Latest news with #influencers
Telegraph
2 hours ago
- Telegraph
How a disastrous tourism strategy ruined one of Mallorca's last unspoilt corners
Last summer as many as 4,000 visitors and 1,200 cars descended daily on Caló des Moro in the south-east of Mallorca. A tiny cove which at best, can only accommodate about 100 people. Unlike Es Trenc – a 25-minute drive away, with its two-kilometres of fine white sand, safe swimming, facilities and ample parking – Caló des Moro is cramped and rocky and reaching it requires a long schlep along rough tracks. Yet hordes of people attempted to navigate this descent, often turning back due to the long wait and extreme heat. There are no amenities and only a tiny strip of sand, meaning most visitors have to perch on uncomfortable rocks – if they can find a space at all. Mallorca has more than 260 lush beaches, many of which are far more bewitching than diminutive Caló des Moro. So how on earth did this disaster unfold? Last summer, in an attempt to direct tourists away from island hotspots such as Cala de Deià in the north-west (mobbed from June to October), social media influencers were encouraged by some island tourism entities to visit this petite cove and other lesser-known spots. The well-meant strategy backfired, however, and before long influencers had turned Caló des Moro into a chaotic jam of tourists, with the social media set's beguiling images and videos of Mallorca's 'best kept secret' luring their followers to the beach in droves. To date, 1,300 videos of the cove have been uploaded to the TikTok platform, receiving an estimated 10 million views globally. Instagram currently has 30 associated hashtags. @handluggageonly This is my favourite beach on the Island of Mallorca! Caló des Moro is a totally beautiful cove. The beach is gorgeous, especially for the crystal-clear turquoise waters, white sand, and dramatic cliffs (which you have to ramble across to get here. Yeah, you will get sweaty but it's worth it). Best of all, the beach is located only about 5 kilometers from the town of Santanyí, which we loved and can be reached in your car or by a short hike from the nearby Cala Llombards beach. In fact, do both at once. It's such a great thing to do in Mallorca when you visit on holiday. ♬ original sound - Hand Luggage Only Frustrated locals voiced their outrage, prompting the citizen movement, Mallorca Platja Tour, to stage a protest attended by more than 300 people. Bewildered tourists were pressured to leave the area, while victorious locals occupied every inch of space on the rocks and sand. Martí Picornell, Head of Communications at the local Santanyi Town Council, responded by saying: 'The Santanyí Tourism Department hasn't used the image of Caló des Moro for publicity purposes in years. Local residents are exhausted by the situation, which is why the decision was taken. This unwanted social media coverage is the worst. People go to the cove just to take selfies and nothing more.' Environmental impact The repercussions go far beyond disgruntled locals, with heavy footfall in areas of such natural beauty having a troubling environmental impact. Sergio Ruiz Halpern, a marine biologist at Save the Med, comments: 'Caló des Moro is a paradise, not just for humans. It harbours rich and biodiverse ecosystems. The sheer volume of visitors in peak season crushes native land and sea ecosystems alike. We simply cannot sustain this level of pressure.' Meanwhile, Isabel Moreno Castillo, also a marine biologist, and former Head of Biology at the University of the Balearics (UIB) says: 'Beaches are constantly shifting ecosystems – they change every single day, shaped by the wind and the waves. 'When beach-goers step on the fragile, endemic plants that hold the sand in place, that stability is lost and even a gentle breeze can begin to erode the beach.' Jaume Bauzá, Minister of Tourism in the Balearic Regional Government, is keen to avoid a repeat of last year's fiasco. 'We have taken the decision not to actively promote the cove or other highly frequented areas in international campaigns,' he says. 'Our mission is to de-seasonalise and spread visitation throughout the calendar year, rather than have tourism arrivals concentrated during the summer months.' Further curbs Meanwhile, the other Balearic islands – Menorca, Ibiza and Formentera – are also taking steps to manage tourism sustainably during the summer season. These include seasonal vehicle quotas in Formentera, while Menorcan authorities have prohibited boats from anchoring over Posidonia oceanica (seagrass) meadows, and limited car access to many beaches. From June 1 to September 30, Ibiza will set a daily cap of approximately 20,000 tourist and rental vehicles, as well as setting daily visitor limits, and restricting beach access. Isabel Moreno remains upbeat. 'Preserving our beaches doesn't mean closing them. We just need to manage them wisely, guiding people with information, limiting visitor numbers when necessary, and making small changes such as the creation of elevated paths and boardwalks that help reduce ecological impact.' Such strategies have been implemented in Cala Deià, for example, where an automatic electronic barrier closes when the car park reaches full capacity, and local police monitor traffic flow during peak times. But perhaps the real solution is even more obvious – minimising chaos by simply publicising enclaves that can cope with large visitor numbers, such as Playa de Formentor, a kilometre-long Blue Flag beach in the north, or the likes of Es Caragol on the southern tip of Mallorca, with its 500 metres of fine white sand and turquoise waters. Locals and tourists have long shared the island's beautiful corners, and – though they might not all be trending on social media – there are still plenty to go around.
