Latest news with #lifestylebrand
Yahoo
3 hours ago
- Entertainment
- Yahoo
Meghan Markle Expands As Ever Brand With First Rosé and New Summer Treats
Meghan Markle is launching the second seasonal collection of her lifestyle brand, As Ever. Announced on Friday, the summer drop introduces two new products as well as the lifestyle brand's first alcoholic offering, As Ever Rosé. The rosé will be available for purchase on July 1. The wine is described as having notes of stone fruit and minerality with 'a lasting finish.' According to the brand, further details about the rosé will be released closer to its debut. More from WWD Meghan Markle Styles Ralph Lauren Power Suit for 'Aspire With Emma Grede' Podcast Episode Meghan Markle Wore Her Favorite Birdies Slippers for Her Daughter Lilibet's 4th Birthday at Disneyland Long Considered Second-tier, Affiliate Marketing Gains Ground New to the collection is also an Apricot Spread, priced at $9, with a keepsake packaging option available for $14. The spread is described as suitable for a variety of uses, from topping yogurt to baking. Also launching is Orange Blossom Honey, retailing at $28, which features floral notes and citrus undertones. Both products are now available for purchase on the brand's website, The drop also features returning favorites, including three herbal teas — Hibiscus, Lemon Ginger and Peppermint — each priced at $12. Flower Sprinkles ($15), Crepe Baking Mix ($14) and Shortbread Cookie Mix ($14) are also back in stock. Markle announced the As Ever brand, a reconfiguration of her initial American Riviera Orchard label, in February. ''As ever' means 'as it's always been' or some even say 'in the same way as always,'' Markle wrote on her Instagram back then. 'If you've followed along since my days of creating The Tig, you'll know this couldn't be truer for me. This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday.' As Ever officially debuted in the market in March, following the release of Markle's Netflix series 'With Love, Meghan,' which premiered on March 4. The Duchess of Sussex also launched her podcast titled 'Confessions of a Female Founder' on April 8 in partnership with Lemonada Media. View Gallery Launch Gallery: Meghan Markle's Style Throughout the Years: The Duchess of Sussex Before & After Royal Life Best of WWD ColourPop x Lilo & Stitch Collaborate on Mischievous Island Adventures Collection in New Campaign [PHOTOS] Lunar New Year Collections to Know: Details on Fashion, Jewelry and More Brands Embracing the Year of the Snake Valentine's Day Collections to Know: Details on Fashion, Makeup, Jewelry and More Brands Giving Products a Touch of Love, Live Updates
Daily Mail
4 hours ago
- Entertainment
- Daily Mail
BREAKING NEWS Now Meghan launches her own WINE: Duchess releases new As Ever products including Napa Valley rosé, honey and apricot spreads...and her jams are FINALLY restocked
Meghan Markle revealed a trio of new products under her lifestyle brand As Ever today as she launched Napa Valley rosé wine, apricot spread and a new honey. The Duchess of Sussex unveiled the fresh items as she also released a restock of items from her first batch two months after they all sold out within an hour. The rosé is Meghan's first foray into the wine market - with the product sourced from the famous region of California, up the west coast from her Montecito home. The other new products are orange blossom honey and the apricot spread, one of which is on sale in keepsake packaging and the other coming in a normal jar. In April the Duchess released her first collection of nine As Ever products including raspberry spread in keepsake packaging for $14 (£10) or a normal jar for $9 (£7). Others were flower sprinkles for $15 (£11), wildflower honey with honeycomb for $28 (£21), a crepe mix and a shortbread cookie mix with flower sprinkles, both $14. Three types of herbal tea also came out at the same time - hibiscus, lemon ginger and peppermint - for $12 (£9) each. All the products sold out in about 45 minutes. Earlier today, the Duchess teased the relaunch with an Instagram post on her As Ever account at midnight Pacific Time (8am UK time this morning), with a new photograph of her smiling on a garden swing with the simple caption: 'No more sleeps'. Meghan had promised some 'delicious surprises' for fans today after describing the April launch of the original As Ever products as 'absolutely extraordinary'. The apricot spread is one of the three new products launched by the Duchess of Sussex today In an Instagram post on June 16, the Duchess wrote: 'Oh yes, honey… sweet things await. Mark your calendars for June 20 at 8am PT – we're bringing back your favorites, plus some delicious surprises you won't want to miss!' Pacific Time is eight hours ahead of BST, meaning the launch was at 4pm UK time. In a newsletter issued on June 16, the former Suits actress also wrote: 'First off, a sincere thank you for making the debut of As Ever absolutely extraordinary. 