Latest news with #hummel
Yahoo
5 days ago
- Business
- Yahoo
🤝 Real Betis extend their partnership with hummel for another decade
Real Betis Balompié has announced news for its fans this Wednesday: the extension of its collaboration with the prestigious Danish sports brand hummel for a period of ten years. This new agreement marks a milestone in the history of the Sevillian club, consolidating a relationship that promises to transform its presence in the textile market and bring the brand even closer to the Béticos. Advertisement Within this new framework of collaboration, it not only reaffirms the mutual trust between both entities, but also opens the doors to an ambitious project: the club seeks to enter the textile industry with the aim of increasing the variety of official garments available for its followers. This means that Real Betis, hand in hand with hummel, will assume an active role in the development of its products. From the choice of raw materials to final production, the club plans to diversify its offer, including not only the classic game shirts, but also collections of casual, sports clothing and even lines of footwear and formal garments. The agreement, which will extend until 2035, reflects the club's confidence in hummel's experience, a brand with a rich heritage in football and a previous track record with Betis between 1987 and 1990. This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here. 📸 SERGEI GAPON - AFP or licensors
Business Standard
03-06-2025
- Business
- Business Standard
RNTX Launches India's First-Ever Esports Sneaker Collab
NewsVoir New Delhi [India], June 3: Hummel and Revenant esports are launching the first-ever sneaker collab in the Indian esports' community. This sneaker design is a reflection of the gaming mindset. The flowing linework across the sneaker reflects the energy that travels from mind to body, the kind of spark every player feels before the game. The limited-edition sneaker will go live on on 06.06.2025 at 21:00 Hours IST. "We are proud to partner with Revenant to bring the first ever esports sneaker collab in India, both teams worked with lot of passion to craft a shoe that is unique and captures the spirit of the game. We have many more exciting projects in pipeline across team sports & retail in India & SEA", remarked Mr. Henrik Svenning, Group CCO, Hummel. "This collaboration marks a historic moment for Indian esports and streetwear culture. Partnering with hummel--a brand known for its forward-thinking approach and deep-rooted legacy in sports--has been an incredibly rewarding experience. Their unwavering support and shared vision have helped us bring this one-of-a-kind sneaker to life, and we're proud to set a new benchmark for what's possible when esports and global sportwear truly unite," said Rohit Jagasia, CEO, Revenant Esports. Hummel Corporate Established in 1923, Danish sports brand hummel has a long history within the international sportswear industry. Headquartered in Aarhus, Denmark the hummel mission is to CHANGE THE WORLD THROUGH SPORT based on a unique Company Karma philosophy that strives to balance running a profitable business, while maintaining a high degree of social responsibility. hummel designs, produces and markets high quality clothes and sports equipment, as well as fashion and leisure sportswear for both adults and children. hummel is privately owned and part of the Thornico Group.
Fashion Value Chain
03-06-2025
- Business
- Fashion Value Chain
RNTX Launches India's First-Ever Esports Sneaker Collab
Hummel and Revenant esports are launching the first-ever sneaker collab in the Indian esports' community. This sneaker design is a reflection of the gaming mindset. The flowing linework across the sneaker reflects the energy that travels from mind to body, the kind of spark every player feels before the game. The limited-edition sneaker will go live on on 06.06.2025 at 21:00 Hours IST. Hummel | RNTX Launches Indias First-Ever Esports Sneaker Collab 'We are proud to partner with Revenant to bring the first ever esports sneaker collab in India, both teams worked with lot of passion to craft a shoe that is unique and captures the spirit of the game. We have many more exciting projects in pipeline across team sports & retail in India & SEA', remarked Mr. Henrik Svenning, Group CCO, Hummel. 'This collaboration marks a historic moment for Indian esports and streetwear culture. Partnering with hummel-a brand known for its forward-thinking approach and deep-rooted legacy in sports-has been an incredibly rewarding experience. Their unwavering support and shared vision have helped us bring this one-of-a-kind sneaker to life, and we're proud to set a new benchmark for what's possible when esports and global sportwear truly unite,' said Mr Rohit Jagasia, CEO, Revenant Esports. Hummel Corporate Established in 1923, Danish sports brand hummel has a long history within the international sportswear industry. Headquartered in Aarhus, Denmark the hummel mission is to CHANGE THE WORLD THROUGH SPORT based on a unique Company Karma philosophy that strives to balance running a profitable business, while maintaining a high degree of social responsibility. hummel designs, produces and markets high quality clothes and sports equipment, as well as fashion and leisure sportswear for both adults and children. hummel is privately owned and part of the Thornico Group.