Malay Mail
7 hours ago
- Business
- Malay Mail
CHiQ Captivates Global Audiences with Smart Living Innovation at 2025 Terra Wortmann Open
BERLIN, GERMANY - Media OutReach Newswire - 20 June 2025 - Following the success of its debut partnership, CHiQ, the pioneering smart home technology brand, returned for the second year as the official partner of the 2025 Terra Wortmann Open in Halle, Germany, on 14 June, showcasing how CHiQ's 'Smart with Style' seamlessly integrates with premium sports year, CHiQ's presence was woven into every aspect of the Terra Wortmann event. From the bold brand logo at the main venue to immersive, audience-focused experience zones, CHiQ embodied a youthful spirit and an unwavering commitment to excellence in a dynamic and engaging way. CHiQ's VIP lounge showcased next-generation QLED smart TVs, delivering crystal-clear tournament coverage that transformed passive viewing into an engaging sensory exhibition's centerpiece, CHiQ's revolutionary 10KG ColorLuxe Washing Machine drew continuous crowds with its sleek aesthetics, intuitive interface, and advanced performance capabilities. Visitors experienced firsthand how CHiQ's smart living philosophy translates complex technology into elegant, user-friendly extended its tournament impact through strategic influencer partnerships across Europe, collaborating with prominent sports and fashion personalities to create compelling social media content. By leveraging these dynamic short-form videos, the brand resonated with younger demographics, establishing itself as a symbol of contemporary lifestyle and technological tournament ran concurrently with CHiQ's groundbreaking collaboration with Ochama, Europe's leading e-commerce platform, launching the exclusive "CHiQ Super Brand Days" campaign. This strategic alliance represents more than traditional co-branding, opening new pathways for CHiQ's European market penetration while setting innovative standards for integrated marketing partnership demonstrates CHiQ's commitment to making advanced smart home technology accessible across European households through established retail networks and enhanced consumer its successful partnership with Germany's Porsche Tennis Grand Prix in May, CHiQ continues deepening its European market penetration through strategic sports marketing initiatives that expand brand influence boundaries. From thrilling on-court competition to CHiQ's futuristic smart living experiences at exhibition venues, the brand consistently delivers innovative experiences that resonate with European consumers. Moving forward, CHiQ will maintain its global vision combined with localized execution, leveraging sports' powerful unifying effect to integrate its "Smart With Style" brand philosophy into consumers' daily lives while unlocking the brand's limitless #TERRAOpen2025 #ATP500 #HalleOpen #SmartwithStyle The issuer is solely responsible for the content of this announcement.