'We had a feeling there would be excitement, but to see everything sell out in less than an hour was an amazing surprise. We are pleased to share that on June 20th, we're going live with the products you love – plus, some new delicious surprises.' PR experts said the latest email was noticeably different to Meghan's first As Ever message, which was a long piece full of inspirational quotes and personal anecdotes. Sarah Schmidt, celebrity publicist and president of PR firm Interdependence, told MailOnline on Wednesday: 'Meghan's first As Ever newsletter was poetic and intimate. 'It positioned the brand as an extension of her personal rituals and values, written in the voice of someone building a lifestyle, not just selling a product. 'The latest email, by contrast, is pure transaction: short, strategic and sales-focused. And that pivot is telling.' She said the audience is now witnessing a 'shift' in Meghan from a 'founder-as-storyteller' to 'founder-as-operator.' Ms Schmidt added: 'It suggests a brand moving from emotional origin story into operational scale. However, when key team members exit and the tone tightens, audiences can feel that. 'If the first email said, 'Come into my garden,' the second says, 'Get ready to shop.' Neither is wrong, but the dissonance creates questions. Not just about Meghan's role but about the heart and soul of the brand.' Earlier this month Meghan said she had decided to 'just pause' restocking her brand, saying she wanted to wait until it is 'completely stable and we have everything we need'. She also spoke of the difficulties of building her firm and 'how many tears' she has shed behind the scenes on a bonus episode of her Confessions of a Female Founder podcast featuring Beyonce's mother Tina Knowles. Meghan had suggested the 'scarcity mentality at the beginning might be a hook for people', comparing it to 'a sneaker drop'. But she feared it might be 'annoying' for customers, adding: 'I don't want you to eat that jam once every six months. I want that to be on your shelf all the time.' Meghan said: 'So for me at the moment, with As Ever, it was great. We planned for a year we get and then everything sells out in 45 minutes. 'Yes, amazing, great news. Then what do you do? And then you say 'Ok, we planned as best as we could. Are we going to replenish and sell out again in an hour? Or is that annoying as a customer? 'I'm looking at it saying 'Just pause. That happened. Let's wait until we are completely stable and we have everything we need'.' She added how people 'see all the flashy stuff and they see the product. But that end game… those behind the scenes moments, how many tears I've shed'. Meanwhile, earlier this week the Duchess denied that her personal Instagram account, where she shares behind the scenes footage of family life, is a tool to promote her business. Meghan said returning to social media at the start of the year was 'a great way to get my voice back', and she uses it for 'authentic' sharing such as her twerking video. She added: 'It's my space and my channel for joy.' The former Suits actress went back on Instagram in January, first with footage of her running around a beach and writing 2025 in the sand, and then a montage from her Netflix show With Love, Meghan. The Duchess has since made numerous posts about As Ever, mentioning her As Ever Instagram account, but has also released photos and videos of the Sussexes' life with their children Prince Archie and Princess Lilibet. On Lili's fourth birthday last week, Meghan shared footage of herself twerking in a labour room while heavily pregnant with her daughter. On the Aspire with Emma Grede podcast, entrepreneur Grede asked Meghan about her return to social media, saying: 'Are you thinking about it in the way that so many of us do as also a business tool?' Meghan replied: 'Not for my personal account, no.' Grede challenged her, asking: 'Really?' Meghan said: 'For my personal account? …No.' Grede told her: 'Well that's the one we're all following.' Meghan replied and laughed: 'Well good…as long as you're following As Ever too. No, I think for me it was great way to get my voice back… It's my space and my channel for joy – that is the intention of my handle.' Meghan's personal account @Meghan has 3.8 million followers. Her @aseverofficial account has 847,000 followers, and is linked into her @Meghan bio, as is her ShopMy collection.
