messaging and Connectivity Communication and connectivity take center stage in iOS 19, with significant upgrades designed to improve how you stay connected. Key improvements include: iMessage support for end-to-end encryption and RCS messaging, making sure secure and versatile communication across platforms. for end-to-end encryption and RCS messaging, making sure secure and versatile communication across platforms. Improved public Wi-Fi connectivity with consistent performance and potential VPN integration for enhanced security. These updates not only make messaging more secure but also ensure reliable connectivity, whether you're at home, at work, or on the go. AI and Accessibility: Smarter and More Inclusive Artificial intelligence plays a pivotal role in iOS 19, introducing features that make your device smarter and more inclusive. Highlights include: The Health app now provides personalized insights and actionable recommendations to help you make informed decisions about your well-being. now provides personalized insights and actionable recommendations to help you make informed decisions about your well-being. AirPods live translation enables real-time multilingual conversations, making it an invaluable tool for travelers and professionals. enables real-time multilingual conversations, making it an invaluable tool for travelers and professionals. Accessibility updates such as live captions, braille enhancements, and advanced voice control ensure inclusivity for all users. These advancements demonstrate Apple's commitment to using AI for both convenience and accessibility, making sure that iOS 19 caters to a diverse range of users. Productivity and Customization: Tools for Efficiency For users who rely on their iPhones for productivity, iOS 19 introduces powerful tools designed to enhance efficiency and customization. Notable features include: Split-view functionality that allows you to run two apps simultaneously, improving multitasking capabilities. that allows you to run two apps simultaneously, improving multitasking capabilities. When connected to an external display via USB-C, you'll experience Stage Manager-like functionality, transforming your iPhone into a productivity hub. These tools are tailored to meet the needs of professionals and multitaskers, allowing you to work more effectively whether you're at your desk or on the move. Stability and Performance: A Polished Experience Apple is placing a strong emphasis on stability and performance with iOS 19. By limiting the number of new features at launch, the company aims to deliver a more polished and reliable operating system. This approach minimizes bugs and ensures a smoother user experience from day one. Users can expect faster app launches, improved responsiveness, and a more consistent overall performance, making iOS 19 a dependable platform for everyday use. Release Timeline: When to Expect iOS 19 The rollout of iOS 19 will follow a structured timeline, giving users and developers ample time to explore its features: Developer beta: June 9th, 2025. June 9th, 2025. Public beta: Late June or early July 2025. Late June or early July 2025. Final release: September 2025, likely alongside the next iPhone launch. This phased release ensures thorough testing and feedback, resulting in a refined and reliable product for all users. A New Chapter for iPhone Users iOS 19 represents a significant step forward for Apple's mobile operating system, combining innovative features with a focus on usability and performance. From its stunning redesign to AI-powered tools and enhanced connectivity, this update is designed to elevate your iPhone experience. Whether you're seeking better multitasking, improved security, or personalized insights, iOS 19 offers something for everyone. As the release date approaches, prepare to explore a new era of mobile technology that promises to make your iPhone more powerful, intuitive, and versatile than ever before. Enhance your knowledge on iOS 19 by exploring a selection of articles and guides on the subject. Source & Image Credit: zollotech Filed Under: Apple, Apple iPhone, Technology News, Top News Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.

Last Chance Memorial Day Deal: Keep All Your Devices Powered With This Anker 6-in-1 Charging Station for Just $60
Last Chance Memorial Day Deal: Keep All Your Devices Powered With This Anker 6-in-1 Charging Station for Just $60

CNET

time27-05-2025

  • Business
  • CNET

Last Chance Memorial Day Deal: Keep All Your Devices Powered With This Anker 6-in-1 Charging Station for Just $60

Remember when you weren't constantly worried about your phone running out of battery? As mobile technology advances, it can often feel as if the battery is left behind. This problem is only exacerbated when you are juggling a laptop, headphones and other devices, especially if you frequently take them out and about. That's why having a versatile power solution is essential, and right now, you can get one at a discount. The handy 6-in-1 Anker Prime power strip has fallen to $60 at Amazon as part of its Memorial Day sale. While the holiday weekend is officially over, this deal is still active for a limited time, and it is also the lowest price we have ever seen on this power station. This charging station -- or outlet extender, extension cord or whatever you want to call it -- has some useful features and plenty of ports. Aside from essentially being able to turn one outlet into two, which is always good, it also has four USB ports and two AC outlets as well, making it exceptionally good for anyone who has multiple devices to keep charged up, like tablets, phones or handheld consoles. Hey, did you know? CNET Deals texts are free, easy and save you money. It's also equipped with a convenient smart display that makes it easy to monitor your device's battery level and charging speed. And with a maximum output of up to 140 watts, it can even handle larger devices like laptops. Plus, it's just 0.7 inches thick and has a five-foot detachable cable, which is great if you spend a lot of time traveling or working from the road. Why this deal matters From power banks to wall chargers, Anker makes quite a few of our favorite charging accessories. Any chance to snag some of its tech at a record-low price is a serious bargain. Since Memorial Day has officially wrapped up, this deal won't be around for too long, so we recommend taking advantage of it while you can. Looking to upgrade other parts of your house? We've rounded up the best smart home deals from around the web.

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