Zawya
9 hours ago
- Business
- Zawya
CHiQ Captivates Global Audiences with Smart Living Innovation at 2025 Terra Wortmann Open
BERLIN, GERMANY - Media OutReach Newswire - 20 June 2025 - Following the success of its debut partnership, CHiQ, the pioneering smart home technology brand, returned for the second year as the official partner of the 2025 Terra Wortmann Open in Halle, Germany, on 14 June, showcasing how CHiQ's 'Smart with Style' seamlessly integrates with premium sports entertainment. Immersive Technology Takes Center Court This year, CHiQ's presence was woven into every aspect of the Terra Wortmann event. From the bold brand logo at the main venue to immersive, audience-focused experience zones, CHiQ embodied a youthful spirit and an unwavering commitment to excellence in a dynamic and engaging way. CHiQ's VIP lounge showcased next-generation QLED smart TVs, delivering crystal-clear tournament coverage that transformed passive viewing into an engaging sensory experience. The exhibition's centerpiece, CHiQ's revolutionary 10KG ColorLuxe Washing Machine drew continuous crowds with its sleek aesthetics, intuitive interface, and advanced performance capabilities. Visitors experienced firsthand how CHiQ's smart living philosophy translates complex technology into elegant, user-friendly solutions. Digital Amplification Reaches New Audiences CHiQ extended its tournament impact through strategic influencer partnerships across Europe, collaborating with prominent sports and fashion personalities to create compelling social media content. By leveraging these dynamic short-form videos, the brand resonated with younger demographics, establishing itself as a symbol of contemporary lifestyle and technological sophistication. Strategic Partnership Accelerates Market Expansion The tournament ran concurrently with CHiQ's groundbreaking collaboration with Ochama, Europe's leading e-commerce platform, launching the exclusive "CHiQ Super Brand Days" campaign. This strategic alliance represents more than traditional co-branding, opening new pathways for CHiQ's European market penetration while setting innovative standards for integrated marketing approaches. The partnership demonstrates CHiQ's commitment to making advanced smart home technology accessible across European households through established retail networks and enhanced consumer touchpoints. Building Momentum Across European Markets Following its successful partnership with Germany's Porsche Tennis Grand Prix in May, CHiQ continues deepening its European market penetration through strategic sports marketing initiatives that expand brand influence boundaries. From thrilling on-court competition to CHiQ's futuristic smart living experiences at exhibition venues, the brand consistently delivers innovative experiences that resonate with European consumers. Moving forward, CHiQ will maintain its global vision combined with localized execution, leveraging sports' powerful unifying effect to integrate its "Smart With Style" brand philosophy into consumers' daily lives while unlocking the brand's limitless potential. Hashtag: #TERRAOpen2025 #ATP500 #HalleOpen #SmartwithStyle The issuer is solely responsible for the content of this announcement. CHiQ
Irish Times
12 hours ago
- General
- Irish Times
From layout to lighting: an interior designer's non-negotiables
There's an overwhelming amount of design advice out there, from influencers and endless online tips to ever-changing trends. It can be hard to know what to trust. But when it comes to renovating a home, not all advice is created equal. To help cut through the noise, I'm sharing a few of my non-negotiables: simple, often-overlooked design principles I rely on in every project. These details consistently make the biggest difference to how a home looks, feels and functions. Avoid corner units Linear kitchen design by Optimise Design Avoid corner units wherever possible when planning cabinetry or built-in joinery. Whether it's in a kitchen, walk-in wardrobe or utility room, corners are rarely your friend. They tend to be awkward to access, inefficient to use and often end up as dead space. In kitchens especially, L-shaped and U-shaped layouts are common, often because people feel they need to use every available millimetre. But in reality, trying to fill every corner can lead to a layout that's harder to use and more frustrating day to day. A simple linear kitchen run is often far more effective. It may sound counterintuitive, but removing the corners can actually increase the amount of usable storage and workspace. With everything laid out in a clean, straight line, access is easier, the flow is smoother and the design looks more polished. READ MORE When planning a linear layout, think in zones. Place the fridge and larder at one end to group food storage. Locate the wet zone, sink and dishwasher at the opposite end. Position the hob in the middle of the run or, if space allows, on an island or peninsula to keep the main run uninterrupted. This kind of layout doesn't just look sleek, it's intuitive to use, easier to keep tidy and allows for clear movement through the space. So don't be afraid to leave the corners out. You'll gain more than you lose. Pay attention to 'door swings' Bedroom by Optimise Design It might seem like a small detail, but the direction a door opens can have a big impact on how