Yahoo
7 hours ago
- Entertainment
- Yahoo
Meghan Markle Finally Releases Date To End Lifestyle Brand As Ever's Hiatus
Meghan Markle has finally given her As Ever loyal customers a reason to rejoice! The Netflix star has released a date for a new batch of products for her teeming customers to indulge in and enjoy after an impressive performance on her first drop. Meghan Markle launched her lifestyle brand As Ever in March 2025. The comprehensive brand covers home goods, food products, and several lifestyle items. The Duchess of Sussex dropped very shocking but exciting news for her fans, who have long awaited an announcement of a full restock. According to her, a new date for fresh As Ever products is less than a week away. She made the announcement with an aesthetically pleasing post on her Instagram story, featuring pancakes stacked on a plate and glazed in fresh honey with strawberry toppings. "Are you on our list? Don't miss out, June 20 at 8 a.m. PT," she wrote on the post. The Duchess doubled down on her interesting move in a bigger post on her brand's official page. "Oh yes, things await. Mark your calendars for June 20 at 8 a.m. PT - we're bringing back your favorites, plus some delicious surprises you won't want to miss!" the brand declared in the warm caption. Before her latest joyful news, the actress gushed to her fans about the success of her first drop and the huge role they played in it. The Daily Mail reported that she described selling out all her products in under one hour as an "amazing surprise." "First off, a sincere thank you for making the debut of As ever absolutely extraordinary," Meghan wrote in the opening sentence of the newsletter. She then proceeded to inform them that on "June 20, we're going live with the products you love – plus some new delicious surprises." Meghan did not forget to inform the fans how much of her time, energy, and, most importantly, "love" had gone into bringing her "new delicious surprises" to life. Earlier in the month, she set the stage for the arrival of her new product by informing fans who had been "wondering and waiting" that new drops were returning, along with a few new things she couldn't wait to show her loved ones. The Blast reported that the businesswoman is settling into her life as a founder nicely and is also picking up crucial lessons along the way. According to her, during a podcast discussion with Tina Knowles, she got candid about putting production on hold to ensure that everything was in order before restocking. She also analyzed the daunting terrain of making a profit from homemade products and making them appealing enough for purchase. Meghan addressed the systemic processes required for her products to meet regulatory standards, including extensive rounds of testing for quality assurance. She referred to the process of creating her jam and how, despite scaling it, she still had to struggle with managing expectations for success. Despite the massive success catching her by surprise, Meghan concluded that the best way to bounce back with impact was to take her time and ensure stability before proceeding. Beyond achieving success as an entrepreneur, Meghan also hoped that her creations would tell a distinct story to customers and consumers. As she earlier stated, her decision to become a mogul was inspired by her personal journey. However, with growth also comes low moments, where an entrepreneur like Meghan must reach out and rely on the strength of their friends and family to continue. In her case, being exposed to bouts of unwarranted public opinion on her every move has made it necessary for her to seek regular reassurance from those who matter in order to regain lost confidence. "You still have to be able to have someone you can go to be human and say, 'I don't know. Can you just tell me that this makes sense?'" Meghan noted. In response, her team members reportedly assured her they were on the right track, an opinion which left sweet thoughts in Meghan's mind. Apart from finally satisfying her customers with new products, Meghan has also activated the hospitality aspect of her lifestyle brand and is about to trademark it for "hospitality services." Her plans reportedly include providing her clients with accommodation options, as well as food, drinks, and even temporary lodging services. Her future clients may even get to indulge in the richness of her recipes, which she showcases on her Netflix special "With Love, Meghan." Brand strategists have described this new move as the perfect way for her to open up a new frontier in her lifestyle business. It reportedly shows a deep desire to also refurbish her history as a defiant royal who left the affluent life behind for a bigger hustle. On the flip side, her doting husband is now catching the heat for reportedly refusing to let the past stay exactly where it is and move forward like his partner.
The Independent
9 hours ago
- Entertainment
- The Independent
Meghan teases ‘delicious surprises' as she restocks lifestyle brand
The Duchess of Sussex has promised some 'delicious surprises' as she announced a restock of items from her lifestyle brand after some products sold out within an hour. Meghan said the April launch of her As Ever products, including jam and herbal tea, had been 'absolutely extraordinary' and teased buyers they would only have to wait a few days for more items. In an Instagram post, the California-based duchess wrote: 'Oh yes, honey… sweet things await. Mark your calendars for June 20 at 8 a.m. PT – we're bringing back your favorites, plus some delicious surprises you won't want to miss!' In a newsletter, she also wrote: 'First off, a sincere thank you for making the debut of As Ever absolutely extraordinary. 'We had a feeling there would be excitement, but to see everything sell out in less than an hour was an amazing surprise. 'We are pleased to share that on June 20th, we're going live with the products you love – plus, some new delicious surprises.' Earlier this month Meghan said she had decided to 'just pause' restocking her brand, saying she wanted to wait until it is 'completely stable and we have everything we need'. She also spoke of the difficulties of building her firm and 'how many tears' she has shed behind the scenes on a bonus episode of her podcast featuring Beyonce's mother Tina Knowles. Meghan had suggested the 'scarcity mentality at the beginning might be a hook for people', comparing it to 'a sneaker drop'. But she feared it might be 'annoying' for customers, adding: 'I don't want you to eat that jam once every six months. I want that to be on your shelf all the time.' Meghan said: 'So for me at the moment, with As Ever, it was great. We planned for a year we get and then everything sells out in 45 minutes. 'Yes, amazing, great news. Then what do you do? And then you say 'Ok, we planned as best as we could. Are we going to replenish and sell out again in an hour? Or is that annoying as a customer? 'I'm looking at it saying 'Just pause. That happened. Let's wait until we are completely stable and we have everything we need'.' She added how people 'see all the flashy stuff and they see the product. But that end game… those behind the scenes moments, how many tears I've shed'.