a room feels and functions. Ideally, internal doors should open against a wall, meaning when you push the door open, it swings toward the wall beside you, not out into the middle of the room. This allows you to enter naturally, without having to walk around the door or lose usable space. In many period homes, the opposite is true, where the doors swing into the room, often interrupting the flow and usability of the space. Historically, this was intentional. In grand homes, doors were designed this way to offer privacy from household staff. But unless you're keen on preserving traditions of the past, there's no need to hang on to that quirk. Keep heights consistent One of the most effective, yet often overlooked ways to bring cohesion to a space is by aligning the heights of doors, windows and built-in joinery. When these elements line up, they create strong horizontal sightlines that naturally guide the eye and give a room a sense of order and balance. Conversely, when heights are mismatched, it creates visual clutter and a sense that something's not quite right, even if you can't pinpoint why. For example, if you're designing a living space with built-in joinery, aligning the cabinet tops with the height of the internal doors gives the space a clean, cohesive look. Similarly, in a room with a mix of doors and windows, matching the head heights will visually tie the elements together and make the space feel considered and intentional. It's particularly important in renovations, where old and new elements often meet. And if you can't do it everywhere, focus on the high-impact view lines: what you see as you enter a room, or along a hallway. Match your metal finishes Choosing one metal finish and carrying it through across all your hardware, from door handles and hinges to light switches, sockets, and fittings, brings a sense of unity and polish to your home. Whether you go for brushed brass, matt black, or polished chrome, the key is consistency. When finishes are mixed, say a chrome light switch next to a brass door handle, it can feel chaotic and visually jarring, even if everything else in the room is beautifully curated. Worse, it can cheapen the look of an otherwise high-quality scheme. There is one exception that works well both visually and practically, however. Opting for white sockets, switches, and downlights. This can be a clever way to streamline the look and reduce costs, allowing you to invest more in higher-quality hardware where it really matters, such as your door handles, hinges, and cabinetry fittings. Colour-match your lighting One of the most common mistakes I see is ignoring the colour temperature of your bulbs. Colour temperature is measured in Kelvins (K). At one end of the spectrum, you have warm white (around 2,700K), ideal for creating a welcoming, relaxed atmosphere. At the other end, cool white (4,000K and above) emits a brighter, bluish tone, which can feel crisp and clinical. Most good bulb brands will display these ratings on the box. Mixing different colour temperatures within the same space is a common pitfall. It creates visual inconsistency, throws off your paint colours, and can make the room feel disjointed and uneasy, even if everything else has been carefully considered. Warm white lighting, ideally between 2,700K and 3,000K is the ideal choice to use throughout the home. It creates continuity from room to room and gives the overall effect of a softer, more welcoming, and relaxing atmosphere.
Forbes
a day ago
- Business
- Forbes
3 ChatGPT Prompts To Make Money While Traveling In 2025
Travel around the world and working as a digital nomad unleashes creativity, so your career and ... More freelance business can thrive It's almost the peak of the summer, and that means PTO. Time with family and the kids, traveling abroad for a friend's destination wedding, or just that well-deserved solo adventure to explore the world and meet new people and cultures. But unfortunately, while you're 'out of office,' the world doesn't stop. You're likely racking up bills and expenses, and might even run through your credit cards just so you're able to have a good time. When you come back, there's the grim reality of work, probably a job you hate working in anyway. And if you're reading this and can barely afford to travel on vacation this summer, chances are you've always wished you could just pack your bags and explore, and make money while doing it. You've seen Instagram reels and TikTok videos of influencers and self-proclaimed experts showing off their glam lifestyles, having meetings while they sip coffee at a buzzing yet chilled café in Barcelona, or completing projects from the top of a mountain or at the beach. And you've always put that off as, 'That's not practical for me right now,' or 'If only I could make money while I travel too.' Last year, I had the rare opportunity to travel to the beautiful tropical island of St. Lucia in the Caribbean--not once, not twice, but three times! I fell in love with the place so much that in May this year, I finally packed up all my belongings in the U.K., closed everything down, and moved internationally as a digital nomad to stay in St. Lucia for a few years. If I was working at a traditional 9-5 job, I wouldn't have been able to achieve this level of freedom. But since I have the ability to monetize my skills online independently of a job, I was able to generate multiple income streams and launch new services and products, even while traveling, vacationing part of the time, or lounging on the patio. Making money while touring traveling and living on your own terms, without being tied to location, is possible. The fastest way to get a work-from-anywhere remote job is to be strategic, use AI as your business partner/assistant, and understand the power of leverage. Here are some ChatGPT prompts you can use to fund your next vacation…or even better, so you can live your dream of traveling and working as a digital nomad, without the restrictions of an employer who doesn't allow remote working from a specific country, or even permit WFH at all. Try this ChatGPT workflow to generate income while you're on the move: Create a step-by-step guide for [specific pain-point your target audience is facing]. Incorporate my brand voice into the guide. For your information, my brand voice is [describe your personality and brand voice, i.e. witty, empowering, casual, motivational, personal, practical, etc.] Why this prompt works: This ChatGPT prompt will help you go from ideation (having a great idea stuck in your head) to actually putting on paper…well, e-paper anyway. You get the point. From there, you can customize and tweak it, then design it on Canva. You don't need a designer's eye or design experience to make it visually appealing either, because Canva has plenty of templates to work from. And if you're not too impressed by the templates, you can start from scratch and ask ChatGPT to give you mock-ups and ideas for the design and layout. Once created, you can sell as a digital product online, and promote it across your website, LinkedIn, your blog, and anywhere else that your business is visible. But this step alone is not enough. Let's move to prompt two: What should I price a guide like this? Also please give me a funnel outline that leads my target clients from purchasing the guide (or obtaining it for free as a lead magnet) to a higher-tier paid offer. Why this prompt works: You want to ensure you're positioning yourself and your offer in a way that does not leave money on the table. You can ask follow-up questions to further understand pricing strategy and to figure out what makes sense for the guide you're offering. You could sell it for $9, $15, even $29--but it's up to you to figure out what works and most importantly, why. Don't just take ChatGPT's answer for what it is. Keep prodding it with questions and research what others in your niche (or similar) are charging. Finally, with the funnel aspect of this prompt, this ensures that if you're offering the resource as a free lead magnet, you have a clear idea of where your audience would be guided to next, and what they would be charged for. You'd then need to think about what automation and systems need to be in place so that you can get paid, even if you're not physically present, because the whole idea is to have a system that runs without you so you can travel and enjoy life, instead of being tied to your job all day. Develop a 30-day marketing and engagement plan to help me market [name of step-by-step guide] to my target audience, using these channels [list one or two social media platforms like LinkedIn, email marketing, etc.]. Include the different types of posts or content I'd need to write and create, and what times they need to be scheduled for. Why this prompt works: If you set in motion a solid marketing strategy before you decide to fly out, your business will effectively run on autopilot. You'll have posts scheduled way in advance so you won't need to worry about posting while you're traveling. All you'll need to do is engage with your network and respond to comments and requests that come through. Now, to set expectations clearly: this ChatGPT prompt strategy isn't going to make you a millionaire overnight, absolutely not. However, it starts the process and halves your work and production time, so you can start making passive income from your expertise and solve real problems with your skills, without needing to work long hours, overtime, or worry about work or money while on vacation. When done right and executed with consistency, you set the wheels in motion so you can eventually get to the point where your "step-by-step guide" or whatever else you decide to create as a digital product, kicks off an entirely new career…one where you're not a slave to your desk, but you're free to travel, work as a digital nomad like I did, and genuinely enjoy life. Here are a couple of things to beware of when starting to build passive income with ChatGPT: Ready to embark on a journey of adventure and live your dream life, working from whatever location you wish and earning while you travel? Here's a quick recap of what we discussed in this article, so you can start building this lifestyle for yourself now: To make money while traveling, plan, schedule, batch create, and automate Do I need to be a tech expert to make money from ChatGPT prompts? No you don't. These prompts can be copied into your ChatGPT chat and adapted to your specific needs and industry vertical. Can I make money from traveling? Yes, you can monetize your existing skills while traveling, or take inspiration from your travels and start a travel blog/vlog, or host retreats and workshops around the world.