Daily Mail
12 hours ago
- Entertainment
- Daily Mail
BREAKING NEWS Meghan Markle shares a new photo as she launches new products from her As Ever brand today (and promises fans, 'sweet things and delicious surprises')
Meghan Markle will today release a hotly-anticipated restock of items from her lifestyle brand two months after the first batch of products sold out within an hour. The Duchess of Sussex teased the launch with an Instagram post on her As Ever account at midnight Pacific Time (8am UK time) this morning, with a new photograph of her smiling on a garden swing with the simple caption: 'No more sleeps'. Meghan had promised some 'delicious surprises' after describing the April launch of her As Ever products including jam and herbal tea as 'absolutely extraordinary'. In an Instagram post on June 16, the California-based Duchess wrote: 'Oh yes, honey… sweet things await. Mark your calendars for June 20 at 8am PT – we're bringing back your favorites, plus some delicious surprises you won't want to miss!' Pacific Time is eight hours ahead of BST, meaning the launch will be at 4pm UK time. In a newsletter issued on June 16, the former Suits actress also wrote: 'First off, a sincere thank you for making the debut of As Ever absolutely extraordinary. 'We had a feeling there would be excitement, but to see everything sell out in less than an hour was an amazing surprise. We are pleased to share that on June 20th, we're going live with the products you love – plus, some new delicious surprises.' The latest email was noticeably different to Meghan's first As Ever message, which was a long piece full of inspirational quotes and personal anecdotes. Sarah Schmidt, celebrity publicist and president of PR firm Interdependence, told MailOnline on Wednesday: 'Meghan's first As Ever newsletter was poetic and intimate. 'It positioned the brand as an extension of her personal rituals and values, written in the voice of someone building a lifestyle, not just selling a product. 'The latest email, by contrast, is pure transaction: short, strategic and sales-focused. And that pivot is telling.' She explained that the audience is now witnessing a 'shift' in Meghan from a 'founder-as-storyteller' to 'founder-as-operator.' Ms Schmidt added: 'It suggests a brand moving from emotional origin story into operational scale. However, when key team members exit and the tone tightens, audiences can feel that. 'If the first email said, 'Come into my garden,' the second says, 'Get ready to shop.' Neither is wrong, but the dissonance creates questions. Not just about Meghan's role but about the heart and soul of the brand.' Earlier this month Meghan said she had decided to 'just pause' restocking her brand, saying she wanted to wait until it is 'completely stable and we have everything we need'. She also spoke of the difficulties of building her firm and 'how many tears' she has shed behind the scenes on a bonus episode of her Confessions of a Female Founder podcast featuring Beyonce's mother Tina Knowles. Meghan had suggested the 'scarcity mentality at the beginning might be a hook for people', comparing it to 'a sneaker drop'. But she feared it might be 'annoying' for customers, adding: 'I don't want you to eat that jam once every six months. I want that to be on your shelf all the time.' Meghan said: 'So for me at the moment, with As Ever, it was great. We planned for a year we get and then everything sells out in 45 minutes. 'Yes, amazing, great news. Then what do you do? And then you say 'Ok, we planned as best as we could. Are we going to replenish and sell out again in an hour? Or is that annoying as a customer? 'I'm looking at it saying 'Just pause. That happened. Let's wait until we are completely stable and we have everything we need'.' She added how people 'see all the flashy stuff and they see the product. But that end game… those behind the scenes moments, how many tears I've shed'. Meanwhile, this week the Duchess denied that her personal Instagram account, where she shares behind the scenes footage of family life, is a tool to promote her business. Meghan said returning to social media at the start of the year was 'a great way to get my voice back', and she uses it for 'authentic' sharing such as her twerking video. She added: 'It's my space and my channel for joy.' The former Suits actress went back on Instagram in January, first with footage of her running around a beach and writing 2025 in the sand, and then a montage from her Netflix show With Love, Meghan. The Duchess has since made numerous posts about As Ever, mentioning her As Ever Instagram account, but has also released photos and videos of the Sussexes' life with their children Prince Archie and Princess Lilibet. On Lili's fourth birthday last week, Meghan shared footage of herself twerking in a labour room while heavily pregnant with her daughter. On the Aspire with Emma Grede podcast, entrepreneur Grede asked Meghan about her return to social media, saying: 'Are you thinking about it in the way that so many of us do as also a business tool?' Meghan replied: 'Not for my personal account, no.' Grede challenged her, asking: 'Really?' Meghan said: 'For my personal account? …No.' Grede told her: 'Well that's the one we're all following.' Meghan replied and laughed: 'Well good…as long as you're following As Ever too. No, I think for me it was great way to get my voice back… It's my space and my channel for joy – that is the intention of my handle.' Meghan's personal account @Meghan has 3.8 million followers. Her @aseverofficial account has 847,000 followers, and is linked into her @Meghan bio, as is her ShopMy collection.
